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Better Cotton’s Chain of Custody models are changing to enable traceability, and we want your input

Photo Credit: Better Cotton/Demarcus Bowser Location: Burlison, Tennessee, USA. 2019. Description: Cotton bales being transported from Brad Williams’ farm. Brad Williams participates in Better Cotton as Kelley Enterprises, which includes the farm operation, the Burlison Gin Company and Kelcot Warehouse.

The biggest change to Better Cotton’s Chain of Custody model in over a decade is coming, and we want you to help us shape it.

In late 2022, a new Chain of Custody (CoC) Standard—previously called the “CoC Guidelines”—will make important changes to the requirements that apply to all registered organisations operating in the Better Cotton supply chain.

In consultation with key stakeholders, Better Cotton periodically reviews and revises its CoC requirements to ensure its ongoing relevance, ability to connect demand with supply of Better Cotton, and support and incentivise farmers to adopt more sustainable practices.

The public consultation on the new CoC Standard is now live and is expected to conclude on 25 November 2022.

The proposed new standard is based on the final recommendations made by Chain of Custody Task Force that has worked to examine and recommend changes to version 1.4 of the CoC Guidelines in order to provide opportunities to physically trace Better Cotton. The Task Force includes Better Cotton’s member representatives from across the supply chain, including retailers and brands, ginners, spinners and traders.

Among other proposed changes, the draft introduces three new traceability models (in addition to Mass Balance): Segregation (Single Country), Segregation (Multi-Country) and Controlled Blending. Management system requirements have been harmonised, making it possible for suppliers to operate multiple CoC models at the same site.

This is your opportunity to shape improvements to the CoC, and ensure it is practical and achievable. Better Cotton needs to understand how ready supply chains are for this change, what support is needed, and whether the CoC Standard is feasible for suppliers.

For more information

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New study on Better Cotton’s impact in India shows improved profitability and positive environmental impact 

A brand-new study into the impact of the Better Cotton programme in India, conducted by Wageningen University and Research between 2019 and 2022, has found significant benefits for Better Cotton farmers in the region. The study, ‘Towards more sustainable cotton farming in India’, explores how cotton farmers who implemented Better Cotton recommended agricultural practices achieved improvements in profitability, reduced synthetic input use, and overall sustainability in farming.

The study examined farmers in the Indian regions of Maharashtra (Nagpur) and Telangana (Adilabad), and compared the results with farmers in the same areas who did not follow Better Cotton guidance. Better Cotton works with Programme Partners at farm level to enable farmers to adopt more sustainable practices, for example, better managing pesticides and fertilisers. 

The study found that Better Cotton Farmers were able to reduce costs, improve overall profitability, and safeguard the environment more effectively, compared with non-Better Cotton Farmers.

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Summary: Towards sustainable cotton farming: India Impact Study – Wageningen University & Research

Summary: Towards sustainable cotton farming: India Impact Study – Wageningen University & Research
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Towards sustainable cotton farming: India Impact Study – Wageningen University & Research

Towards sustainable cotton farming: India Impact Study – Wageningen University & Research
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Reducing pesticides and improving environmental impact 

Overall, Better Cotton Farmers decreased their costs for synthetic insecticide by almost 75%, a notable decrease compared to non-Better Cotton Farmers. On average, Better Cotton Farmers in Adilabad and Nagpur saved US$44 per farmer during the season on synthetic insecticides and herbicides expenses during the season, significantly reducing their costs and their environmental impact.  

Increasing overall profitability 

Better Cotton Farmers in Nagpur received around US$0.135/kg more for their cotton than non-Better Cotton Farmers, the equivalent of a 13% price increase. Overall, Better Cotton contributed to an increase in farmers’ seasonal profitability of US$82 per acre, equivalent to about US$500 income for an average cotton farmer in Nagpur.  

Better Cotton strives to ensure that cotton production is more sustainable. It’s important that farmers see improvements to their livelihoods, which will incentivise more farmers to adopt climate resilient agricultural practices. Studies like these show us that sustainability pays off, not just for reducing environmental impact, but also in overall profitability for farmers. We can take the learnings from this study and apply it in other cotton-growing regions.”

For the baseline, the researchers surveyed 1,360 farmers. The majority of farmers involved were middle-aged, literate smallholders, who use most of their land for agriculture, with around 80% used for cotton farming.  

Wageningen University in the Netherlands is a globally important centre for life sciences and agricultural research. Through this impact report, Better Cotton seeks to analyse the effectiveness of its programmes. The survey demonstrates the clear added value for profitability and environmental protections in the development of a more sustainable cotton sector. 

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What the Conclusion of the Delta Project Means for Better Cotton: Q&A with Eliane Augareils

In the push to transform the way cotton and other crops are grown around the world, there remains a big roadblock: the lack of a common language for what sustainability means and how to report and measure progress. This was the impetus for the Delta Project, an initiative to bring leading sustainability standard organisations together to build a common framework for measuring and reporting on sustainability performance in the agricultural commodity sector, starting with cotton and coffee. The project was made possible by a grant from the ISEAL Innovations Fund, which is supported by the Swiss State Secretariat for Economic Affairs SECO and spearheaded by Better Cotton and the Global Coffee Platform (GCP).

Over the past three years, Delta Project partners — Better Cotton, GCP, the International Cotton Advisory Committee (ICAC) Expert Panel on Social, Environmental and Economic Performance (SEEP) of Cotton Production, the International Coffee Organisation (ICO) and the Cotton 2040 working group on impact metrics alignment* — developed, field-tested and published a set of 15 cross-commodity environmental, social and economic indicators to measure sustainability at the farm-level. A Memorandum of Understanding (MOU) was signed with the Cotton 2040 working group members to gradually incorporate relevant metrics and indicators into their monitoring and evaluation (M&E) systems.

The Delta indicators align with and allow users to report progress against the United Nations’ Sustainable Development Goals (SDGs), and the tools and methodologies are broad enough to be used by other agricultural sectors, as well.

To learn more about the project and what it means for Better Cotton Partners and Members, we spoke to Eliane Augareils, Senior Monitoring and Evaluation Manager at Better Cotton.


Why is it important to create a shared language for sustainability standards to communicate and report on sustainability?

Eliane Augareils, Senior Monitoring and Evaluation Manager at Better Cotton.

EA: Every standard has different ways of defining and measuring sustainability. In the cotton sector, for example, even when we are assessing the same thing, like water savings, we all have very different ways of measuring and reporting on it. That makes it challenging for a cotton stakeholder to understand the added value of sustainable cotton, whether that’s Better Cotton, organic, Fairtrade, etc. It is also impossible to aggregate the progress made by multiple standards. Now, if we implement what we committed to through the Delta Project, we can analyse the sustainable cotton sector’s progress as a whole.

What is the significance and value of the MOU signed by the Cotton 2040 working group?

EA: The MOU is an important result of the collaboration between all the cotton standards and organisations in the working group. It’s a commitment from these standards to integrate all the relevant Delta indicators into their respective M&E systems. It’s very important because it shows a strong willingness by the cotton sector to establish a common definition of sustainable cotton and a common way to measure progress. It also represents an increased spirit of collaboration between standards to act collectively towards our shared goals.    

How were the indicators developed?

EA: We carried out a thorough consultation process for a year, reaching out to over 120 people representing 54 organisations from the agricultural private and public sectors. We first identified the sustainability impact priorities for the cotton and coffee sectors, and the stakeholders formulated nine shared goals across the three dimensions of sustainability — economic, social and environmental — all linked to the SDGs.  

We then looked at over 200 indicators used by several commodity platforms and initiatives to measure progress towards these sustainability goals, in particular the Coffee Data Standard developed earlier by GCP, and the Guidance Framework on Measuring Sustainability in Cotton Farming Systems published by the ICAC-SEEP panel. Considering the interdependencies between the three sustainability dimensions, we recognised that the set of Delta indicators would need to be seen and adopted as a whole. This meant we needed to get to a much smaller set. We eventually selected 15 indicators, based on their global relevance, usefulness and feasibility in monitoring progress towards sustainable agricultural commodities. We then worked with experts to identify the best existing methodologies and tools, or develop new ones, to collect and analyse the data points needed for each indicator.

How were the indicators tested?

EA: Many of the organisations involved in the project ran pilots to test the draft indicators on real farms. These pilots provided critical feedback on the draft indicators, especially on the methodologies we developed to calculate them. Some indicators were very straightforward, for instance calculating yields or profitability, which is something we all do already. But other indicators like soil health, water and greenhouse gas (GHG) emissions were completely new for most of us. The pilots helped us understand the feasibility of implementation, and then we adapted the methodologies accordingly. For the water indicator, we refined it to make it more adaptable to different contexts, such as smallholder settings and different climates. In areas where monsoons are common, for example, the amount of water must be calculated differently. Without the pilots, we would only have a theoretical framework, and now it’s based on practice. Additionally, based on the lessons learnt from the pilots, we added limitations for each indicator, which allows us to be very transparent on the implementation and data collection challenges. For some indicators, like GHG emissions, that require a lot of data points, we also tried to identify which data points are the most important to get representative results.

How will the Delta Framework be integrated into existing M&E systems of the participating sustainability standards?

EA: So far, some of the standards — including Better Cotton, Fairtrade, Textile Exchange, the Organic Cotton Accelerator and Cotton Connect — have piloted several of the indicators, but they haven’t all been implemented in their M&E frameworks yet. The learnings of those pilots can be seen here.

Has Better Cotton already incorporated the Delta Framework indicators into the Better Cotton M&E system?

EA: Delta indicators 1, 2, 3a, 5, 8 and 9 are already included in our M&E system and indicators 12 and 13 are included in our assurance system. We are planning to gradually integrate the others into our revised M&E system.

How will the Delta Framework benefit Better Cotton Members and Partners?

EA: It will provide our members and partners with more robust and relevant information they can use to report their contribution to more sustainable cotton production. Instead of our previous eight results indicators, we will measure our progress on the 15 from the Delta Framework, plus a few others linked to our Principles & Criteria. This will enable Better Cotton Members and Partners to better track progress made towards the Better Cotton expected outcomes and impact.

The changes in how we report on GHG emissions and water will be of particular interest. We will systematize the calculation of GHG emissions and hopefully be able to give an approximate carbon footprint for Better Cotton cultivation in each of the countries where we are active. The indicators will also help us better assess the water footprint of cultivating Better Cotton. Until now, we only quantified the volume of water used by Better Cotton Farmers compared to non-Better Cotton Farmers, but in the near future, we will also calculate irrigation efficiency and water productivity. This will show how much cotton is produced per unit of water used and how much water is actually benefitting a farmer’s crop. In addition, we are now shifting our M&E system towards longitudinal analysis, in which we will analyse the same group of Better Cotton Farmers over multiple years, rather than comparing the performance of Better Cotton Farmers to the performance of non-Better Cotton Farmers each year. This will give us a better picture of our progress in the medium and long term.

What will these changes mean for Better Cotton farming communities?

EA: Standards often take a lot of time collecting participating farmers’ data, yet the farmers rarely see any results from this. One of our key goals for the Delta Project was to give farmers their data in a meaningful way. For example, a smallholder farmer doesn’t benefit much from knowing their carbon footprint, but they would benefit a lot from knowing the evolution of their soil organic content and of their pesticide and fertiliser use over the years and how that relates to the evolution of their yield and profitability. Even better if they know how that compares to their peers. The idea is to provide this information as soon as possible after the end of the harvest, so that farmers can use it to adequately prepare for the next season.

Will the Delta Framework demand more of farmers’ time for data collection?

EA: No, it shouldn’t, because one of the objectives of the pilot was to source more data from secondary sources like remote sensing devices, satellite images, or other data sources that can provide us with the same information with greater accuracy, all while minimizing time spent with the farmer.

How will we know if the indicators have been successful and supported progress towards the SDGs?

EA: Because the indicators are closely aligned with the SDG framework, we think the use of the Delta indicators will certainly help in tracking progress towards the SDGs. But in the end, the Delta Framework is only an M&E framework. It’s what the organisations do with this information and how they use it to guide farmers and partners in the field that will determine whether it helps them progress towards the actual goals.

Is data from different standards being stored in one place?

EA: At the moment, every organisation is in charge of keeping their data and consolidating it to report externally. At Better Cotton, we will use the data to create country ‘dashboards’ as well as dashboards for our Programme Partners so that they can see precisely what is going well and what is lagging.

Ideally, a neutral entity like ISEAL could create a centralized platform where data from all the (agriculture) standards could be stored, aggregated and analysed. We have developed comprehensive guidance in the Delta Framework Digitisation Package to support organisations in ensuring that the data is registered and stored in a way that would allow for aggregation in the future. However, the difficulty will be to convince the standards to share their data while complying with data privacy regulations.

What’s next for the Delta Framework and indicators?

EA: An indicators framework is a living thing. It is never ‘done’ and will need constant nurturing and evolution. But for now, the indicators, along with their corresponding methodologies, tools and guidance materials, are available on the Delta Framework website for anyone to use. Moving forward, we are looking for an organisation to take ownership of the Framework and regularly review the relevance of the indicators as well as the potential new tools and methodologies available to measure them.

What does this framework mean for the future of the cotton sector and for sustainable cotton production?

EA: A key point is the fact that different sustainable cotton actors will use a common language for sustainability and report in a harmonised way so that we can unify and strengthen our voice as a sector. The other benefit of this work is the increased collaboration among the main sustainable cotton actors. We consulted many organisations within the cotton sector, we piloted the indicators together, and we shared our learnings. I think that the outcome of the Delta Project so far is not only the framework itself, but also a stronger willingness to collaborate with each other — and that’s very important.


* The Cotton 2040 working group includes Better Cotton, Cotton Made in Africa, Cotton Connect, Fairtrade, myBMP, Organic Cotton Accelerator, Textile Exchange, Forum for the Future and the Laudes Foundation

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T-MAPP: Informing Targeted Action on Pesticide Poisoning

Acute, unintentional pesticide poisoning is widespread among farmers and farm workers, with smallholder cotton farmers in developing countries particularly affected. Yet the full extent of health effects remains poorly understood.

Here, Better Cotton Council Member and Pesticide Action Network (PAN) UK International Project Manager, Rajan Bhopal, explains how a ground-breaking app stands to capture the human impact of pesticide poisoning. Rajan presented T-MAPP at the Better Conference in June 2022 during a lively ‘disruptors’ session.

Rajan Bhopal speaking at the Better Cotton Conference in Malmö, Sweden, in June 2022

Why is the issue of pesticide poisoning largely invisible?

The term ‘pesticides’ covers a huge range of products containing varied chemistry, meaning the many signs and symptoms of poisoning can be difficult for clinicians to diagnose if they are not aware of the issue. In addition, many farmers suffer health impacts without seeking treatment, particularly in remote, rural areas, where communities lack access to affordable medical services. Too many cotton producers accept these effects as part of the job. And we know that where incidents are diagnosed by clinicians, they’re often not recorded systematically or shared with government ministries responsible for health and agriculture.

Existing health monitoring surveys can be challenging to conduct, analyse and report on. That’s why we’ve developed T-MAPP – a digital monitoring system that accelerates data collection and provides rapid analysis that turns data into accurate results on how pesticides are affecting farmers’ lives.

Tell us more about your new pesticide app

The T-MAPP app

Known as T-MAPP, our app makes data collection on pesticides poisoning more efficient, enabling field facilitators and others to collect comprehensive data on the products, practices and locations that are linked to high rates of serious pesticide poisoning. This includes detailed information farms and crops, use of protective equipment, particular pesticides and how they’re being applied, and health impacts within 24 hours of exposure. Once the data is collected and uploaded, T-MAPP allows survey managers to see analysed results in real-time via an online dashboard. Importantly, this knowledge can be harnessed to identify which pesticide products are causing poisoning and inform more targeted support.

What have you discovered so far?

Using T-MAPP, we have interviewed 2,779 cotton producers in India, Tanzania and Benin. Cotton farmers and workers are suffering widespread pesticide poisoning with significant impacts on wellbeing and livelihoods. On average, two in five had suffered pesticide poisoning in the past year. Severe symptoms of poisoning were common. Some 12% of farmers reporting severe effects that include, for example, seizures, loss of vision, or persistent vomiting.

What is being done with this information, or how could it be used?

It’s helping us understand the extent and severity of acute pesticide poisoning and find ways to tackle the issue. In some countries, regulators have used the app to monitor pesticides post-registration. In Trinidad, for example, certain pesticides could be banned for causing high rates of poisoning. Sustainability organisations are using the app to identify high risk practices and target their farmer capacity building efforts. In India, for example, the data has helped Better Cotton to focus an awareness campaign on the risks of pesticide mixtures. Elsewhere, similar surveys in Kurdistan led governments to taking action to prevent children’s exposure and involvement in pesticide spraying.

What is your message for brands and retailers?

Invest in understanding and addressing the health and environmental issues in the cotton sector, include misuse of pesticides, which are likely to be occurring in your supply chain. And by supporting high-quality capacity building programmes, you’ll be helping to protect farmers’ health, livelihoods and ability to cultivate cotton in the future.

Find out more

For more information on how Better Cotton addresses crop protection risks, visit our Pesticides and Crop Protection page.

For more information on T-MAPP, visit Pesticide Action Network (PAN) UK’s website.

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Is Regenerative Farming Just a Buzzword or a Blueprint For Restoring Soil Health?

Photo Credit: BCI/Florian Lang Location: Surendranagar, Gujarat, India. 2018. Description: An farm-worker is preparing a field with the help of a manual plough, which is drawn by bulls for cotton cultivation.

By Alan McClay, CEO, Better Cotton. This opinion piece was first published by Reuters Events on 9 March 2022.

Irreversible ecosystem collapse is looming. If nothing is done to stop it, farming systems face a potentially catastrophic future, with severe implications for society the world over. 

This isn’t hyperbole. It’s the verdict of hundreds of the world’s leading climate scientists, as recently expressed in the Intergovernmental Panel on Climate Change’s (IPCC) latest report. The writing is already on the wall. According to the United Nations Food and Agriculture Organization (FAO), over one third of the world’s soils are already degraded due to erosion, salinisation, compacting, acidification and chemical pollution. The result? An absence of the diversity of life that is integral to nourishing plants and crops. 

The core idea of regenerative agriculture is that farming can give back to, rather than take from, the soil and society.

As every farmer knows, healthy soil is the foundation of productive agriculture. Not only does it help cycle nutrients and filter water, it helps increase resilience to climate change by returning carbon to the ground. Cue the new buzzword on the block, “regenerative agriculture”. From one day to the next, the phrase seems to be everywhere, from the mouths of climate advocates to the speeches of leading politicians. Not since the “Green Revolution” of the 1950s has a farming-related buzzword gathered so much pace so quickly. As ever, critics have not been slow in coming forward. Their arguments follow conventional lines. Some say the term lacks rigour – “regenerative”, “organic”, “sustainable”, “carbon-smart”, all spawn from the same woolly basket. Others maintain that it’s an old idea rehashed in modern clothing. What were the earliest agriculturalists of the Fertile Crescent if not regenerative farmers? 

Such criticisms hide more than a little truth. The term regenerative agriculture can certainly mean different things to different people. And, yes, it does embrace concepts such as reduced tilling, crop rotation and cover crops that, in some cases, go back millennia. But to gripe about terminology is to miss the point. For one, the vagaries of definition are not nearly as great or problematic as some like to claim. The core idea of regenerative agriculture – namely, that farming can give back to, rather than take from, the soil and society – is hardly controversial. 

Fuzzy terminology can confuse consumers and, worse still, facilitate greenwashing.

Secondly, farming techniques vary enormously, meaning specific methodologies are always going to be hard to pin down. Practices pursued by farmers in west Africa, where the soil is notoriously infertile, for instance, will be different from those adopted in India, where pests and erratic weather are chief concerns.   

Thirdly, lack of complete consensus doesn’t necessarily lead to a complete lack of action. Take the U.N.’s Sustainable Development Goals; the specifics of each goal may not please everyone, but they please people enough to amass a huge amount of collective energy.    

In a similar vein, fresh terms can refresh our thinking. A decade ago, conversations about soil health and crop yields tended heavily towards the technical. A little less fertiliser here, a little more fallow time there. Today, with talk of regenerative agriculture increasingly widespread, extractivist agriculture itself is now on the table for debate. 

Of course, clear definitions are important. In their absence, misunderstandings can arise in practice that slow or even undermine the transition to more sustainable farming. Likewise, fuzzy terminology can confuse consumers and, worse still, facilitate greenwashing. In this regard, Textile Exchange’s recently published Landscape Analysis of regenerative agriculture marks a valuable and timely contribution. Built through dialogue at all levels of the farming community, it establishes an important set of basic principles that all major players can get behind.   

We especially welcome the report’s acknowledgement of benefits beyond carbon storage and emission reductions – important as both certainly are. Regenerative agriculture is not a one-trick pony. Improvements to soil health, habitat protection and water systems are just some of the other ancillary environmental benefits it delivers. 

We see the fact of regenerative agriculture now being on everyone’s lips as a huge positive.

Likewise, as an organisation committed to improving the livelihoods of millions of cotton producers, the emphasis on social outcomes is also to be applauded. As critical actors in the agricultural system, the voices of farmers and workers are fundamental to deciding how regenerative farming is framed and what outcomes it should aim for. 

To reiterate, we see the fact of regenerative agriculture now being on everyone’s lips as a huge positive. Not only is the unsustainability of today’s intensive, input-heavy farming increasingly well understood, so too is the contribution that regenerative models can make to turning this around. The challenge going forward is to turn growing awareness into on-the-ground action. The issues that regenerative farming seek to address are urgent. At Better Cotton, we’re big believers in continuous improvement. Rule number one? Get out of the blocks and get started. 

One key lesson we have learned over the last decade or so is that effective action won’t happen without an effective strategy to back it up. That’s why we encourage our participating field-level partners to establish a comprehensive soil management plan, spelling out tangible steps for improving soil biodiversity and preventing land degradation. Another crucial impetus to action is telling a convincing story. Farmers won’t transition from what they know on the basis of anecdotes and promises. Hard evidence is required. And, for that, investment in monitoring and data research is needed. 

Fashions, by nature, move on. In the case of regenerative agriculture, expect definitions to be refined and approaches to be revised. As a basic concept of how we ought to farm, however, it is firmly here to stay. Neither the planet nor farmers can afford it otherwise. 

Learn more about Better Cotton and soil health

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What Is Soil Health? Better Cotton Launches New Soil Health Series

Soil is quite literally the foundation of farming. Without it, we could neither grow cotton nor support our growing global population. We know first-hand at Better Cotton that improved soil health can enhance productivity and yields, which also directly improves farmer incomes. Not only that, but many soil health management practices are also climate change mitigation measures. These measures stand to make a big impact when considering that global soils contain more carbon than vegetation and the atmosphere combined.

That’s why soil health is one of five impact targets that we are developing at Better Cotton as part of our 2030 Strategy, and an area we will be focusing our attention on over the coming weeks.

In our new Soil Health Series, we’re exploring the wonderful and complex universe beneath our feet, looking at why good soil health is so important and what Better Cotton, our partners and Better Cotton Farmers are doing to support healthy soils and the future of sustainable agriculture.

To kick off the series, we outline the five key factors that impact soil health. Learn more in the video above.

Look out for more content over the coming weeks, or visit our soil health webpage to learn more.

Learn more about Better Cotton and soil health

Take a look at the 2030 Strategy

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Save the Date: Better Cotton Conference

Better Cotton Conference

22-23 June 2022

After two years of adapted online engagement due to the pandemic, we are excited to share the dates for the next Better Cotton Conference.

Hosted in a hybrid format—with both virtual and in-person options for joining—we look forward to the opportunity to engage face-to-face again. As we consider the ongoing pandemic in our planning to allow safe and inclusive participation, details on our programme, registration, location and more will be shared soon.

Transforming the cotton sector is not the work of one organisation alone. Save 22-23 June in your calendars to join the Better Cotton community at this major event for stakeholders in the sustainable cotton sector.

Save the date and  join us in shaping a more sustainable future for cotton!


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Better Cotton Launches Our New 2030 Strategy and Climate Change Mitigation Target

Better Cotton’s mission is to help cotton farming communities survive and thrive, while protecting and restoring the environment. Since 2009, Better Cotton has developed, tested and applied our Standard, whilst growing our reach to include 2.4 million licensed farmers around the world. Now is the time to deploy this scale to generate deeper impact.

Today, Better Cotton launches our 2030 Strategy, including a climate change mitigation target to reduce overall greenhouse gas emissions per tonne of Better Cotton produced by 50% by 2030. This is the first of five ambitious targets to be set, with the remaining four expected to be released by the end of 2022.

These progressive new metrics will allow better measurement across five key areas to ensure greater lasting economic, environmental and social benefits at farm level for cotton growing communities.

We – together with Better Cotton Members and Partners – want to see real, measurable change on the ground in line with the 2030 Sustainable Development Goals. We encourage continuous improvement at farm level, wherever cotton farmers are on their sustainability journey.

Headshots of Better Cotton CEO, Alan McClay, by Jay Louvion, in Geneva.

Learn more about our 2030 Strategy.

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Better Cotton Appears in Ecotextile News Speaking on Plans for a Physical Traceability Solution

On 8 December 2021, Ecotextile News published “Better Cotton plans €25m traceability system”, speaking to Alia Malik, Senior Director of Data and Traceability, and Josh Taylor, Senior Traceability Coordinator, about our collaboration across the sector and long-term plans for developing full physical traceability in the cotton supply chain.

Innovating towards full physical traceability

While we are learning from traceability solutions that exist, we also understand that achieving full physical traceability is a hugely ambitious, very complex piece of work that will require new approaches to suit the needs along the cotton supply chain. We have estimated that the project will require €25 million in funding over four years and launch by the end of 2023 to supplement the current mass balance system.

Better Cotton will launch a digital traceability platform. So we’re going to go for the great big innovation now.

Alia Malik, Better Cotton, Senior Director of Data and Traceability

Collaborating across the sector

Better Cotton has been working closely with a panel of retailers and brands since last year to understand how we may deliver traceability in a way most meaningful for our members and to facilitate the inclusion of producers in increasingly regulated international value chains by connecting the supply chain through traceability. We understand that continued collaboration will be essential to inspire, influence and learn from our partnerships.

ISEAL are very interested in this because, with the changing regulatory landscape, a lot of different standard systems outside of apparel, as well as in it, are looking at what tweaks they need to make to support better traceability. So it’s something that we have the opportunity to lead and to help shape for the sector.

Read the full Ecotextile News article, “Better Cotton plans €25m traceability system”.

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Takeaways from the Glasgow Climate Pact: COP26 and the Better Cotton Climate Approach

By Alan McClay, Better Cotton, CEO

One of the clear lessons from the UN Climate Change Conference or COP26 in Glasgow is that we won’t get anywhere without working together. On the other hand, if we do manage to engage in genuine collaboration, there is no limit to what we can achieve.

The UN Sustainable Development Goals (SDGs), as imperfect as they may be, are a very powerful framework to enable better and deeper collaboration—between public, private and civil society actors—as they all steer us in the same direction. Through our climate change approach and five ambitious impact target areas, Better Cotton’s 2030 Strategy to be released in December supports 11 out of the 17 SDGs. As Glasgow showed us just how urgent and imperfect the collaboration to unite against climate change is and how we need to go further, we look at how the SDG framework and the Glasgow Climate Pact is supported by the Better Cotton Strategy.

Alan McClay, Better Cotton, CEO

Three Overarching Themes from the Glasgow Climate Pact and How Better Cotton’s 2030 Strategy and Climate Change Approach Supports Their Objectives

Prioritising Action Now

The Glasgow Climate Pact emphasises the urgency of scaling up climate action and support, including finance, capacity-building and technology transfer, in line with the best available science. Only if we do this can we collectively enhance our capacity for adaption, strengthen our resilience and reduce our vulnerability to climate change impacts. The agreement also underlines the importance of taking into account the priorities and needs of developing countries.

How Better Cotton’s 2030 Strategy Supports This: With the recent publication of our first-ever global greenhouse gas emissions (GHGs) study conducted by Anthesis Group, we already have hard data that is enabling us to develop targeted emissions reduction pathways for Better Cotton’s many diverse local contexts. Now that we have established a baseline for Better Cotton GHG emissions, we are working to embed mitigation practices more deeply into our programmes and Principles and Criteria and further refine our monitoring and reporting methods. Details on our climate change approach and mitigation target will be shared as part of our 2030 Strategy.

The Ongoing Importance of Collaboration

How Better Cotton’s 2030 Strategy Supports This: Youth climate activists like Greta Thunberg have inspired millions of young people around the world to join their call for greater action on climate change. We have heard these calls at Better Cotton.

As we finalise our climate approach and 2030 strategy, we are leveraging our network and partnerships, but even more importantly, we are ensuring that farmers’ and farm workers’ needs are centred — particularly for women, young people, and other more vulnerable populations — through continued and enhanced dialogue. New approaches are being developed to hear directly from workers, for example, as we pilot worker voice technology in Pakistan. We’re focused on driving field-level innovations that can directly benefit these individuals, which is why we are drawing on our close to 70 field-level partners across 23 countries to design country-level action plans for both mitigation and adaptation. We are also engaging with new audiences, particularly global and national policymakers to advocate for change.

This article recognizes the important role of non-Party stakeholders, including civil society, indigenous peoples, local communities, youth, children, local and regional governments and other stakeholders, in contributing to progress towards the goals of the Paris Agreement.

A Just Transition That Actively Involves Marginalised Groups

The introduction to the Glasgow Climate Pact underscores the importance of ensuring the integrity of all ecosystems, the protection of biodiversity, and the importance of the concept of ‘climate justice’ when taking action to address climate change. Article 93 builds on that, urging Parties to actively involve Indigenous peoples and local communities in designing and implementing climate action.

How Better Cotton’s 2030 Strategy Supports This: In a video address at the close of COP26, United Nations Secretary General António Guterres acknowledged young people, Indigenous communities, female leaders and all those leading the ‘climate action army.’ At Better Cotton, we understand that cotton farmers and their communities are at the forefront of this ‘climate action army’ and will continue to serve them first and foremost. That’s why a ‘Just Transition’ is one of the three pillars of our climate approach.

We know that the impact of climate change will disproportionately affect those who are already disadvantaged — whether due to poverty, social exclusion, discrimination or a combination of factors. Throughout 2021, we have been talking directly to farmers and farm workers in India and Pakistan to better understand the challenges that they face and develop new strategies that prioritise the concerns and voices of smallholder cotton farmers, as well as farm workers and marginalised groups in farming communities.

Learn more about Better Cotton’s climate approach, including five impact target areas, when we launch our 2030 Strategy later this year.

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Keeping 1.5 Degrees within Reach: COP26 and the Better Cotton Climate Approach

The world has been watching as global leaders, experts and activists alike have been making their voices heard at the much-anticipated UN Climate Change Conference – COP26.

In a series of blogs throughout the event, we’ve been looking at how Better Cotton’s climate approach will guide greater action under three pathways — mitigation, adaptation and ensuring a just transition —and what that willmean in real terms for Better Cotton Farmers and partners. As COP26 draws to a close, we are zeroing in on the mitigation pathway, taking a closer look at the impact of cotton on the climate emergency.

Keeping 1.5 Degrees Within Reach

By Kendra Park Pasztor, Better Cotton, Senior Manager of Monitoring & Evaluation

The first COP26 goal — secure global net zero by mid-century and limit global temperature rise to 1.5 degrees above pre-industrial levels — is without a doubt the most ambitious. It’s also our only option if we want to prevent the most catastrophic climate disasters from occurring. To achieve this goal, COP26 has called on countries to commit to ambitious 2030 emissions reductions targets.

What are Greenhouse Gas Emissions?

Greenhouse gases or GHGs include carbon dioxide, methane and nitrous oxides. Sometimes ‘carbon’ is used as shorthand for ‘GHG emissions.’ Generally, emissions are expressed in ‘carbon equivalent’ – CO2e.

At the same time, agriculture also has a central role to play in emissions reductions as forests and soil store large quantities of atmospheric carbon, and fertiliser application and power for irrigation systems are responsible for significant emissions. Recognising this, 26 nations at COP26 have already set out new commitments to create more sustainable and less polluting agricultural policies.

Understanding Better Cotton’s Contribution to Climate Change Mitigation

On average, Better Cotton production had a 19% lower emissions intensity per tonne lint than comparison production across China, India, Pakistan, Tajikistan and Turkey.

At Better Cotton, we are taking the cotton sector’s role in climate change mitigation seriously. In October of this year, we released our first report quantifying global greenhouse gas emissions (GHGs) of Better Cotton and comparable production. This is an important first step that is helping us set our emissions reduction target in our 2030 Strategy.

The Better Cotton GHG study, conducted by Anthesis Group and commissioned by Better Cotton in 2021, found significantly lower emissions from Better Cotton-licensed farmers’ cotton production.

Another piece of analysis in the study assessed emissions from Better Cotton (or recognised equivalent) production constituting over 80% of licensed Better Cotton’s global production across Brazil, India, Pakistan, China and the US. This data is enabling us to develop targeted emissions reduction strategies for Better Cotton’s many local contexts.

Translating Data into Action: Setting Better Cotton’s 2030 Target

Anthesis’ study provided us with valuable insights that we are using — along with the latest climate science — to set a 2030 target for Better Cotton GHG emissions reduction, aligned with the UNFCCC Fashion Charter of which Better Cotton is a member. Now that we have established a baseline for Better Cotton GHG emissions, we can further refine our monitoring and reporting methods moving forward.

Learn More

Register to hear Kendra speak at the session “Achieving Ambitious Corporate Targets: How Can Sustainability Standards Contribute To Landscape Sourcing Area Climate And Sustainability Programmes?” taking place on 17 November at the Making Net-zero Value Chains Possible event.

Read Alan McClay’s blog on the importance of collaboration and Chelsea Reinhardt’s blog on enabling a just transition as part of our ‘COP26 and the Better Cotton Climate Approach’ blog series.

Learn more about Better Cotton’s climate approach, including key focus areas, when we launch Better Cotton’s 2030 Strategy later this year. Find more information on our focus on GHG emissions and our recently released study with Anthesis.

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