Key Sustainability Issues

Some of the sustainability issues of key relevance in the production of Better Cotton

Water Stewardship

About half a billion people around the world currently face severe water scarcity, and nearly half of the global population lives in regions where freshwater is polluted. Caring for our water resources – locally and globally – is one of the biggest sustainability challenges of our times.

Soil Health

Soil is the foundation of a healthy farm and world. Better Cotton helps farmers understand and implement sustainable farming practices like cover cropping and Integrated Pest Management to improve soil health, increase yields and safeguard this vital resource.


Pesticides are the main form of crop protection used around the world. While they serve a vital purpose in controlling pests and safeguarding yields, their negative consequences are not to be taken lightly.

Climate Change

Better Cotton has a responsibility and opportunity to help shift the cotton sector to become part of the climate solution, while supporting those most affected by climate change. Learn about our Climate Approach and how we are accelerating our efforts in order to achieve our mission.

Women’s Empowerment

Women’s empowerment remains a pressing challenge globally. At Better Cotton, we know that a more sustainable future can only be achieved when all genders have equal rights and opportunities, which is why we are taking action to progress women’s empowerment through our programmes and within the cotton industry.

Decent Work

Ensuring fair and safe working conditions is a central tenet of Better Cotton. Discover the main decent work principles that the programme works to uphold — from working to eliminate child and forced labour to promoting women’s empowerment.

Biodiversity and Land Use

Biodiversity refers to the variety or range of life in a particular area. Besides its aesthetic and ethical value, biodiversity is, most importantly, the backbone of resilient ecosystems and a stable climate. This is why we take a thoughtful approach to land use at Better Cotton to protect and increase biodiversity on cotton farms around the world.