Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2021-22 cotton season, 2.2 million licensed Better Cotton Farmers grew 5.4 million tonnes of Better Cotton.
Today Better Cotton has more than 2,500 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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At the beginning of October, Better Cotton’s Pakistan Regional Member Meeting took place in Karachi, Pakistan – the first in-person in the country since the end of COVID-19 restrictions. The theme of the meeting was “Climate Change Mitigation: Towards 2030″ and attracted some 200 attendees.
Lena Staafgard, Chief Operating Officer at Better Cotton, participated virtually and shared the Better Cotton 2030 Strategy. Hina Fouzia, Pakistan Country Director at Better Cotton, shared Pakistan country updates focusing on the current situation after the heavy floodings.
“We aimed to bring members together and provide a platform for different sector stakeholders working towards the common goal of climate change mitigation. I am hopeful we were successful in getting the best practices shared among the attendees”
Hina Fouzia, Pakistan Country Director at Better Cotton
Many interesting topics around climate change and supply chain resilience were discussed during the meeting. Adam Kay, Chief Operating Officer of Cotton Australia, shared important insights from cotton production in Australia, also including its challenges. Marcelo Duarte Monteiro, Director of International Relations for ABRAPA (Brazilian Cotton Growers Association), spoke about the ABR certification process and the environmental footprint of cotton produced under ABR certification. At the end, Romina Kochius, Project Manager Textiles, GIZ, presented how to combine the three dimensions of sustainability in the textile and garment industry.
The 2022 Pakistan Regional Member Meeting was sponsored by Mahmood Group & Louis Dreyfus Company (LDC).
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