Better Cotton Releases Our First Study on GHG Emissions

A new report published on 15 October 2021 has revealed the first-ever quantification of global greenhouse gas emissions of Better Cotton and comparable production. The report, conducted by Anthesis Group and commissioned by Better Cotton in 2021, found significantly lower emissions from Better Cotton licensed farmers’ cotton production.

Anthesis analysed more than 200,000 farm assessments from three seasons (2015-16 to 2017-18) and used the Cool Farm Tool as the GHG emissions calculation engine. The primary data provided by Better Cotton covered input use and types, farm sizes, production and approximate geographical locations, while some information was filled via desk research where primary data was not available.

The aims of this study were two-fold. Firstly, we wanted to understand if Better Cotton farmers have produced lower emissions while growing cotton than comparable non-Better Cotton farmers. Secondly, we wanted to quantify emissions for producers contributing 80% of Better Cotton global production and use this baseline to set a global emissions reductions target for 2030.

Results from our comparative analysis

To understand if Better Cotton farmers have produced lower emissions while growing cotton than comparable non-Better Cotton farmers, comparison data was provided by Better Cotton. Each season its partners collect and report data from farmers cultivating cotton in the same geographic areas using same or similar technologies, but who are not yet participating in the Better Cotton programme. The study found that on average Better Cotton production had a 19% lower emissions intensity per tonne lint than comparison production across China, India, Pakistan, Tajikistan and Turkey.

Over half of the difference in emissions performance between Better Cotton and comparison production was due to difference in emissions from fertiliser production. A further 28% of the difference was because of emissions from irrigation. 

On average Better Cotton production had a 19% lower emissions intensity per tonne lint than comparison production across China, India, Pakistan, Tajikistan and Turkey.

This will enable emissions reduction strategies across Better Cotton’s and its partners’ major production areas to implement meaningful and measurable climate change mitigation actions.

Analysis that informs Better Cotton’s 2030 Strategy

We aim to make, and demonstrate, positive real-world change for the climate. This means having a baseline and measuring change over time. To help inform our forthcoming 2030 strategy and associated global target on emissions reduction, we requested a separate piece of analysis to assess emissions from Better Cotton (or recognised equivalent) production constituting over 80% of licensed Better Cotton’s global production across Brazil, India, Pakistan, China and the US. The analysis breaks down emissions drivers for each state or province per country. This will enable emissions reduction strategies across Better Cotton’s and its partners’ major production areas to implement meaningful and measurable climate change mitigation actions.

The study found production had average annual GHG emissions of 8.74 million tonnes carbon dioxide equivalents to produce 2.98 million tonnes lint – equating to 2.93 tonnes carbon dioxide equivalents per tonne lint produced. Unsurprisingly, the largest emissions hotspot was found to be fertiliser production, which accounted for 47% of total emissions from Better Cotton production. Irrigation and fertiliser application were also found to be significant drivers of emissions.

Better Cotton’s next steps on GHG Emissions

Set a 2030 Target

  • Better Cotton will set a 2030 target on GHG emissions reduction. This will be informed by climate science and the collective ambition of the apparel and textile sector, including notably the UNFCCC Fashion Charter of which Better Cotton is a member.
  • Better Cotton’s emissions target will sit within our comprehensive climate change strategy currently under development.
Photo Credit: BCI/Vibhor Yadav

Take Action Towards the Target

  • Given their sizable contribution to total emissions, reductions in the use of synthetic fertilisers and irrigation can unlock significant reductions in emissions. Efficiency improvements through better yields will also contribute to reducing emissions intensity, i.e. GHGs emitted per tonne of cotton grown.
  • The adoption of management practices such as cover cropping, mulching, no/reduced tillage and application of organic manures offer significant opportunities to reduce emissions through carbon sequestration. These practices can simultaneously have a positive impact on conserving soil moisture and enhancing soil health.
  • Galvanising collective action where it matters most will also support emissions reductions – this includes identifying hotspots, leveraging new resources and advocating for change outside Better Cotton’s direct scope (e.g. approximately 10% of Better Cotton emissions to produce cotton lint comes from ginning. If half the ginning operations were supported to transition away from fossil fuel-powered energy to renewables, Better Cotton emissions would reduce by 5%).

Photo Credit: BCI/Morgan Ferrar.

Monitor & Report Against the Target

  • Better Cotton is partnering on a project led by the Gold Standard, which will provide guidance and credibility to Better Cotton’s emissions quantification method. We are testing the Cool Farm Tool as a scientific, credible and scalable approach to help us monitor change in emissions over time.
  • The collection of additional data from Better Cotton farmers and projects will enable refinement of the emissions quantification process in subsequent years.

Download the report below and access our recent Better Cotton Update on Measuring and Reporting Greenhouse Gas Emissions Webinar and presentation slides to find more details from the report.

Learn more about Better Cotton’s work on Greenhouse Gas Emissions.


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Transformers Foundation Report Looks at Cotton Myths and Misinformation

A new report published by Transformers Foundation investigates the use – and misuse – of data on the sustainability of the cotton sector, and aims to equip brands, journalists, NGOs, consumers, suppliers and others with the skills and understanding to use data accurately and transparently.

The report, Cotton: A Case Study in Misinformation debunks some of the commonly-shared ‘facts’ about cotton and textile production, such as the idea that cotton is an inherently ‘thirsty crop’, or the amount of water required to create a t-shirt. It also addresses commonly-cited claims about the use of pesticides in cotton farming. In both cases – water and pesticides – the report aims to provide current and accurate claims along with advice on how to use them without misleading audiences.

Damien Sanfilippo, Better Cotton’s Senior Director, Programmes contributed to the report and is quoted throughout:

“Everybody has an interest in data. And that’s good, because it means that everybody has an interest in sustainable development. But using data correctly is a skill. Right? And it needs to be done in a scientific manner.”

The authors end with a set of calls-to-action, including to:

  • Send in information and new data to the foundation
  • Make data about environmental impacts open-source and publicly available
  • Co-invest in filling in data gaps
  • Establish a global fashion fact-checker

Read the report here.

Transformers Foundation ‘represents the denim supply chain: from farmers and chemical suppliers to denim mills and jeans factories’.

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World Cotton Day – A Message from Better Cotton’s CEO

Alan McClay Headshot
Alan McClay, Better Cotton CEO

Today, on World Cotton Day, we are happy to be celebrating the farming communities around the world that provide us with this essential natural fibre.

The social and environmental challenges we came together to address in 2005, when Better Cotton was founded, are even more urgent today, and two of those challenges — climate change and gender equality — stand to be the key issues of our time. But there are also clear actions we can take to solve them. 

When we look at climate change, we see the scale of the task ahead. At Better Cotton, we are drawing up our own climate change strategy to help farmers deal with these painful effects. Importantly, the strategy will also address the cotton sector’s contribution to climate change, which The Carbon Trust estimates at 220 million tonnes of CO2 emissions per year. The good news is that the technologies and practices to address these issues are already there — we only need to put them in place.


Cotton and climate change – an illustration from India

Photo Credit: BCI/Florian Lang Location: Surendranagar, Gujarat, India. 2018. Description: BCI Lead Farmer Vinodbhai Patel (48) in his field. While many farmers are burning the weed stubble, which is left on the field, Vinoodbhai is leaving the remaining stalks. The stalks will later get ploughed into the earth to increase the biomass in the soil.

At Better Cotton, we’ve witnessed the disruption that climate change brings first-hand. In Gujarat, India, Better Cotton Farmer Vinodbhai Patel struggled for years with low, irregular rainfall, poor soil quality and pest infestations on his cotton farm in the village of Haripar. But without access to knowledge, resources or capital, he, along with many other smallholder farmers in his region, relied partially on government subsidies for conventional fertilisers, as well as credit from local shopkeepers to buy traditional agro-chemical products. Over time, these products only degraded the soil further, making it harder to grow healthy plants.

Vinodbhai now uses exclusively biological fertilisers and pesticides to produce cotton on his six-hectare farm — and he is encouraging his peers to do the same. By managing insect-pests using ingredients sourced from nature — at no cost to him — and planting his cotton plants more densely, by 2018, he had reduced his pesticide costs by 80% compared to the 2015-2016 growing season, while increasing his overall production by over 100% and his profit by 200%.  

The potential for change becomes even greater when we factor women into the equation. There’s mounting evidence that shows the relationship between gender equality and climate change adaptation. In other words, we are seeing that when women’s voices are elevated, they make decisions that benefit everyone, including driving the adoption of more sustainable practices.

Gender Equality – an illustration from Pakistan

Photo Credit: BCI/Khaula Jamil. Location: Vehari District, Punjab, Pakistan, 2018. Description: Almas Parveen, BCI Farmer and Field Facilitator, delivering a BCI training session to BCI Farmers and Farm-workers in the same Learning Group (LG). Almas is discussing how to select the correct cotton seed.

Almas Parveen, a cotton farmer in the Vehari district of Punjab, Pakistan is familiar with these struggles. In her corner of rural Pakistan, entrenched gender roles mean women often have little opportunity to influence farming practices or business decisions, and female cotton workers are often restricted to low paid, manual tasks, with less job security than men.

Almas, however, was always determined to overcome these norms. Since 2009, she’s been running her family’s nine-hectare cotton farm herself. While that alone was remarkable, her motivation didn’t stop there. With support from our Implementing Partner in Pakistan, Almas became a Better Cotton Field Facilitator to enable other farmers — both men and women — to learn and benefit from sustainable farming techniques. At first, Almas’ faced opposition from members of her community, but in time, the farmers’ perceptions changed as her technical knowledge and sound advice resulted in tangible benefits on their farms. In 2018, Almas increased her yields by 18% and her profits by 23% compared to the previous year. She also achieved a 35% reduction in pesticide use. In the 2017-18 season, the average Better Cotton Farmer in Pakistan increased their yields by 15%, and reduced their pesticide use by 17%, in comparison to non-Better Cotton Farmers.


The issues of climate change and gender equality serve as powerful lenses with which to view the current state of the cotton sector. They show us that our vision of a sustainable world, where cotton farmers and workers know how to cope — with threats to the environment, low productivity and even limiting societal norms — is within reach. They also show us that a new generation of cotton farming communities will be able to make a decent living, have a strong voice in the supply chain and meet growing consumer demand for more sustainable cotton. 

The bottom line is that transforming the cotton sector is not the work of one organisation alone. So, on this World Cotton Day, as we all take this time to listen and learn from each other, reflecting on the importance and role of cotton around the world, I’d like to encourage us to band together and leverage our resources and networks.

Together, we can deepen our impact and catalyse systemic change. Together, we can make the transformation to a sustainable cotton sector — and world — a reality.

Alan McClay

CEO, Better Cotton

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Better Cotton Appears in Ecotextile News Addressing Climate Change

On 4 October 2021, Ecotextile News published “Can cotton cool climate change?”, exploring the role cotton growing plays in climate change. The article looks closely at Better Cotton’s climate strategy and draws from an interview with Lena Staafgard, COO, and Chelsea Reinhardt, Director of Standards and Assurance, to understand how we plan to impact climate change mitigation and adaptation.

Accelerating the pace of change

With Better Cotton’s recent study on GHG emissions commissioned with Anthesis and our work with Cotton 2040, we now have better information to identify the areas contributing most to emissions and which regions will be most affected by climate change. Our existing Standard and programmes implemented on-the-ground by partners and farmers across the Better Cotton network currently address these issue areas. But we need to act fast to build on what already exists to deepen our impact.






What we are looking to do really is to refine our focus and accelerate the pace of change, to have a deeper impact in those particular areas that are the big drivers of emissions.

– Chelsea Reinhardt, Director of Standards and Assurance





Collaborating across the cotton sector

The recent Cotton 2040 study shows that half of all cotton growing areas are at high risk of extreme weather conditions in the coming decades, and we have the opportunity to take action in these regions with our potential to convene relevant stakeholders. There are challenges in providing solutions that are relevant to localised conditions, so we are using our nuanced understanding of these issues and are in a position to address them with appropriate strategies through the network we have. Ensuring we bring smallholder and large farm contexts into our approach is important.





We should be able to get there, but it’s going to be difficult and it’s going to require a lot of collaboration, pulling in the technology and the knowledge we have at the large farms and finding ways of making it available at smallholder level where so much of the world’s agriculture takes place.



Lena Staafgard, COO



Better Cotton is in a position where we have the resources and network to collaborate towards change. Join our upcoming Member-Only Webinar to learn more about Better Cotton’s 2030 Strategy on Climate Change.

Read the full Ecotextile News article, “Can cotton cool climate change?”

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