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International Women’s Day 2023: How One Woman in India is Helping Female Better Cotton Farmers to Thrive

Photo Credit: Better Cotton, Ashvini Shandi. Location: Hingla, Maharashtra, India. Description: Manisha during her field visits to Better Cotton farmers.

While women play a pivotal role in the cotton sector across the world, they are frequently held back by many forms of discrimination, leading to underrepresentation in decision-making, lower wages, less access to resources, limited mobility, increased threats of violence and other serious challenges.

Gender discrimination is a key issue in the cotton sector, which is why ensuring that all workers enjoy decent working conditions, with fair pay and equal opportunities for learning and progression, is a top priority for Better Cotton, laid out in our Principles and Criteria.

This year, in recognition of International Women’s Day, we want to celebrate those building workplaces where women can thrive. In order to do so, we spoke with Manisha Giri, a Producer Unit Manager (PUM) from India. Manisha has been driving change through her Farmer Producer Organisation (FPO), an organisation that helps members to save costs, achieve fairer prices for their cotton, and develop new ways to boost their income. We sat down with her to learn about her experiences.


Please could you tell us a little bit about yourself?

My name is Manisha Giri, I am 28 years old, and I live in Palodi, a village in the Indian state of Maharashtra. I have been working as a PUM with Better Cotton since 2021, having completed a BSc in Agriculture at the VNMKV University in Parbhani.

As a PUM, my responsibilities include planning, data monitoring, and solving challenges faced by Field Facilitators (FFs). I have oversight on FF training sessions, which are provided to both cotton farmers and cotton workers. I also cross-check with farmers and workers whether minimum wages are being duly paid, whether workers are being forced to work by farmers, whether they are facing any sort of discrimination, and whether there is any pay parity based on gender.

Do you feel like your workplace allows women to thrive?

When I joined, I wasn’t confident, I was always nervous and I questioned myself, as it is a big project. To help me, the Programme Partner team constantly gave examples of the many female Better Cotton staff members in the India team in order to motivate me. They always said that once women are determined to do something, they end up achieving it. When I see women around me fulfilling their personal responsibilities whilst working at a high level, it really motivates me.

What is your proudest achievement?

Getting women together and starting a FPO with them is something I am very proud of. This was a big achievement for me, as gathering women for training and collective action in villages is very difficult. Sometimes, even though the woman wants to participate, their families or husbands don’t allow them.

What other challenges did you face, and how did you overcome them?

We realised that organic carbon in our area was fast depleting and farmers had no livestock anymore, so we zeroed in on making compost for farmers in the FPO. We decided to start with vermicomposting, allowing us to promote sustainable agriculture. Now, 300 female Better Cotton farmers are working with the FPO, and we have reached a point where the demand is so high that we are falling short of vermi beds.

Photo credit: Better Cotton, Punam Ghatul. Location: Hingla, Maharashtra, India. Description: Picking is one of the most labour-intensive activities, done mostly by women. Manisha with farmers and workers are here engaged in this activity.

What did you learn from this experience?

As a working woman, I have my own identity even though when I am back home, I continue to take care of my family. I want women to go beyond being recognised as someone’s wife – perhaps eventually men will be recognised as someone’s husband.

What changes do you hope to see in the next ten years?

With the entrepreneurial training sessions that are being conducted, I had set myself a target of getting 32 entrepreneurs trained, and setting up five businesses. However, I have already achieved my three-year target in one year, setting up 30 businesses.

In the next ten years, I expect that people will use exclusively vermicompost, and we will contribute to slowing down climate change. Due to the decreased use of chemical pesticides and increased use of biopesticides, farmers will get increased yield with less expenditure.

I predict that we will have more female staff, and I envision women playing an integral part in decision-making. Women will come to us with ideas to expand their businesses, and they will become independent entrepreneurs.

Photo credit: Better Cotton, Vitthal Siral. Location: Hingla, Maharashtra, India. Description: Manisha with a field facilitator, conducting a training session with farmers on field.

Read more about Better Cotton’s work on women’s empowerment:

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Better Cotton Welcomed Record Number of New Members in 2022

Photo Credit: Better Cotton/Seun Adatsi. Location: Kolondieba, Mali. 2019. Description: Freshly-picked cotton.

Despite a challenging economic environment, Better Cotton saw a significant increase in support in 2022 as it welcomed 410 new members, a record for Better Cotton. Today, Better Cotton is proud to count more than 2,500 members representing the entire cotton sector as part of our community.  

74 of the 410 new members are Retailer and Brand Members, who play a vital role in creating demand for more sustainable cotton. The new Retailer and Brand Members come from 22 countries – such as Poland, Greece, South Korea, Thailand, the United Arab Emirates and more – highlighting the organisation’s global reach and the demand for change across the cotton sector. In 2022, the Better Cotton sourced by 307 Retailer and Brand Members represented 10.5% of world cotton, demonstrating the relevance of the Better Cotton approach to systemic change.

We are delighted to have 410 new members joining Better Cotton during 2022, showing recognition of the importance of Better Cotton’s approach to achieving transformation in the sector. These new members demonstrate their support for our efforts and commitment to our mission.

Members fall within five key categories: civil society, producer organisations, suppliers and manufacturers, retailers and brands and associate members. No matter the category, members are aligned on the benefits of sustainable farming and are committed to the Better Cotton vision of a world where more sustainable cotton is the norm and farming communities thrive.  

Below, read what a few of these new members think about joining Better Cotton:  

Through our social purpose platform, Mission Every One, Macy’s, Inc. is committed to creating a more equitable and sustainable future for all. Better Cotton’s mission of promoting better standards and practices within the cotton industry is integral to our goal of achieving 100% preferred materials in our private brands by 2030.

JCPenney is firmly committed to providing high-quality, affordable and responsibly sourced products for our customers. As a proud member of Better Cotton, we hope to drive industry-wide sustainable practices that improve lives and livelihoods around the world and further our mission of serving America’s diverse, working families. Our partnership with Better Cotton will better enable us to meet our customers’ expectations and deliver on our sustainable fiber goals.

Joining Better Cotton was important to Officeworks to promote responsible sourcing and help transform the global cotton industry, both from a human rights and an environmental perspective. As part of our People and Planet Positive 2025 commitments, we are committed to sourcing goods and services in more sustainable and responsible ways, including sourcing 100% of our cotton as Better Cotton, organic cotton, Australian cotton or recycled cotton for our Officeworks private label products by 2025.

As part of our All Blue sustainability strategy, we aim to expand our sustainable product collection and reduce our greenhouse gas emissions. At Mavi, we prioritise not harming nature during production and ensuring that all of our All Blue design choices are sustainable. Our Better Cotton membership will help to raise awareness among our customers and within our own ecosystem. Better Cotton, with its social and environmental benefits, is included in Mavi’s definition of sustainable cotton and supports Mavi’s sustainability goals.

Learn more about Better Cotton Membership.   

Interested in becoming a member? Apply on our website or get in touch with our team at [email protected]

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Better Cotton Conference Registration Opens: Early Bird Tickets Available

We are pleased to announce that registration for the 2023 Better Cotton Conference is now open!    

The conference will be hosted in a hybrid format with both virtual and in-person options for you to choose from. Join us as we bring the global cotton community together once again. 

Date: 21-22 June 2023  
Location: Felix Meritis, Amsterdam, Netherlands or join us online 

Register now and take advantage of our exclusive early-bird ticket prices.

Attendees will have the opportunity to connect with industry leaders and experts to explore the most salient issues in sustainable cotton production such as climate change adaptation and mitigation, traceability, livelihoods and regenerative agriculture.

In addition, we’re delighted to host a Welcome Reception in the evening of Tuesday 20 June and a Conference Networking Dinner on Wednesday 21 June.  

Don’t wait – early bird registration ends on Wednesday 15 March. Register now and be a part of the 2023 Better Cotton Conference. We look forward to seeing you there! 

For more details, please visit the Better Cotton Conference website.


Sponsorship Opportunities

Thank you to all of our 2023 Better Cotton Conference sponsors!  

We have a number of sponsorship opportunities available, from supporting cotton farmers’ travel to the event, to sponsoring the conference dinner.

Please contact Events Manager Annie Ashwell at [email protected] to find out more. 


The 2022 Better Cotton Conference brought together 480 participants, 64 speakers and 49 nationalities.
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Better Cotton Talks Carbon Insetting at Latest CGI Meeting

At the Clinton Global Initiative (CGI) meeting in India this week, the organisation reaffirmed its commitment to supporting Better Cotton as it develops a carbon insetting framework to promote and incentivise sustainable agricultural practices.

Better Cotton first outlined its ambitions to establish an insetting mechanism at last year’s CGI meeting in New York.

Hillary Clinton with Better Cotton’s Chief Operating Officer, Lena Staafgard

At its most recent outing, in Gandhinagar, Gujarat, Better Cotton’s Chief Operating Officer, Lena Staafgard discussed the wealth of opportunities across India whilst acknowledging that farmers must be rewarded for delivering on Better Cotton’s climate mitigation targets.

Already, Better Cotton’s network in India has greatly benefitted from adopting more sustainable practices. In the 2020-21 growing season, for example, Better Cotton farmers reported on average 9% higher yields, 18% higher profits, and 21% lower emissions than their conventional cotton growing counterparts.

Still, underpinned by its comprehensive supply chain traceability system that’s scheduled to launch at the end of this year, Better Cotton believes insetting mechanisms can accelerate environmental and social progress, supporting smallholder livelihoods across its network.

In theory, the insetting mechanism would incentivise farmers to produce more sustainable cotton by facilitating the trade of insetting credits and offering rewards based on each operation’s credentials and continued progress.

Until now, it has been impossible to build a carbon insetting mechanism to reduce greenhouse gas emissions in the cotton supply chain at scale due to a lack of traceability.

Farmer centricity is a key pillar of Better Cotton’s work, and this solution ties into the 2030 Strategy, which lays the foundation for a strong response to climate threats within the cotton value chain, and mobilises action for change with farmers, field partners and members. 

Right now, Better Cotton is piloting its traceability system in the Gujarat and Maharashtra states.

With enhanced supply chain visibility, brands will learn more about where the cotton they source comes from and therefore be better positioned to reward sustainable practices via farmer repayments that incentivise further on-field improvements.

The CGI meeting in India – led by Secretary Hillary Clinton – was a huge success for Better Cotton as it conveyed its aspirations for further progress within the cotton sector.

It is obvious that by coming together with other commitment makers there is scope for more impact.

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Better Cotton Management Response: India Impact Study

Photo Credit: Better Cotton/Florian Lang Location: Surendranagar, Gujarat, India. 2018. Description: Better Cotton Farmer Vinodbhai Patel is explaining to a Field Facilitator (right) how the soil is benefiting form the presence of earthworms.

Better Cotton has published a management response to a recently-published independent study carried out by Wageningen University and Research (WUR). The study, ‘Towards more sustainable cotton farming in India’, explores how cotton farmers who implemented Better Cotton recommended agricultural practices achieved improvements in profitability, reduced synthetic input use, and overall sustainability in farming.

The three year-long evaluation aimed to validate the impact of Better Cotton on agrochemical use and profitability among cotton farmers participating in Better Cotton’s programmes in Maharashtra and Telangana, India. It found that Better Cotton Farmers were able to reduce costs, improve overall profitability, and safeguard the environment more effectively, compared with non-Better Cotton Farmers.

The management response to the study provides acknowledgement and analysis of its findings. It includes the next steps that Better Cotton will take to ensure that the findings of the evaluation are used to strengthen our organisational approach and contribute to continuous learning.

The study was commissioned by IDH, the Sustainable Trade Initiative, and Better Cotton.

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Better Cotton Management Response: Validating The Impact of Better Cotton on Cotton Farmers in India

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Summary: Towards sustainable cotton farming: India Impact Study – Wageningen University & Research

Summary: Towards sustainable cotton farming: India Impact Study – Wageningen University & Research
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Better Cotton Launches Programme in Uzbekistan After Several Years of Piloting

We are pleased to confirm the launch of a Better Cotton Programme in Uzbekistan. As the sixth largest cotton producer globally, this programme brings us one step closer to our vision of a world where sustainable cotton is the norm.

Uzbekistan’s cotton sector has come a long way in recent times. After years of well-documented issues of systemic forced labour, the Uzbek government, International Labour Organization (ILO), Cotton Campaign, civil society institutions and human rights activists have been successful in driving state-led labour reforms in the Uzbek cotton industry. As a result, Uzbekistan has successfully eliminated systemic child labour and forced labour in its cotton sector, according to recent ILO findings.

Driving more progress across the Uzbek cotton sector

Building on this success, Better Cotton believes that commercial incentives can help ensure that the newly privatised cotton sector continues to reform and meet international standards. The Better Cotton Programme in Uzbekistan has the potential to provide that incentive by linking cotton farmers to international markets and supporting them to continuously improve their practices.

Through implementation of the Better Cotton Standard System, we will provide robust and credible decent work monitoring systems that can demonstrate impact and results made on the ground. We will also introduce physical traceability, under which cotton from licensed farms will be fully segregated and traced through the supply chain. Any licensed Better Cotton from Uzbekistan will, at the present time, not be sold via the mass balance chain of custody.

Better Cotton exists to work in contexts with both environmental and social challenges. Uzbekistan’s cotton sector, government and the farms themselves have made enormous progress, and we are looking forward to building on this multi-stakeholder engagement and to drive further positive change across the sector.

The Participating Farms

The International Finance Corporation and GIZ began piloting implementation of the Better Cotton Principles and Criteria in Uzbekistan in 2017. The pilots provided a strong entry point for our programme, with 12 large farms already benefiting from significant training, six of which have maintained participation. These are the same six farms now participating in the programme during the 2022-23 cotton season. All the farms were assessed against the Better Cotton Principles and Criteria by trained and approved third-party verifiers.

Farms with manual picking received additional decent work monitoring visits that focused on extensive worker and community interviews, along with management interviews and documentation reviews. This additional decent work monitoring looked specifically at labour risks due to the country’s past challenges. In total, nearly 600 workers, management and community leaders, local authorities, and other stakeholders (including civil society actors) were interviewed as part of our decent work monitoring. The findings of these third-party verification visits and the decent work monitoring were documented and discussed with technical labour experts and contributed to our enhanced assurance activities, which confirmed that no systemic forced labour was present on any of the farms. Like in all other Better Cotton countries, not all participating farms received a license this season. We will continue to support both the farms that received licenses as well as those who were denied licenses through our capacity building efforts so that they can continuously improve their practices, and are equipped to meet the core requirements of the Standard moving forward.

Looking Ahead

As we begin our work in Uzbekistan, we are concentrating on several key areas where progress still needs to be made. These include ensuring the effective implementation of labour unions and the appropriate use of worker contracts. We are energised by the progress that has been but do not expect our journey ahead to be without challenges. We will succeed together thanks to a solid foundation, strong partnerships, and commitment from all involved stakeholders.

We look forward to supporting the continuous improvement of Uzbek cotton production.

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Leveraging the evolving legislative landscape: Q&A with Lisa Ventura

Lisa Ventura joined Better Cotton in March 2022 as our first Public Affairs Manager. She had previously worked for more than eight years at the World Economic Forum, focusing on public-private partnerships and engaging stakeholders to drive social change. With a keen interest in business and human rights, she collaborated with business, public sector and civil society leaders to build a more resilient, inclusive global economy.

We caught up with Lisa to seek her thoughts on how Better Cotton will engage in the sustainability legislative landscape and beyond.


Why is Better Cotton becoming more active in advocacy and policy making?

To fulfil our mission and help transform cotton production, while also supporting more sustainable sourcing and trade, we need a supportive public policy environment. Better Cotton aims to advocate for policies that support millions of farmers and farm workers worldwide to grow cotton more sustainably and improve their livelihoods.

Concretely, what does this mean?

We will engage in public policy advocacy in a variety of ways. First, by engaging with think tanks, other sustainability standards, civil society, governments, international organisations, brands and retailers to ensure the farmers and farm workers’ interests are at the heart of policy-making.

Secondly, we are keeping our Better Cotton Principles & Criteria (P&C) up to date. For example, following a public consultation in the past few months, we are currently reviewing the P&C to ensure it not only complies with new legislation, but also sets an ambitious framework for sustainable farming.

Finally, we will partner more with our country offices and other local stakeholders to address barriers to restoring the environment and upholding good labour standards.

Could you name one upcoming piece of legislation that you are closely monitoring and why?

There are quite a few, but one that is top of my mind is the EU Corporate Sustainability Due Diligence Directive. We commend that this directive covers both adverse environmental and human rights impacts across organisations – and their supply chains. It is an important step forward.

However, we want to ensure that farmers and farm workers’ livelihoods are taken into consideration in such policies, so far they are at risk of being excluded of global markets. Furthermore the EU should cooperate with all developing countries, especially producing ones to develop policies that will address the root causes of climate change and truly support smallholders and other vulnerable groups.

This directive will also help create growing momentum for enabling transparent supply chains. Better Cotton is currently developing a physical traceability solution that we believe can truly transform the cotton sector and support millions of farmers.

Any reflections from COP27?

One of COP27’s four priorities was collaboration. With growing inequality, it’s vital to re-affirm a commitment to the global climate agenda, while ensuring the participation of all relevant stakeholders. I did notice a lack of representation from the groups and countries most affected by climate change, such as indigenous peoples to smallholder farmers.

More action is needed to support vulnerable communities, where people are increasingly on the frontline of climate change. In addition, smallholder farmers currently receive just 1% of agricultural funds, yet represent a third of production. We need new ways to help farmers and producers gain access to finance in order for them to adapt to climate change, diversify their businesses and adopt sustainable practices. Sharing success stories at COP27 is central to replicating and scaling these approaches. For example, ABRAPA, the Brazilian Association of Cotton Producers and a Better Cotton’s Strategic Partner,[1] explained how farm owners were remunerated for preserving an area greater than that required by Brazilian law.[2] This has a direct impact on farmers’ livelihoods.

You can learn more about Better Cotton and COP27 in my discussion with Nathanael Dominici, Better Cotton’s Climate Change manager.

To learn more about our work on policy and public affairs, please contact [email protected].


[1] Better Cotton from Brazil is licensed under ABRAPA’s ABR Protocol

[2] Abrapa (November 2022), Cotton Brazil market report, Edition no.19, page 8, https://cottonbrazil.com/downloads/

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Why Cotton Sustainability Strategies Must Include Smallholders

This article was first published by Sourcing Journal on 9 December 2022

Improving farming starts with people. For cotton, that means smallholders: Ninety-nine percent of the world’s cotton farmers are operating on a small scale. And it is those smallholders that are most adversely affected by sustainability issues like poor soil quality, poverty, working conditions and the effects of the climate crisis.

As Alan McClay, CEO of Better Cotton, said during a recent conversation with Sourcing Journal sourcing and labour editor Jasmin Malik Chua, sustainable agriculture practices go hand-in-hand with contributing to viable livelihoods for farmers. Better Cotton is currently conducting a revision of its standard, with one focus being alleviating poverty among farmers and workers.

“We’re working to ensure that the shift towards climate-smart, regenerative farming and resilient communities is socially and economically inclusive for those literally millions of individuals concerned by this agricultural production,” he said. “Change can take a generation sometimes, and for some situations, a generation is far too long. We need to bring about rapid change as best we can.”

A study in two regions of India, conducted by the Netherlands’ Wageningen University, found that Better Cotton farmers received 13 cents more per kilogram of cotton, which averaged to a seasonal profitability of $82 per acre. “When you can increase yields and profitability, you’re obviously going to help the smallholders rise above the poverty line,” McClay said.

This focus on financial welfare can also contribute to a better position for women working in the cotton industry. Women, who are often dealing with lower wages, can be a key driver for improving sustainability, provided they have the right resources. One study found that just a third of women cotton cultivators in Maharashtra, India attended any training in 2018-19. But once women were given access to training, adoption of better farming practices rose by up to 40 percent.

“Everything is interconnected,” McClay said. “You pull one thread, and then you’re going to be causing effects across the chain. So you have to make sure you understand the complexity of the whole system.”

To understand the impact of the Better Cotton standard, the organization collects millions of data points from farms. It is also leveraging external assessments, partnerships with other institutions as well as digital and cloud-based tools to improve the reliability of its data. In India, a pilot with startup Agritask aims to create a “learning feedback loop” for farmers so they can make improvements based on data.

Physical segregation of Better Cotton between farms and gins has been in place up until now, but the need for increased visibility throughout the rest of the supply chain has grown as legislation makes ethical sourcing a requirement rather than a choice. As a result, the organization has embarked on an ambitious traceability program. Better Cotton’s current method of volume tracking through mass balance will likely be joined by new traceability chain of custody models that will increase the visibility of Better Cotton supply chains. In turn, this should make it easier for farmers to be rewarded for their sustainability improvements, such as remunerating them for carbon sequestration. Pilots are now underway in Mozambique, Turkey and India to test these new models along with assessing accompanying digital tools.

“Of all the agricultural supply chains, cotton is possibly the most complicated and the most obscure,” McClay said. “This will help shed some light across the supply chain.”

Watch this video to learn more about Better Cotton’s approach to social and environmental change and how it is measuring the impact of its standard.

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Data & Impact Series: Developing Our New and Improved Impact Reporting Model

In the first of a series of articles on data and impact reporting, we explore what our data-driven approach to measuring and reporting on impact will mean for Better Cotton

Photo Credit: Better Cotton/Vibhor Yadav Location: Kodinar, Gujarat, India.
2019. Description: Farmworkers harvesting cotton.
Alia Malik, Senior Director, Data and Traceability, Better Cotton

By Alia Malik, Senior Director, Data and Traceability, Better Cotton

At Better Cotton, we are guided by a principle of continuous improvement. From piloting new farmer tools to our Principles and Criteria revision, we are constantly looking for new ways to best support cotton communities while protecting and restoring the environment. For the last 18 months, we have been optimising our approach to monitoring and reporting results and are happy to announce the development of a new and improved external reporting model that will deliver greater insights and transparency to our programme.

Field-level reporting up until now

Up until now, Better Cotton reported on the results of licensed farmers by gathering data and comparing their performance on specific indicators against those of similar, non-participating farmers, referred to as Comparison Farmers. Under this framework, we sought to determine whether, on average, Better Cotton Farmers did better than the Comparison Farmers in the same country during one growing season. For example, in the 2019-20 season, we measured that Better Cotton Farmers in Pakistan used 11% less water on average than Comparison Farmers.

Figure 1: Results Indicator data from Pakistan for season 2019-2020, taken from Better Cotton’s 2020 Impact Report

This approach was appropriate in the first phase of Better Cotton’s journey, from 2010. It helped us build an evidence base for Better Cotton-promoted practices and allowed us to demonstrate results in just one season while we were rapidly scaling up the programme. However, as Better Cotton’s reach neared the majority of cotton producers in some countries like Mozambique, and in certain production regions of some countries, it became increasingly challenging to obtain reliable data for Comparison Farmers with similar growing conditions and socio-economic situations. In addition, as our organisation and Monitoring & Evaluation department has matured, we recognised that now is the time to strengthen our impact measurement methodologies. So, in 2020, we phased out the collection of Comparison Farmer data. We then faced delays in developing needed IT infrastructure due to the Covid pandemic, but in 2021 began the complex shift to a new analytical approach.

Tracking trends over time, with a suite of evidence and more context

Rather than reporting on results in one season for Better Cotton Farmers vs Comparison Farmers, in the future, Better Cotton will report on the performance of Better Cotton Farmers over a multi-year timeframe. This approach, combined with enhanced contextual reporting, will improve transparency and strengthen the sector’s understanding of local cotton-growing conditions and national trends. It will also help us determine whether Better Cotton Farmers are demonstrating improvement over an extended period.  

Measuring results trends over time is especially relevant in the context of agriculture because of the many factors — some beyond farmers’ control like changing rain patterns, floods, or extreme pest pressure — that can skew a single season’s results. In addition to the enhanced annual results monitoring, we will continue to engage in targeted deep dive research to assess how and why we see the results we do and measure the extent to which the programme is contributing to them.

Ultimately, Better Cotton is committed to promoting and catalysing positive farm-level impact at scale and we’re in it for the long run. Over the last 12 years, we have built up programmes in partnership with dozens of national expert organisations, millions of small-scale farmers, and thousands of individual farmers in large farm contexts. This work happens in the midst of increasing climate change risks, unpredictable weather, and fast evolving policy landscapes. In our current strategic phase toward 2030 and as we work to establish traceability, we also commit to further increase our credibility through more transparent reporting to demonstrate where and how progress is being made and where there is still room for improvement.

Other changes we are making for improved reporting

In addition to the longitudinal approach, we will also be integrating new farm performance indicators into our reporting model as well as a commitment to country life cycle assessments (LCAs).

Farm Performance Indicators

We will incorporate new social and environmental indicators from the newly released Delta Framework. Instead of our previous eight results indicators, we will measure our progress on the 15 from the Delta Framework, plus others linked to our revised Principles and Criteria. This includes new indicators on greenhouse gas emissions and water productivity, among others.

Commitment to country LCAs

Better Cotton has taken a principled approach over the years to not conduct a global life cycle assessment (LCA) due to the numerous credibility pitfalls of using global LCA averages for measuring and claiming programmatic impact. However, the science behind LCAs for some indicators is sound, and Better Cotton recognises that for industry alignment it must adopt an LCA approach. As such, we are currently developing plans for country LCAs that are credible and cost-effective to complement Better Cotton’s multifaceted impact measurement efforts.

Timeline for implementation

  • 2021: The transition to this new reporting model requires a more robust data gathering and management system.  Better Cotton began investment in a major upgrade of its digital data management tools to enable this shift in our analysis and reporting approach.
  • 2022: Considering the scale and reach of Better Cotton, the adjustment takes considerable time, and the new reporting model is still under refinement. Pausing our reporting this year is required to help us put this new system in place.
  • 2023: We plan to launch a call for technical proposals for development of country LCAs in early 2023 and aim to have one to two country LCAs completed by the end of the year to complement our holistic reporting.

More information

Find out more about Better Cotton’s approach to Monitoring, Evaluation and Learning: 

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Save the Date: 2023 Better Cotton Conference

Better Cotton is pleased to announce that we will host our 2023 Better Cotton Conference in Amsterdam, Netherlands as well as online on 21 and 22 June.

The conference will help to drive our ambitious mission and strategic direction onward whilst highlighting the important work and perspectives of others working on the same issues.

Attendees will have the opportunity to connect with industry leaders and experts to explore the most salient issues in sustainable cotton production such as climate change adaptation and mitigation, traceability, livelihoods and regenerative agriculture. In addition, we’re delighted to invite members to attend an Annual Member Meeting which we will host during the conference.

Save 21-22 June 2023 in your calendars to join the Better Cotton community at this major event for stakeholders in the sustainable cotton sector.

A huge thank you to our 2023 sponsors. We have a variety of sponsorship packages available, please contact [email protected] to find out more.


2023 Sponsors


The 2022 Better Cotton Conference brought together 480 participants, 64 speakers and 49 nationalities.
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Alia Malik Appointed to The Board of International Cotton Association (ICA)

We are pleased to announce that our Senior Director, Data and Traceability, Alia Malik, has joined the International Cotton Association (ICA) as a new board member. The ICA is an international cotton trade association and arbitral body and was set up 180 years ago in 1841 in Liverpool, UK.

The mission of ICA is to protect the legitimate interests of all those who trade cotton, whether buyer or seller. It has more than 550 members from around the world and it represents all sectors of the supply chain. According to the ICA, the majority of the world’s cotton is traded internationally under ICA Bylaws & Rules.

I am delighted to join the board of one of the oldest organisations in the sector. Trade is crucial to driving demand for more sustainable cotton, and I am looking forward to contributing to ICA’s work

Comprising 24 board members, the new board “continues to represent the ICA’s global membership across all sectors of the supply chain and builds on its commitment to engage the entire global cotton community.”

Read more about the new ICA leadership team here.

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