Today we celebrate World Cotton Day 2023, an annual commemoration of one of the world’s most renewable resources and a commodity that supports approximately 100 million families.  

At Better Cotton, we’re working every day to support and strengthen cotton growing communities so they can keep growing the crop they rely on. As the world’s largest cotton sustainability initiative, our strategic aims are to embed sustainable farming practices and policies; enhance well-being and economic development; and drive global demand for sustainable cotton. We believe in the power of sustainable cotton to transform livelihoods and the environment.  

World Cotton Day was adopted by the United Nations General Assembly in 2021. The annual date is 7 October, but this year is being celebrated on 4 October with a World Cotton Day 2023 event hosted by the United Nations Industrial Development Organization (UNIDO) and the Food and Agriculture Organization of the United Nations (FAO) in Vienna, Austria.  

This year’s theme is “Making cotton fair and sustainable for all, from farm to fashion.”  

We’re proud to have our own Jacky Broomhead, Senior Traceability Manager, presenting at WCD 2023. She’s discussing ‘Traceability as an innovation for the cotton sector’ – a topic we’ve been focusing on as we prepare to launch our Traceability Solution next month and continue to explore how we can create more opportunity for farmers and the rest of the sector. 

We’ve also this week had CEO Alan McClay speak at The Economist’s Sustainability Week in London, participating in a panel called ‘Word on the High Street – Making Fashion and Cosmetics Sustainable.’  

This is a movement and not a moment, and we hope everyone – brands and retailers, manufacturers, producers and consumers – will join us and be part of something better. 

Image courtesy of the World Trade Organization.

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