Today almost a quarter of the world’s cotton is produced under the Better Cotton Standard, and 2.4 million cotton farmers have been trained in sustainable farming practices and are licensed to grow Better Cotton. Our vision of a sustainable world, where cotton farmers and workers know how to cope – with climate change, threats to the environment and even global pandemics – seems within reach. A new generation of cotton farming communities will be able to make a decent living, have a strong voice in the supply chain and meet growing consumer demand for more sustainable cotton. 

How do we aim to make this vision a reality?

We will embed sustainable farming practices and policies

The training that our field-level partners deliver is central to our innovative approach to farming. It will actively promote soil health, water stewardship, carbon capture and biodiversity. We will encourage governments, agricultural extension services and regulators to be part of the journey. 

We will enhance well-being and economic development

We want cotton farming to be economically viable, especially for smallholders. Better farming practices are not just about better soil and better crops. They mean living wages, decent working conditions, access to grievance and remediation channels, gender empowerment and the end of forced labour. Whole farming communities must benefit.

We will drive global demand for sustainable cotton 

We will encourage suppliers, manufacturers, retailers and brands to source Better Cotton. We will do everything we can to give farming communities more and more market access for their in-demand crop. We will build awareness, interest and preference for Better Cotton among consumers. 

2030 Strategy

In December 2021, we launched our ambitious 2030 Strategy, along with the first of five impact targets. The 2030 Strategy sets the direction of our ten-year plan to make cotton better for the farmers who produce it and for all those who have a stake in the future of the sector.