COP27: Q&A with Better Cotton Climate Change Manager

Better Cotton’s Nathanaël Dominici and Lisa Ventura

As COP27 draws to a close in Egypt, Better Cotton has been closely monitoring policy developments related to climate adaptation and mitigation, hoping countries will reach the goals developed under the Paris Agreement. And with a new report from UN Climate Change demonstrating that the international community’s efforts remain insufficient to limit average global temperature rises to 1.5°C by the end of the century, there’s no time to lose.

Lisa Ventura, Better Cotton Public Affairs Manager, talks to Nathanaël Dominici, Better Cotton’s Climate Change Manager about a way forward for climate action.

Do you think the level of commitments set out at COP27 is serious enough to achieve net zero by 2050?

Emissions must be reduced by 45% by 2030 (compared to 2010) to meet the Paris Agreement targets. However, the current sum of national contributions to reduce GHG emissions could lead to a 2.5°C increase, or even more in numerous regions, especially Africa, with major consequences for billions of people and the planet. And only 29 of 194 countries have produced more rigorous national plans since COP 26. So, more effort is needed to mitigate climate change, with significant action in developed countries.

Similarly, more action is needed on adaptation, with vulnerable countries and communities increasingly on the frontline of climate change. More funding will be needed to help reach the US$40 billion funding target by 2025. And there must be consideration given to how historic emitters (developed countries) can help to provide financial compensation and support where their actions have caused significant or irreparable damage around the world.

Which stakeholders should be at COP27 to ensure real progress takes place?

To meet the needs of the most affected groups and countries (for example women, children and indigenous people), it’s vital to enable sufficient representation of these people at the talks. At the last COP, only 39% of those leading the delegations were women, when studies consistently show that women are more vulnerable than men to the effects of climate change.

The decision not to allow protesters and activists is controversial, particularly given recent high profile climate activism in Europe and elsewhere. While on the other hand, lobbyists from damaging industries such as fossil fuels are increasingly present.

What should be prioritised by decision makers to ensure sustainable farming is used as a tool to address the climate crisis?

The first priority is to agree on a GHG accounting and reporting framework for agricultural value chains actors in order to track and ensure progress. This is something that is taking shape thanks to the guidance developed by SBTi (Science Based Targets Initiative) and the GHG Protocol, for example. Alongside other ISEAL members, we are collaborating with Gold Standard to define common practices for calculating GHG emissions reductions and sequestration. This project aims to help companies quantify the emission reductions that result from specific supply chain interventions like sourcing certified products. It will also help companies report against their Science Based Targets or other climate performance mechanisms. This will ultimately drive sustainability at a landscape-scale by encouraging the sourcing of commodities with improved climate impact.

We need also to remember that, historically, agriculture has not been sufficiently explored at COPs. This year, organisations representing some 350 million farmers and producers published a letter to world leaders ahead of COP27 to push for more funds to help them adapt, diversify their businesses and adopt sustainable practices. And the facts are loud and clear: 62% of developed countries do not integrate agriculture in their Nationally Determined Contributions (NDCs), and globally, only 3% of public climate finance is currently used for the agricultural sector, while it represents a third of global GHG emissions. Moreover, 87% of public subsidies for agriculture have potential negative effects for the climate, biodiversity, and resilience.

This must change. Millions of farmers worldwide are facing the impacts of the climate crisis and must be supported in learning and implementing new practices to further mitigate their impact on climate change and adapt to its consequences. The floods in Pakistan most recently highlighted the need for action, together with severe drought in many countries.

Recognising these challenges, last year Better Cotton published its Climate Approach to support farmers to face these challenges but also to bring to the fore that sustainable agriculture is part of the solution

So, we’re glad to see that there will be a dedicated Food and Agriculture pavilion at COP27, and a day focused on the sector. This will be an opportunity to explore sustainable pathways to meet the growing population’s need for food and materials. And also, importantly, to understand how we can best direct financial support to smallholders, who currently receive just 1% of agricultural funds yet represent a third of production.

Finally, it’ll be fundamental to understand how we can combine climate considerations with protecting biodiversity, people’s health and ecosystems.

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Better Cotton’s Farmer-Centric Approach to Regenerative Agriculture

By Alan McClay, CEO, Better Cotton.

Better Cotton CEO, Alan McClay, by Jay Louvion

This article was first published by Sourcing Journal on 16 November 2022.

It seems regenerative agriculture is on everybody’s lips these days.

In fact, it is on the agenda at COP27 currently taking place in Sharm El-Skeikh, Egypt where WWF and Meridian Institute are hosting an event that will explore scaling regenerative approaches proving effective in different places around the globe. While Indigenous cultures have practiced it for millennia, today’s climate crisis is giving the approach new urgency. In 2021, retail behemoth Walmart even announced plans to get into the regenerative farming business, and just recently, J. Crew Group announced a pilot to pay cotton farmers utilizing regenerative practices. While there is not yet a universally accepted definition of regenerative agriculture, it centers around farming practices that restore the health of something most of us take for granted—the soil beneath our feet.

Soil is not only the foundation of farming that provides an estimated 95 percent of global food production, but it also plays a vital role in fighting climate change, as soil can lock in and store carbon, acting as a “carbon sink.” Better Cotton—the world’s leading sustainability initiative for cotton—has long been a proponent of regenerative practices, though. As buzz around the topic increases, they want to make sure that the conversation doesn’t miss an important point: regenerative agriculture has to be about people as well as the environment.

“Regenerative agriculture is closely linked to climate action and the need for a just transition,” said Chelsea Reinhardt, director of standards and assurance at Better Cotton. “For Better Cotton, regenerative agriculture is deeply connected to smallholder livelihoods. These farmers are most vulnerable to climate change and have the most to gain from methods that improve yields and resilience.”

Through the Better Cotton Programme and Standard System, which in the 2020-21 cotton season reached 2.9 million farmers across 26 countries, the organization is working to ensure that the shift to climate-smart and regenerative farming is socially and economically inclusive.

What does regenerative farming look like?

While the term regenerative agriculture means different things to different people, the core idea is that farming can give back to, rather than take from, the soil and society. Regenerative agriculture recognizes the interrelatedness of nature, from soil to water to biodiversity. It seeks to not just reduce harm to the environment and people but to also have a net positive impact, enriching the land and the communities who depend on it for generations to come.

What that looks like in practice for farmers can range depending on their local context, but it may include reducing tilling (no-till or low-till), using cover crops and agroforestry systems, rotating livestock with crops, avoiding or minimizing the use of synthetic fertilizers, and maximizing crop diversity through practices such as crop rotation and intercropping. While the scientific community does acknowledge that carbon levels in soils naturally fluctuate over time, these practices have been shown to increase the capacity to capture and store carbon in the soil.

In North Carolina, Better Cotton farmer Zeb Winslow has been reaping the benefits of regenerative practices. When he made the switch from a single grain cover crop, which he had used for many years, to a multi-species cover crop blend, he saw fewer weeds and greater soil moisture retention. He was also able to cut herbicide input by around 25 percent. As the cover crops begin to pay for themselves and Winslow reduces his herbicide input further, economic benefits are likely to be realized in the long-term.

As a cotton farmer from the previous generation, Winslow’s father, also named Zeb Winslow, was skeptical at first.

“In the beginning, I thought it was a crazy idea,” he said. “But now that I’ve seen the benefits, I’ve become more convinced.” 

As Winslow said, it isn’t easy for farmers to move away from traditional farming methods. But in the last 10 to 15 years, great strides have been made in understanding what’s going on under the ground. Winslow thinks that as soil knowledge increases, farmers will be better equipped to harmonize with nature, working with the soil instead of fighting against it.

The Better Cotton approach to regenerative agriculture

With the help of on-the-ground partners, Better Cotton Farmers around the world adopt soil and biodiversity management plans, as outlined in the Better Cotton Principles and Criteria, that help them improve the health of their soil, restore degraded areas, and increase wildlife on and off their farms.

But the organization isn’t stopping there. In the latest revision of their Principles and Criteria, Better Cotton is going further to integrate key components of regenerative agriculture. Acknowledging the interrelatedness of soil health, biodiversity and water, the revised standard will merge these three principles into one principle on natural resources. The principle stipulates requirements around core regenerative practices such as maximizing crop diversity and soil cover while minimizing soil disturbance.

“There is a strong interconnected nature between regenerative agriculture and smallholder livelihoods. Regenerative agriculture leads to higher resilience, which in turn, positively influences farmers’ abilities to meet their basic needs over the long term,” said Natalie Ernst, Farm Sustainability Standards Manager at Better Cotton.

Through the Standard revision, a new principle on improving livelihoods will be introduced alongside a strengthened principle on decent work, which ensures workers’ rights, minimum wages, and health and safety standards are met. In addition, for the first time ever, there will be an explicit requirement for consultation with farmers and farm workers to inform decision making related to activity planning, training priorities and objectives for continuous improvement, which underscores the importance of farmer-centricity.

Looking further ahead, Better Cotton is exploring other ways to support access to finance and information that will give farmers and workers more power to make choices that they think are best for themselves and their families.

At the Clinton Global Initiative event in New York this September, the organization announced their intention to pioneer an insetting mechanism with smallholder farmers that would promote and incentivize better agricultural practices, including regenerative practices. Carbon insetting, as opposed to carbon offsetting, allows companies to support projects to reduce their greenhouse gas emissions within their own value chains.

Better Cotton’s traceability system, due to launch in 2023, would provide the backbone for their insetting mechanism. Once implemented, it would enable retail companies to know who grew their Better Cotton and allow them to purchase credits that go directly to farmers.

We see the fact of regenerative agriculture now being on everyone’s lips as a huge positive. Not only is the unsustainability of today’s intensive, input-heavy farming increasingly well understood, so too is the contribution that regenerative models can make to turning this around. The challenge going forward is to turn growing awareness into on-the-ground action.

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Better Cotton Urges Leaders at COP27 to Show Support for Farmers on the Frontline

Image courtesy of Mark Stebnicki

Better Cotton has issued a stark warning to leaders during COP27: global leaders must not only strengthen their commitment but turn talk into action. They must ensure a just transition for everyone and prioritise climate justice for the world’s farmers and agricultural workforce.

Better Cotton calls for greater collaboration across the fashion sector and its textile value chains to drive greater transparency, advocacy, and action to support smallholder farming communities around the globe. The sector’s key players, including alliances, trade associations, brands, retailers, and governments, must continue to advance the goals of the Paris Agreement to avoid catastrophic climate and environmental tipping points. Better Cotton believes that climate mitigation and adaptation as well as a just transition are only possible if there is sustained investment in regenerative agriculture and sustainable farming.

Leaders must strengthen and accelerate climate interventions that support the world’s smallholder agricultural producers before further catastrophic climate change events change the course of many peoples’ lives.

Changes in temperature and rainfall patterns linked to climate change are likely to make cotton more challenging to grow in many regions. Expected increases in temperatures and the difference in their seasonal patterns could lead to a decrease in the agricultural productivity of some crops. Lower yields will therefore impact the lives of already vulnerable communities. The recent tragic floods in Pakistan illustrate how the cotton sector can be impacted overnight by extremes in weather patterns and affect the livelihoods of millions of people. According to McKinsey, the fashion sector must align with the 1.5-degree pathway over the next eight years and intensify its efforts to make agricultural practices more sustainable. If the textile industry does not address this, the 2030 emissions reduction targets will be missed.

Solutions already exist. Egyptian cotton farmers have been embracing and implementing the Better Cotton Standard as a tool to set metrics and establish more sustainable production practices in recent years. Since 2020, Better Cotton has been working closely with on-the-ground partners – the Cotton Research Institute and the United Nations Industrial Development Organisation (UNIDO). They help to ensure that Egyptian farmers gain access to the knowledge and tools they need to adopt more sustainable practices and improve their livelihoods. Some 2,000 smallholder cotton farmers in the Kafr El Sheikh and Damietta Governorates of Egypt participate in the Better Cotton programme.

As part of Better Cotton’s bold strategy designed to deliver substantial environmental, social and economic impact across the cotton industry by 2030, it launched its climate change mitigation target in 2021. The target was set to reduce overall greenhouse gas emissions per tonne of Better Cotton produced by 50% by 2030 (from a 2017 baseline). Four additional targets covering soil health, pesticide use, smallholder livelihoods and women’s empowerment are expected to be announced in early 2023 with impact indicators providing robust metrics for tracking and evaluating against the baseline.

Since its formation in 2009 Better Cotton has had a significant impact on the sustainability of the world’s cotton production. For example, on average Better Cotton production had a 19% lower GHG emissions intensity per tonne of lint than comparison production across China, India, Pakistan, Tajikistan and Turkey, a recent study analysing data from three seasons (2015-16 to 2017-18) showed.

“We know that climate change poses a great risk to cotton farmers – with rising temperatures and more extreme weather events like flooding and unpredictable rains. We will help on the ground by incentivising farmers to embrace both climate-smart and regenerative agricultural practices, in turn helping cotton communities survive and thrive.”

Better Cotton is taking the lead in developing solutions for physical traceability enabling retailers and brands to make stronger sustainability claims related to the cotton content and provenance of their products, as well as a mechanism for farmers to be remunerated for their more sustainable practices.

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How We Are Fighting Inequality in Cotton Production

Photo Credit: Better Cotton/Khaula Jamil Location: Rahim Yar Khan, Punjab, Pakistan, 2019. Description: Farm-worker Ruksana Kausar with other women who are involved in the tree nursery project developed by Better Cotton Programme Partner, WWF, Pakistan.

By Alan McClay, CEO, Better Cotton.

Better Cotton CEO, Alan McClay, by Jay Louvion

This article was first published by Reuters on 27 October 2022.

Starting with the bad news: the battle for female equality appears to be going backwards. For the first time in years, more women are leaving the workplace than joining, more girls are seeing their schooling derailed, and more unpaid care work is being placed on the shoulders of mothers.

So, at least, reads the conclusion of the United Nations’ latest progress report on its flagship Sustainable Development Goals. COVID-19 is partly to blame, as are the economic ramifications of the ongoing war in Ukraine.

But the reasons for female equality’s sluggish pace are as structural as they are situational: discriminatory mores, prejudicial laws and institutional biases remain entrenched.

Before we give up on the United Nation’s collective goal of equality for all women and girls by 2030, let’s not forget the achievement of some notable successes in the past. The route forward invites us to learn from what has worked (and continues to work) previously – and avoid what has not.

Sima Sami Bahous, executive director of U.N. Women, put it clearly when reflecting on the U.N,’s less-than-positive verdict: “The good news is that we have solutions… It simply requires that we do (them).”

Some of these solutions are founded on universal principles. UNICEF’s recently revised Gender Action Plan captures most: think challenging harmful models of male identity, reinforcing positive norms, enabling female participation, raising the voice of women’s networks, not passing responsibility onto others, and so on.

Yet, equally, each country, each community, and each industry sector will have specific solutions of its own. In the international cotton industry, for instance, the majority of those working in the field are women. In the case of India and Pakistan, female participation is as high as 70%. Decision-making, in contrast, is predominantly a male domain. Faced with limited access to finance, women all too frequently occupy the sector’s lowest-skilled and lowest-paid jobs.

The good news is this situation can be – and is being – changed. Better Cotton is a sustainability initiative that reaches 2.9 million farmers who produce 20% of the world’s cotton crop. We operate a three-tiered strategy based on interventions with a proven track record at progressing equality for women.

Step one, as always, starts within our own organisation and our immediate partners, since women (and men) need to witness an organisation’s rhetoric reflected back at them.

Our own governance has some way to go, and the Better Cotton Council has identified the need for greater female representation on this strategic and decision-making body. We’re developing plans to address this as a commitment to greater diversity. Within the Better Cotton team, however, the gender make-up skews heavily towards women 60:40, women to men. And looking beyond our own four walls, we strongly encourage the local partner organisations that we work with to ensure at least 25% of their field staff are women by 2030 recognising that these training roles have been predominately occupied by men.

Making our own immediate working environment more women-focused, in turn, supports the next tier of our strategy: namely, encouraging equality for all those involved in cotton production.

A critical step here is to ensure that we have as clear a picture as possible of the role of women in cotton farming. Previously, we counted only the “participating farmer” when calculating our reach. Expanding this definition since 2020 to all those who make decisions or have a financial stake in cotton production brought to light the centrality of female participation.

Equality for all also involves investing in the skills and resources available to cotton-producing communities. Over time, we have learned the critical importance of gender-sensitisation training and workshops in ensuring that our programmes fully address the needs and concerns of women cotton farmers.

An example is a collaboration that we are involved in with CARE Pakistan and CARE UK to look at how we can make our programmes more inclusive. One notable outcome is our adoption of new visual aids that help male and female participants to recognise inequalities in the home as well as on the farm.

Such discussions inevitably flag the structural issues that prevent greater female empowerment and equality. Culturally sensitive and politically charged as these issues can be, the abiding lesson from all successful gender mainstreaming in the past is that we ignore them at our peril.

We don’t pretend this is easy; the causative factors underpinning the inequality of women are deeply embedded in social and cultural norms. In some instances, as is well understood, they are written into legal coda. Nor do we claim to have got the problem cracked. Yet, our starting point is always to acknowledge the structural causes of female marginalisation and to take them seriously in all our programmes and interactions.

The U.N.’s recent assessment provides a stark reminder not only of how far there is still to go, but also how easy it is to lose the gains women have achieved to date. To reiterate, failure to achieve equality for women means consigning half the population to a second-tier, second-rate future.

Extending the lens more widely, women are integral to the delivery of the U.N. Sustainable Development Goals’ vision of “peace and prosperity for people and the planet”. While only one of the initiative’s 17 goals is explicitly directed at women (SDG 5), none of the remainder can be achieved without meaningful female empowerment.

The world needs women to be empowered. We all want a better world. Given the chance, we can seize both and more. That’s the good news. So, let’s reverse this backward trend, which is undoing years of positive work. We’ve not a minute to lose.

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New study on Better Cotton’s impact in India shows improved profitability and positive environmental impact 

A brand-new study into the impact of the Better Cotton programme in India, conducted by Wageningen University and Research between 2019 and 2022, has found significant benefits for Better Cotton farmers in the region. The study, ‘Towards more sustainable cotton farming in India’, explores how cotton farmers who implemented Better Cotton recommended agricultural practices achieved improvements in profitability, reduced synthetic input use, and overall sustainability in farming.

The study examined farmers in the Indian regions of Maharashtra (Nagpur) and Telangana (Adilabad), and compared the results with farmers in the same areas who did not follow Better Cotton guidance. Better Cotton works with Programme Partners at farm level to enable farmers to adopt more sustainable practices, for example, better managing pesticides and fertilisers. 

The study found that Better Cotton Farmers were able to reduce costs, improve overall profitability, and safeguard the environment more effectively, compared with non-Better Cotton Farmers.

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Summary: Towards sustainable cotton farming: India Impact Study – Wageningen University & Research

Summary: Towards sustainable cotton farming: India Impact Study – Wageningen University & Research
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Towards sustainable cotton farming: India Impact Study – Wageningen University & Research

Towards sustainable cotton farming: India Impact Study – Wageningen University & Research
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Reducing pesticides and improving environmental impact 

Overall, Better Cotton Farmers decreased their costs for synthetic insecticide by almost 75%, a notable decrease compared to non-Better Cotton Farmers. On average, Better Cotton Farmers in Adilabad and Nagpur saved US$44 per farmer during the season on synthetic insecticides and herbicides expenses during the season, significantly reducing their costs and their environmental impact.  

Increasing overall profitability 

Better Cotton Farmers in Nagpur received around US$0.135/kg more for their cotton than non-Better Cotton Farmers, the equivalent of a 13% price increase. Overall, Better Cotton contributed to an increase in farmers’ seasonal profitability of US$82 per acre, equivalent to about US$500 income for an average cotton farmer in Nagpur.  

Better Cotton strives to ensure that cotton production is more sustainable. It’s important that farmers see improvements to their livelihoods, which will incentivise more farmers to adopt climate resilient agricultural practices. Studies like these show us that sustainability pays off, not just for reducing environmental impact, but also in overall profitability for farmers. We can take the learnings from this study and apply it in other cotton-growing regions.”

For the baseline, the researchers surveyed 1,360 farmers. The majority of farmers involved were middle-aged, literate smallholders, who use most of their land for agriculture, with around 80% used for cotton farming.  

Wageningen University in the Netherlands is a globally important centre for life sciences and agricultural research. Through this impact report, Better Cotton seeks to analyse the effectiveness of its programmes. The survey demonstrates the clear added value for profitability and environmental protections in the development of a more sustainable cotton sector. 

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World Cotton Day – A Message from Better Cotton’s CEO

Alan McClay Headshot
Alan McClay, Better Cotton CEO

Today, on World Cotton Day, we are happy to be celebrating the farming communities around the world that provide us with this essential natural fibre.

The social and environmental challenges we came together to address in 2005, when Better Cotton was founded, are even more urgent today, and two of those challenges — climate change and gender equality — stand to be the key issues of our time. But there are also clear actions we can take to solve them. 

When we look at climate change, we see the scale of the task ahead. At Better Cotton, we are drawing up our own climate change strategy to help farmers deal with these painful effects. Importantly, the strategy will also address the cotton sector’s contribution to climate change, which The Carbon Trust estimates at 220 million tonnes of CO2 emissions per year. The good news is that the technologies and practices to address these issues are already there — we only need to put them in place.


Cotton and climate change – an illustration from India

Photo Credit: BCI/Florian Lang Location: Surendranagar, Gujarat, India. 2018. Description: BCI Lead Farmer Vinodbhai Patel (48) in his field. While many farmers are burning the weed stubble, which is left on the field, Vinoodbhai is leaving the remaining stalks. The stalks will later get ploughed into the earth to increase the biomass in the soil.

At Better Cotton, we’ve witnessed the disruption that climate change brings first-hand. In Gujarat, India, Better Cotton Farmer Vinodbhai Patel struggled for years with low, irregular rainfall, poor soil quality and pest infestations on his cotton farm in the village of Haripar. But without access to knowledge, resources or capital, he, along with many other smallholder farmers in his region, relied partially on government subsidies for conventional fertilisers, as well as credit from local shopkeepers to buy traditional agro-chemical products. Over time, these products only degraded the soil further, making it harder to grow healthy plants.

Vinodbhai now uses exclusively biological fertilisers and pesticides to produce cotton on his six-hectare farm — and he is encouraging his peers to do the same. By managing insect-pests using ingredients sourced from nature — at no cost to him — and planting his cotton plants more densely, by 2018, he had reduced his pesticide costs by 80% compared to the 2015-2016 growing season, while increasing his overall production by over 100% and his profit by 200%.  

The potential for change becomes even greater when we factor women into the equation. There’s mounting evidence that shows the relationship between gender equality and climate change adaptation. In other words, we are seeing that when women’s voices are elevated, they make decisions that benefit everyone, including driving the adoption of more sustainable practices.

Gender Equality – an illustration from Pakistan

Photo Credit: BCI/Khaula Jamil. Location: Vehari District, Punjab, Pakistan, 2018. Description: Almas Parveen, BCI Farmer and Field Facilitator, delivering a BCI training session to BCI Farmers and Farm-workers in the same Learning Group (LG). Almas is discussing how to select the correct cotton seed.

Almas Parveen, a cotton farmer in the Vehari district of Punjab, Pakistan is familiar with these struggles. In her corner of rural Pakistan, entrenched gender roles mean women often have little opportunity to influence farming practices or business decisions, and female cotton workers are often restricted to low paid, manual tasks, with less job security than men.

Almas, however, was always determined to overcome these norms. Since 2009, she’s been running her family’s nine-hectare cotton farm herself. While that alone was remarkable, her motivation didn’t stop there. With support from our Implementing Partner in Pakistan, Almas became a Better Cotton Field Facilitator to enable other farmers — both men and women — to learn and benefit from sustainable farming techniques. At first, Almas’ faced opposition from members of her community, but in time, the farmers’ perceptions changed as her technical knowledge and sound advice resulted in tangible benefits on their farms. In 2018, Almas increased her yields by 18% and her profits by 23% compared to the previous year. She also achieved a 35% reduction in pesticide use. In the 2017-18 season, the average Better Cotton Farmer in Pakistan increased their yields by 15%, and reduced their pesticide use by 17%, in comparison to non-Better Cotton Farmers.


The issues of climate change and gender equality serve as powerful lenses with which to view the current state of the cotton sector. They show us that our vision of a sustainable world, where cotton farmers and workers know how to cope — with threats to the environment, low productivity and even limiting societal norms — is within reach. They also show us that a new generation of cotton farming communities will be able to make a decent living, have a strong voice in the supply chain and meet growing consumer demand for more sustainable cotton. 

The bottom line is that transforming the cotton sector is not the work of one organisation alone. So, on this World Cotton Day, as we all take this time to listen and learn from each other, reflecting on the importance and role of cotton around the world, I’d like to encourage us to band together and leverage our resources and networks.

Together, we can deepen our impact and catalyse systemic change. Together, we can make the transformation to a sustainable cotton sector — and world — a reality.

Alan McClay

CEO, Better Cotton

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