myBetterCotton
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Audience: Members

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Audience: Members

‘Transparency Is Not Optional Anymore’

‘Transparency Is Not Optional Anymore’

Rogerio Simoes on August 13, 2025

Alexander Ellebrecht at the Better Cotton Conference 2025 Day One: Networking Dinner Photo credit: Better Cotton/Evronas. Location: İzmir, Türkiye, 2025.

Alexander Ellebrecht, Account Executive at Source Intelligence

Source Intelligence was Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

At Source Intelligence, we help companies strengthen supply chain visibility and compliance through two complementary platforms. C Map enables organizations to meet complex regulatory requirements by leveraging bill of materials (BOM) data across multiple tiers of their supply chain. ChainPoint serves standards and scheme holders, supporting first-mile traceability and capturing critical data that is often difficult to obtain. We are now integrating these platforms. This will deliver deeper transparency and greater value, not only for standards organizations, members, and stakeholders, but also for shareholders. Because today, transparency is not optional anymore.

Better Cotton’s Phased Approach

Better Cotton has taken a thoughtful, step-by-step approach to building traceability using ChainPoint. They started with ginner-to-spinner traceability, then gradually extended the scope and introduced more detailed claim types. Several years ago, the system was based largely on a mass balance approach—a method that allows Better Cotton Claim Units (BCCUs) to be traded through the supply chain while maintaining an associated sustainability claim, even if the cotton is mixed with conventional sources. In recent years, the demand for visibility has grown. More companies now want to know with certainty: “Is this 100% Better Cotton that we are buying?”

This shift has led to the adoption of segregated models, which keep Better Cotton physically separate from conventional cotton throughout the chain. These models provide higher transparency and stronger claims. It’s a journey Better Cotton is still on—and one we are proud to support.

Impact and Transparency where it matters

The cotton industry is aware of its impact. We hear many farmer stories, of farmers who could improve their production with training and support from Better Cotton. Topics like irrigation, regenerative agriculture, are addressed, and it’s good to discuss this with the sector at the Better Cotton conference. These discussions help retailers and companies, at the end of the supply chain, understand the problems on the ground, while also creating opportunities for more collaboration.

With the existence of social media, companies are becoming increasingly responsible and accountable for their supply chain activities. We also see some government regulations and compliance topics, so there is really a driver for transparency. Transparency will not go away. It will stay on the agenda.

One principle I particularly appreciate is controlled transparency. This means not every piece of information is available to everyone, but rather that access is purposeful and relevant. This approach fosters trust, encourages openness, and enables more efficient collaboration.

Proud of Progress, Committed to More

We should be proud of how far we’ve come, but we must also keep asking: What can we do better? By applying proven quality management practices, we can work more efficiently, accelerate progress, and deliver lasting improvements. We’re also seeing strong growth in the collection and management of reliable data. Automation is making documentation less of a burden and more of an opportunity—helping people focus on insight and action rather than paperwork. 

The Better Cotton Conference matters because it’s ultimately about people. Progress in supply chains depends on collaboration, and while we have many digital tools—Zoom, Teams, and others—that make connecting easier, nothing replaces the depth of understanding that comes from meeting in person.

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Empowering Better Cotton’s Chain of Custody: How Control Union Enables Trust and Growth

Rogerio Simoes on July 24, 2025

By Lonneke de Kort, Business Unit Manager, Textiles, Recycling & Alternative Materials at Control Union

Control Union was Premium Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

In today’s textile sector, responsible sourcing is no longer a niche concept – it’s a growing expectation. As global brands, manufacturers, and suppliers commit to sustainability goals, the ability to trace raw materials back to verified sources has become essential. For Better Cotton, this means not only promoting sustainable practices at farm level, but also ensuring that cotton can be credibly traced throughout the supply chain.

Control Union plays a significant role in the Better Cotton system as an independent third-party certification body. We share Better Cotton’s vision for a more sustainable global cotton sector – one where integrity, transparency, and measurable impact are at the core.

With decades of experience in sustainability assurance, we operate in key production regions including Türkiye, India, Pakistan, Brazil, and parts of Africa, offering consistent, high-quality auditing services through local experts in local languages. This global presence enables brands and supply chain actors to benefit from working with one certification body across multiple geographies—combining consistent global standards with regional insight and responsiveness.

As one of the world’s leading certification bodies, we play a critical role in strengthening the Better Cotton Chain of Custody (CoC) system and ensuring that its core principles are upheld across diverse and dynamic supply chains.

The Better Cotton CoC framework is designed to track the journey of Better Cotton through each stage of the supply chain – from farm to finished product. It allows businesses to demonstrate that their sourcing decisions contribute to more responsible cotton production practices. As an independent assurance provider, our task is to verify that this system functions reliably and that participating sites meet the requirements defined by the Better Cotton CoC Standard.

Moreover, Control Union offers certification services across other widely recognized textile standards, such as Better Cotton, Regenagri, GOTS, GRS, RCS, and OCS, creating a one-stop-shop for brands and suppliers committed to sustainability. This integrated service offering not only streamlines certification processes but also reinforces traceability and accountability across different material streams.

Driving Continuous Improvement Through Independent Assurance

Our work goes beyond confirming adherence to documented requirements – it helps build confidence in the entire system. Third-party audits offer objective validation of sustainability claims, playing an essential role as the Better Cotton CoC system evolves, particularly with the introduction of Physical Chain of Custody models. As traceability becomes increasingly important, independent assurance supports the credibility and reliability that supply chain actors and end consumers seek.

We have observed that over time, the level of awareness and engagement within the sector is growing. More and more organisations are beginning to view responsible sourcing not just as a compliance necessity, but as a long-term strategic approach. This shift reflects a deepening understanding of Better Cotton’s goals and the value of participating in a transparent, verifiable system.

Control Union’s Role in the Sector

With a robust global infrastructure and a strong local presence, Control Union is well-positioned at the intersection of agricultural production and textile manufacturing. In Türkiye – a major player in both cotton cultivation and textile exports – our teams carry out Chain of Custody audits across a wide range of operators, ensuring alignment with the Better Cotton CoC Standard while respecting regional dynamics.

Our impartiality is a cornerstone of our work. As a third-party certification body, we do not provide consulting or guidance for compliance. Instead, we focus solely on verifying whether facilities meet the required standards through objective and consistent evaluation. This separation between verification and consultancy is vital to maintaining the integrity and credibility of the assurance process.

Its Importance During the Farm Inspection Stage

The role of Control Union is particularly critical during the farm inspection stage of the Better Cotton system. Through on-site inspections and field audits, Control Union verifies that the cotton farms comply with Better Cotton’s production principles, environmental standards, and social criteria.

This ensures that the raw cotton entering the supply chain genuinely originates from farms practicing sustainable and responsible agriculture.

These farm-level controls safeguard the integrity of the entire program by preventing non-compliant or fraudulent practices from entering the certified supply chain. As such, they form the foundation for the credibility and transparency of the Better Cotton label all the way to the end consumer. This guarantees that products labeled as “Better Cotton” are genuinely produced from cotton within the certified system.

Looking Ahead

As Better Cotton continues to expand its global reach and strengthen its Chain of Custody (CoC) system, Control Union remains unwavering in its commitment to delivering credible, rigorous, and independent verification services that embody the highest standards of professionalism and integrity.

We take great pride in contributing to a system that upholds traceability, accountability, and a culture of continuous improvement across the cotton supply chain.

In alignment with Better Cotton’s requirements, certain retailer and brand members – depending on their sourcing volumes – are obliged to verify their annual Better Cotton procurement through an independent third-party audit.

At Control Union, we see our role as going beyond mere compliance checks; we act as guardians of trust, helping to secure the credibility of sustainable sourcing commitments and reinforcing the transparency that consumers and stakeholders increasingly demand.

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‘The Market for Sustainability and Sustainable Certification Is Rapidly Changing’

Rogerio Simoes on July 18, 2025

Ali Ertuğrul, from USB Certification, at the Better Cotton Conference in İzmir (Credit: Better Cotton Initiative)

By Ali Ertuğrul, Technical and Quality Manager at USB Certification

USB Certification was Headline Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

I’m an environmental engineer, so sustainability is at my heart. As the technical and quality manager for textile and recycling certification departments at USB Certification, I make sure the programme requirements, including those with Better Cotton, are implemented correctly.

This year, we started working in Pakistan with farm-level certification for Better Cotton, something which has been pretty exciting for us. Even though we had done farm certification before, in other countries, this is quite special–and we believe that sustainable production practices will flourish there.

The working models, especially in supply chains, are quite different from country to country. You can have bigger production areas in certain countries, like Bangladesh, or you can have a network of suppliers and subcontractors working together, as in Turkey. So, while we are doing certification, we are also guiding them towards achieving their goals in traceability, to ensure their compliance against the requirements.

Data and collective work

The biggest risk in the sustainability sector right now is greenwashing. There’s nowhere to go if we cannot back up our claims with data, with actual, factual, and verified data. But we also have to propagate that data throughout the supply chain.

In order to be able to do that, you need a technological infrastructure to ensure traceability from the extraction of the raw material–or production of the raw material–all the way to the labels, on the consumer facing product itself.

You cannot do it without data, you cannot do it without assurance, and you definitely cannot do it without in a technological infrastructure.

Different stakeholders need to work together to reach sustainability goals. First of all, we need programme ownership, assurance provider, and certification. We are part of a triangle which are interacting with the other two areas.

Programme owners set the requirements, the criteria, for the compliance of certified entities. They also assign assurance providers, so they can actually verify the system of a certification body, not only monitoring the outcome of the work that the certification bodies are doing. They also make sure the certification bodies have a mature, competent system capable of assessing the requirements of the standard–in the audit and the certification process.

Eyes on the ground

There is another responsibility: we are the eyes on the ground. If we see any deviations, if there’s any ground reality that is deviating from the standard requirements, it’s our responsibility to have that communicated to the programme owners. It is part of the monitoring, evaluationand learning cycle.

As a programme owner, Better Cotton is heavily involved with the implementation of the standard itself, through their implementation partners all over the world. That means, it also gives the standard a localised context. In that sense, it was actually good to witness such a nuanced approach to standard requirements.

With the new certification paradigm that has come up, the collaboration between the program owner and the certification body, like USB Certification, will be tighter in the coming years, thanks to the level of assurance. The level of data collaboration will increase.

Hearing from farmers

At this year’s Better Cotton Conference, the sessions brought some provocative questions into the spotlight, which I quite enjoyed. Also, this year’s conference’s motto was ‘It Starts with Farmers’, and it is always good to hear the opinions of farmers.

Another thing I enjoyed was the networking. The participants were not passively listening to the sessions, they were engaging in conversations with different kinds of stakeholders at the same time. I would say the conference has moved the mission forward.

This is an important event, as it is a hub and a ground, a chance to bring all different stakeholders into the same place. Also, a chance to reiterate what I said before, that this is a dialogue, this is a conversation. It’s also an ever-changing landscape, the market for sustainability and sustainable certification is rapidly changing. So, without engaging in meaningful conversations, we cannot do it.

This is one of the missions of Better Cotton as well, and one of the missions of this year’s conference.

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Better Cotton Conference 2025: Only Two Months Until Our Annual Gathering

Rogerio Simoes on April 17, 2025

As we write these lines, our live countdown says 61 days, 16 hours, and 29 minutes… This means we are just two months from the Better Cotton Conference 2025, which takes place in the city of İzmir, Türkiye, on 18-19 June. We look forward to welcoming retailers, farmers, and other representatives of the cotton industry to this year’s event and wanted to take this opportunity to look at the busy agenda that will fill the two days of presentations and discussions – whilst we put the finishing touches to what promises to be one of the most important conferences we have held so far. 

From supporting farmers and their communities to exploring how data can best help us shape the future of sustainable cotton, the 2025 Conference will come at a pivotal moment for Better Cotton and our community. With the recent implementation of our traceability programme and the launch of our certification system in early 2025, we have taken decisive steps towards greater efficiency, better engagement and improved accountability. We are now ready to take a leap towards an even more impactful Better Cotton. 

Register now

Two transformative days 

Our agenda reflects both our new approaches to more sustainable cotton and our solid and historical commitments. For all participants, it will represent a unique opportunity to connect with our work and to their peers’ experiences at this eventful time in the history of Better Cotton and the cotton sector as a whole. Below you can find a quick summary of the highlights of the conference, with much more yet to be announced. 

Day One – Morning 

Equality – There can be no path towards proper sustainability in the cotton sector without significant efforts for more equality. From the workers’ basic rights to supporting women wherever they face discrimination and restrictions, Better Cotton has intensified its efforts and searched for solutions, even in the most challenging of environments. Our plenary session will discuss livelihoods in the broader sense, but with specific targets in mind and a clear mission: to transform the lives of those working to produce our cotton. Other sessions will explore the current challenges we face as we seek to reach gender equality and secure decent work at the farm level and other stages of the supply chain.

Day One – Afternoon

Nature – If the environment is not sustainable, nothing else on our planet will be. This is a conviction that drives us in every single project and action we take in the more than 20 countries where Better Cotton operates. After lunch on our first day of debates, we will dive deeply into the most recent concerns, difficulties, victories, and future paths we need to take in order to continue to improve how cotton production interacts with the environment. We all know that the use of water must be balanced, that cotton farming must not provoke or benefit from deforestation, and that chemicals must be replaced by much less harmful or harmless pesticides. At the 2025 Conference, we will first discuss how the efforts to protect the environment can be paid for, and then explore the importance of biodiversity, discuss the potentially transformational impact of regenerative agriculture, and finally debate what we all wished we didn’t have to: how to adapt to and mitigate the already felt effects of climate change. 

SCENES FROM THE BETTER COTTON CONFERENCE 2024, ISTANBUL

Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.
Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.
Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.
Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.
Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.

Day Two – Morning 

Data for Impact – Who is afraid of technology? And who is not? Even if some of us are anxious about the change that new and emerging technologies can bring, now is the best time to be positive and embrace all the new possibilities that have been offered to our sector by data and digitalisation. The morning of the second day of our conference will explore everything that digital technology and the data it provides can do to help improving sustainability in the cotton industry, from identifying possible issues, so they can be solved, to highlighting achievements. This will also provide us with the opportunity to understand how digital capabilities will ensure the success of our Traceability programme. After these discussions, we are confident that everyone in the room should be convinced that, when used well, technology can be one of our best friends. 

Day Two – Afternoon 

It is all about the future – At Better Cotton we are always looking ahead, finding new ways of improving our actions around the world towards more sustainable cotton. The final sessions of our 2025 Conference will explore the new paths to be taken as part of our mission: certification, engagement that involves different commodities, and regenerative agriculture are all part of our next priorities, and in İzmir we will be able to share all of that with you and receive your invaluable contributions to make our future plans a reality.

The next two months will fly by, so get ready! We look forward to welcoming you at Better Cotton Conference 2025.

Register now

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Better Cotton Continues Expansion in Africa with Benin Programme Launch

Julia Thordsson on October 8, 2024

Photo Credit: Better Cotton. Better Cotton COO, Lena Staafgard, sat alongside Maurel Adonon, representing the Permanent Secretary of the AIC, Luc Abadassi.

Better Cotton has launched a new programme in Benin to support the production of more sustainable cotton in West Africa.

The programme will aim to engage more than 200,000 smallholder cotton farmers in order to embed sustainable farming practices, improve livelihoods and help them adapt to the effects of climate change.

As Better Cotton’s presence across Africa continues to grow, so too does the movement towards more sustainable cotton production. There is incredible appetite for change on the continent and we’ll work with partners new and old to leverage that.

Lena Staafgard, Chief Operating Officer at Better Cotton

The Interprofessional Cotton Association of Benin (AIC) will serve as a Strategic Partner for the Better Cotton Programme. The AIC manages both farming and cotton ginning bodies and more broadly facilitates relations with the sector’s stakeholders across Benin.

As Strategic Partner, the AIC will lead the establishment and implementation of an impactful Better Cotton Programme and help drive engagement with the country’s farming communities and other stakeholders.

The start of a Better Cotton Programme in Benin is a matter of national initiative supported by the entire cotton sector and managed by the Interprofessional Cotton Association. The implementation of this programme will help our valiant producers strengthen their resilience by introducing more sustainable production practices.

Eustache Kotingan, President at the AIC

The agreement was formalised at a multistakeholder meeting in Cotonou, Benin, on 8 October where both organisations met to discuss the opportunities and challenges in cotton farming and agriculture more broadly.

Benin is Africa’s second largest cotton producing country after Mali. In the 2022/23 season, it produced more than 580,000 metric tonnes (MT) of cotton, according to government figures.

Better Cotton operates programmes across Africa in Mozambique, Egypt, Mali and Côte d’Ivoire.

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COP28: Better Cotton’s Conference Takeaways

Joe Morphet on December 18, 2023

Better Cotton’s Public Affairs Manager, Lisa Ventura speaking at an ISO event at COP 28. Photo Credit: Lisa Ventura.

In late November, ahead of her trip to Dubai to represent Better Cotton at the 28th session of the UN Climate Change Conference of Parties (COP28), we spoke to Public Affairs Manager Lisa Ventura about our plans and objectives at the climate conference.

Now that COP28 has drawn to a close, we caught up again with Lisa to hear about her experience at the conference, the progress made, and her key takeaways.

What are your reflections on COP28?  

Lisa Ventura

For the first time, agriculture was a major focus at this year’s summit, with a full thematic day on 10 December. Given the contribution of agriculture to global emissions, this was a big step forward to finding solutions to climate change in a meaningful way.  

Governments called for the implementation of multi-sectoral solutions on climate and agriculture, such as land use management, sustainable agriculture, resilient food systems, nature-based solutions and ecosystem-based approaches. Most importantly, they recognised that these innovative and sustainable agricultural practices create economic, social and environmental benefits, improved resilience and well-being in particular.  

However, it is important to remain attentive to the focus given to food systems when COP and other climate discussions address agricultural topics. The active participation of organisations like Better Cotton is key to ensuring a balanced and integrated approach that takes into consideration all crops.  

After a lot of back and forth, there is finally an agreement to transition ‘away from fossil fuels in energy systems, in a just, orderly and equitable manner’ to avert the worst effects of climate change. This transition from fossil fuels will impact every supply chain. 

I’d also like to emphasise just how important COP has become for the sustainability ecosystem. All actors who wish to play their role in the future of our economic, social and environmental frameworks were present, and the Conference is driving the international agenda as a whole.  

How will the UN climate negotiations at COP28 affect cotton farming and farmers around the world? 

Farming communities around the world are already facing adverse impacts of climate change. Following droughts, crop yields are expected to fall significantly, resulting in diminished crop yields and overall livelihoods, and the recent floods in Pakistan and crop pests in India are just two of the recent examples of the issues impacting cotton farming.  

Nevertheless, we must also bear in mind that cotton farming produces greenhouse gas emissions and that negotiations at COP are spearheading changes in agricultural systems towards more resilient and sustainable practices.   

At COP28, delegates agreed to operationalise the Loss and Damage Fund, established last year at COP27, which aims to support especially vulnerable countries dealing with the effects of climate change. The decision taken in Dubai means that countries can start to pledge resources to it. This is a great starting point for the international community to find concrete means to support the livelihoods of many people, including farmers. 

How did Better Cotton contribute to COP28, and what will you take forward from the conference? 

Firstly, I feel a sense of pride that Better Cotton has been admitted to the United Nations Framework Convention on Climate Change (UNFCCC) as an observer organisation. This means we can attend all future sessions of COP, take part in the negotiation processes and play an important role in the global efforts to combat climate change. It also reflects Better Cotton’s role in promoting sustainable development within the international community. 

Climate change can only be addressed if is it addressed holistically. To that end, we shared our climate change approach across various sessions and throughout our engagement, as it is key for cotton farming to be seen as part of the solution. For example, we hosted a side-event on how to drive the adoption of climate-smart practices in global value chains.

From the speakers of this session to farmers I met at the conference (kudos to our colleagues at Fairtrade for facilitating the participation of a delegation of farmers), climate finance was brought up time and again as the biggest gap to scale those existing tools. Greater access to resources is the only way to truly enable climate resilience and enhance smallholder livelihoods while enabling a transition to farming systems that produce sustainable crops. 

We have demonstrated our commitment to inclusive collaboration and transparency by signing the United Nations’ International Trade Centre’s (ITC) ambitious ‘Uniting Sustainable Actions’ initiative, which champions the work of small- and medium-sized enterprises (SMEs) in global supply chains.

Carbon markets were also at the heart of many discussions, but government representatives did not reach an agreement on carbon trading rules (Article 6 of the Paris Agreement). As Better Cotton is developing its own GHG accounting system, it was important for us to understand how international carbon market mechanisms are being developed. 

Finally, considering the significant percentage of emissions emitted by the fashion industry, I was surprised not to see more stakeholders representing this industry. There were, of course, some discussions about decarbonisation of the supply chains, but it remained on the sidelines. Greater focus on this sector is needed at COP to turn ambitious commitments from retailers and brands into legislation and measurable progress. 

Going forward, we already have many ideas on how to contribute to future COPs, and are already discussing new partnerships to mobilise stakeholders in the cotton industry during these important events.  

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Celebrating World Cotton Day 2023

Joe Morphet on October 4, 2023

Today we celebrate World Cotton Day 2023, an annual commemoration of one of the world’s most renewable resources and a commodity that supports approximately 100 million families.  

At Better Cotton, we’re working every day to support and strengthen cotton growing communities so they can keep growing the crop they rely on. As the world’s largest cotton sustainability initiative, our strategic aims are to embed sustainable farming practices and policies; enhance well-being and economic development; and drive global demand for sustainable cotton. We believe in the power of sustainable cotton to transform livelihoods and the environment.  

World Cotton Day was adopted by the United Nations General Assembly in 2021. The annual date is 7 October, but this year is being celebrated on 4 October with a World Cotton Day 2023 event hosted by the United Nations Industrial Development Organization (UNIDO) and the Food and Agriculture Organization of the United Nations (FAO) in Vienna, Austria.  

This year’s theme is “Making cotton fair and sustainable for all, from farm to fashion.”  

We’re proud to have our own Jacky Broomhead, Senior Traceability Manager, presenting at WCD 2023. She’s discussing ‘Traceability as an innovation for the cotton sector’ – a topic we’ve been focusing on as we prepare to launch our Traceability Solution next month and continue to explore how we can create more opportunity for farmers and the rest of the sector. 

We’ve also this week had CEO Alan McClay speak at The Economist’s Sustainability Week in London, participating in a panel called ‘Word on the High Street – Making Fashion and Cosmetics Sustainable.’  

This is a movement and not a moment, and we hope everyone – brands and retailers, manufacturers, producers and consumers – will join us and be part of something better. 

Image courtesy of the World Trade Organization.
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