The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity.
The Better Cotton Growth and Innovation Fund makes strategic investments into Better Cotton projects to propel the Better Cotton Initiative towards its 2020 targets. The Fund identifies, support and invests in innovations, while fostering adoption of the Better Cotton Standard System by governments, trade associations and other entities. Learn more about the Fund.
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