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International Women’s Day 2023: How One Woman in India is Helping Female Better Cotton Farmers to Thrive

Photo Credit: Better Cotton, Ashvini Shandi. Location: Hingla, Maharashtra, India. Description: Manisha during her field visits to Better Cotton farmers.

While women play a pivotal role in the cotton sector across the world, they are frequently held back by many forms of discrimination, leading to underrepresentation in decision-making, lower wages, less access to resources, limited mobility, increased threats of violence and other serious challenges.

Gender discrimination is a key issue in the cotton sector, which is why ensuring that all workers enjoy decent working conditions, with fair pay and equal opportunities for learning and progression, is a top priority for Better Cotton, laid out in our Principles and Criteria.

This year, in recognition of International Women’s Day, we want to celebrate those building workplaces where women can thrive. In order to do so, we spoke with Manisha Giri, a Producer Unit Manager (PUM) from India. Manisha has been driving change through her Farmer Producer Organisation (FPO), an organisation that helps members to save costs, achieve fairer prices for their cotton, and develop new ways to boost their income. We sat down with her to learn about her experiences.


Please could you tell us a little bit about yourself?

My name is Manisha Giri, I am 28 years old, and I live in Palodi, a village in the Indian state of Maharashtra. I have been working as a PUM with Better Cotton since 2021, having completed a BSc in Agriculture at the VNMKV University in Parbhani.

As a PUM, my responsibilities include planning, data monitoring, and solving challenges faced by Field Facilitators (FFs). I have oversight on FF training sessions, which are provided to both cotton farmers and cotton workers. I also cross-check with farmers and workers whether minimum wages are being duly paid, whether workers are being forced to work by farmers, whether they are facing any sort of discrimination, and whether there is any pay parity based on gender.

Do you feel like your workplace allows women to thrive?

When I joined, I wasn’t confident, I was always nervous and I questioned myself, as it is a big project. To help me, the Programme Partner team constantly gave examples of the many female Better Cotton staff members in the India team in order to motivate me. They always said that once women are determined to do something, they end up achieving it. When I see women around me fulfilling their personal responsibilities whilst working at a high level, it really motivates me.

What is your proudest achievement?

Getting women together and starting a FPO with them is something I am very proud of. This was a big achievement for me, as gathering women for training and collective action in villages is very difficult. Sometimes, even though the woman wants to participate, their families or husbands don’t allow them.

What other challenges did you face, and how did you overcome them?

We realised that organic carbon in our area was fast depleting and farmers had no livestock anymore, so we zeroed in on making compost for farmers in the FPO. We decided to start with vermicomposting, allowing us to promote sustainable agriculture. Now, 300 female Better Cotton farmers are working with the FPO, and we have reached a point where the demand is so high that we are falling short of vermi beds.

Photo credit: Better Cotton, Punam Ghatul. Location: Hingla, Maharashtra, India. Description: Picking is one of the most labour-intensive activities, done mostly by women. Manisha with farmers and workers are here engaged in this activity.

What did you learn from this experience?

As a working woman, I have my own identity even though when I am back home, I continue to take care of my family. I want women to go beyond being recognised as someone’s wife – perhaps eventually men will be recognised as someone’s husband.

What changes do you hope to see in the next ten years?

With the entrepreneurial training sessions that are being conducted, I had set myself a target of getting 32 entrepreneurs trained, and setting up five businesses. However, I have already achieved my three-year target in one year, setting up 30 businesses.

In the next ten years, I expect that people will use exclusively vermicompost, and we will contribute to slowing down climate change. Due to the decreased use of chemical pesticides and increased use of biopesticides, farmers will get increased yield with less expenditure.

I predict that we will have more female staff, and I envision women playing an integral part in decision-making. Women will come to us with ideas to expand their businesses, and they will become independent entrepreneurs.

Photo credit: Better Cotton, Vitthal Siral. Location: Hingla, Maharashtra, India. Description: Manisha with a field facilitator, conducting a training session with farmers on field.

Read more about Better Cotton’s work on women’s empowerment:

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Better Cotton and ABRAPA Announce Integrated Pest Management Workshop

Photo Credit: Better Cotton/Eva Benavidez Clayton Location: SLC Pamplona, Goiás, Brazil, 2023. Description: Dr Peter Ellsworth demonstrates how to sample and monitor leaves for pests, with Dr Paul Grundy (second from left) and Better Cotton employees João Rocha (centre) and Fábio Antônio Carneiro (far left).

Better Cotton today announces an Integrated Pest Management (IPM) workshop organised in collaboration with ABRAPA, the Brazilian Association of Cotton Producers. Taking place in Brasilia, Brazil, from 28 February to 2 March, the workshop will bring sector experts together to discuss IPM, with the aim of sharing research and innovative initiatives regarding the control of pests and diseases in the cotton crop.

Spread across three days, the workshop will gather national experts on IPM in Brazil and showcase international and national best practices related to reducing the use of chemical pesticides. This will include sessions from Dr Paul Grundy, Technical Lead for IPM at CottonInfo in Australia, who will present a case study on reducing synthetic pesticide use, and Dr Peter Ellsworth, Professor of Entomology at the University of Arizona, who will put forward IPM strategy recommendations for Brazilian producers. National best practices will be presented and discussed by representatives from Embrapa, state-based cotton grower associations, the Brazilian Ministry of Agriculture & Livestock, and research institutions.

The event will include a field visit to SLC, a Better Cotton and ABRAPA-licensed farm which has seen success in adopting IPM practices, including the use of biological pest control and other alternatives to synthetic pesticides to treat its cotton plants. Experts from Better Cotton and ABRAPA will also give presentations, as participants come together to look at both the challenges and the opportunities for Brazilian producers.

ABRAPA has been Better Cotton’s Strategic Partner since 2013, when its own sustainable cotton certification programme (ABR) was successfully benchmarked against the Better Cotton Standard System – BCSS. Today, 84% of Brazilian large farms participate in both certifications and Brazil is currently the largest producer of Better Cotton, representing approximately 42% of global production.

In a tropical climate with intense pest pressure, in particular from the boll weevil pest, and with a longer agronomic cycle than other crops (up to 200 days in some available varieties), Brazilian cotton farmers face a real challenge in reducing their use of pesticides to protect their crops. The ABR programme works to meet this challenge, promoting research, field training in IPM and labour and environmental care. The workshop will enable participants to discuss a roadmap for a national Brazilian IPM strategy, strengthening the ABR and the international partnership with Better Cotton.

2023 marks the tenth anniversary of our partnership with ABRAPA, during which time we have worked together to identify and promote good practices and bring greater benefits to cotton producers, workers, and the environment. One of the key challenges we face in making the cotton sector more sustainable for all is minimising the harmful impact of crop protection, which is why events like this workshop are so integral to our work. I look forward to collaborating with Better Cotton’s partners in Brazil to deliver technical recommendations on Integrated Pest Management.

Alexandre Schenkel, President of ABRAPA and cotton grower, noted that given the natural climate and soil conditions in Brazil, which does not have harsh winters or other factors that break the cycle of pests and diseases, the use of pesticides within an IPM model is a key sustainability issue.

Brazilian cotton producers are rational in the use of these inputs, which, in fact, represent the largest portion of their agricultural costs. Each day, we are adding other technologies to our IPM, with a great emphasis on biological solutions.

He also stated that finding sustainable solutions to protect cotton crops and fostering the adoption of better agricultural practices are top priorities for ABRAPA, highlighted in the ABR programme.

ABR has been increasingly recognised by markets, governments and society and, this year it completes a decade of benchmarking with Better Cotton, the global leader in licensing responsibly produced cotton.

To find out more about Better Cotton’s work in Brazil, head to this link.

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Better Cotton Welcomed Record Number of New Members in 2022

Photo Credit: Better Cotton/Seun Adatsi. Location: Kolondieba, Mali. 2019. Description: Freshly-picked cotton.

Despite a challenging economic environment, Better Cotton saw a significant increase in support in 2022 as it welcomed 410 new members, a record for Better Cotton. Today, Better Cotton is proud to count more than 2,500 members representing the entire cotton sector as part of our community.  

74 of the 410 new members are Retailer and Brand Members, who play a vital role in creating demand for more sustainable cotton. The new Retailer and Brand Members come from 22 countries – such as Poland, Greece, South Korea, Thailand, the United Arab Emirates and more – highlighting the organisation’s global reach and the demand for change across the cotton sector. In 2022, the Better Cotton sourced by 307 Retailer and Brand Members represented 10.5% of world cotton, demonstrating the relevance of the Better Cotton approach to systemic change.

We are delighted to have 410 new members joining Better Cotton during 2022, showing recognition of the importance of Better Cotton’s approach to achieving transformation in the sector. These new members demonstrate their support for our efforts and commitment to our mission.

Members fall within five key categories: civil society, producer organisations, suppliers and manufacturers, retailers and brands and associate members. No matter the category, members are aligned on the benefits of sustainable farming and are committed to the Better Cotton vision of a world where more sustainable cotton is the norm and farming communities thrive.  

Below, read what a few of these new members think about joining Better Cotton:  

Through our social purpose platform, Mission Every One, Macy’s, Inc. is committed to creating a more equitable and sustainable future for all. Better Cotton’s mission of promoting better standards and practices within the cotton industry is integral to our goal of achieving 100% preferred materials in our private brands by 2030.

JCPenney is firmly committed to providing high-quality, affordable and responsibly sourced products for our customers. As a proud member of Better Cotton, we hope to drive industry-wide sustainable practices that improve lives and livelihoods around the world and further our mission of serving America’s diverse, working families. Our partnership with Better Cotton will better enable us to meet our customers’ expectations and deliver on our sustainable fiber goals.

Joining Better Cotton was important to Officeworks to promote responsible sourcing and help transform the global cotton industry, both from a human rights and an environmental perspective. As part of our People and Planet Positive 2025 commitments, we are committed to sourcing goods and services in more sustainable and responsible ways, including sourcing 100% of our cotton as Better Cotton, organic cotton, Australian cotton or recycled cotton for our Officeworks private label products by 2025.

As part of our All Blue sustainability strategy, we aim to expand our sustainable product collection and reduce our greenhouse gas emissions. At Mavi, we prioritise not harming nature during production and ensuring that all of our All Blue design choices are sustainable. Our Better Cotton membership will help to raise awareness among our customers and within our own ecosystem. Better Cotton, with its social and environmental benefits, is included in Mavi’s definition of sustainable cotton and supports Mavi’s sustainability goals.

Learn more about Better Cotton Membership.   

Interested in becoming a member? Apply on our website or get in touch with our team at [email protected]

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Better Cotton Welcomes New Council Members Liz Hershfield and Kevin Quinlan

Better Cotton today announces that both Liz Hershfield, Senior Vice President, and Head of Sustainability at J.Crew Group and SVP of Sourcing at Madewell, and Kevin Quinlan, Independent Member, have been appointed to the Better Cotton Council. As new members, they will be involved in shaping the organisation’s policy that supports cotton communities to survive and thrive, while protecting and restoring the environment. 

Liz brings nearly 30 years’ experience in sustainability, supply chains and operations across the apparel industry for both start-ups and globally established brands. She initially joined J.Crew Group as SVP of Sourcing and Sustainability at Madewell in 2019. Under her leadership, she has led the company’s initiatives in regenerative agriculture and resale, and helped ensure sustainability is incorporated across all aspects of the J.Crew Group’s brand. 

Kevin has worked within senior policy, finance, corporate and operational roles for the past 30+ years. He is currently the Scottish Government’s Director of Environment and Forestry overseeing efforts to protect the environment, increase biodiversity and address climate change-related issues. In joining the Council, he will occupy an independent seat not affiliated with his work in government. 

It brings me great pleasure to welcome Liz and Kevin to the Better Cotton Council as they bring a great deal of experience and expertise to our ranks. We look forward to working with them and I’ve no doubt that they’ll be hugely influential in advancing the organisation’s work.

The Better Cotton Council sits at the centre of the organisation and is responsible for its strategic direction. Council members represent brands, retailers, manufacturers, suppliers, producers, and civil society across the cotton industry. 

Throughout my 30-year career, I have always been passionate about advancing sustainability in the fashion and apparel sectors. As more and more brands seek to integrate responsible farming and sourcing initiatives into their supply chains, I believe the opportunities to educate and instil best practices have never been greater. It is an honour to be joining the Better Cotton Council at this very exciting time, and I look forward to working hard to drive meaningful, long-term change in how companies source sustainably-grown cotton.

Better Cotton’s mission aligns to my values and reinforces two of my passions for change. Firstly, over twenty years of international development work with Oxfam and the UK Foreign, Commonwealth & Development Office to enable rural markets to work better for low-income people. Secondly, it resonates strongly with the sustainability policy issues that we grapple with daily to ensure human prosperity in harmony with nature.

Read more about the Better Cotton Council and Governance here.

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Better Cotton Conference Registration Opens: Early Bird Tickets Available

We are pleased to announce that registration for the 2023 Better Cotton Conference is now open!    

The conference will be hosted in a hybrid format with both virtual and in-person options for you to choose from. Join us as we bring the global cotton community together once again. 

Date: 21-22 June 2023  
Location: Felix Meritis, Amsterdam, Netherlands or join us online 

Register now and take advantage of our exclusive early-bird ticket prices.

Attendees will have the opportunity to connect with industry leaders and experts to explore the most salient issues in sustainable cotton production such as climate change adaptation and mitigation, traceability, livelihoods and regenerative agriculture.

In addition, we’re delighted to host a Welcome Reception in the evening of Tuesday 20 June and a Conference Networking Dinner on Wednesday 21 June.  

Don’t wait – early bird registration ends on Wednesday 15 March. Register now and be a part of the 2023 Better Cotton Conference. We look forward to seeing you there! 

For more details, please visit the Better Cotton Conference website.


Sponsorship Opportunities

Thank you to all of our 2023 Better Cotton Conference sponsors!  

We have a number of sponsorship opportunities available, from supporting cotton farmers’ travel to the event, to sponsoring the conference dinner.

Please contact Events Manager Annie Ashwell at [email protected] to find out more. 


The 2022 Better Cotton Conference brought together 480 participants, 64 speakers and 49 nationalities.
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Better Cotton Talks Carbon Insetting at Latest CGI Meeting

At the Clinton Global Initiative (CGI) meeting in India this week, the organisation reaffirmed its commitment to supporting Better Cotton as it develops a carbon insetting framework to promote and incentivise sustainable agricultural practices.

Better Cotton first outlined its ambitions to establish an insetting mechanism at last year’s CGI meeting in New York.

Hillary Clinton with Better Cotton’s Chief Operating Officer, Lena Staafgard

At its most recent outing, in Gandhinagar, Gujarat, Better Cotton’s Chief Operating Officer, Lena Staafgard discussed the wealth of opportunities across India whilst acknowledging that farmers must be rewarded for delivering on Better Cotton’s climate mitigation targets.

Already, Better Cotton’s network in India has greatly benefitted from adopting more sustainable practices. In the 2020-21 growing season, for example, Better Cotton farmers reported on average 9% higher yields, 18% higher profits, and 21% lower emissions than their conventional cotton growing counterparts.

Still, underpinned by its comprehensive supply chain traceability system that’s scheduled to launch at the end of this year, Better Cotton believes insetting mechanisms can accelerate environmental and social progress, supporting smallholder livelihoods across its network.

In theory, the insetting mechanism would incentivise farmers to produce more sustainable cotton by facilitating the trade of insetting credits and offering rewards based on each operation’s credentials and continued progress.

Until now, it has been impossible to build a carbon insetting mechanism to reduce greenhouse gas emissions in the cotton supply chain at scale due to a lack of traceability.

Farmer centricity is a key pillar of Better Cotton’s work, and this solution ties into the 2030 Strategy, which lays the foundation for a strong response to climate threats within the cotton value chain, and mobilises action for change with farmers, field partners and members. 

Right now, Better Cotton is piloting its traceability system in the Gujarat and Maharashtra states.

With enhanced supply chain visibility, brands will learn more about where the cotton they source comes from and therefore be better positioned to reward sustainable practices via farmer repayments that incentivise further on-field improvements.

The CGI meeting in India – led by Secretary Hillary Clinton – was a huge success for Better Cotton as it conveyed its aspirations for further progress within the cotton sector.

It is obvious that by coming together with other commitment makers there is scope for more impact.

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Turkey and Syria Earthquake: Better Cotton Update, 9 February 2023

In the early hours of Monday, 6 February, the Gaziantep province in south-eastern Turkey was hit by one of the strongest earthquakes of the century, registering a magnitude of 7.8 on the Richter scale. This was followed by a series of aftershocks, with the largest registering a magnitude of 7.5, roughly nine hours later. The earthquakes caused extensive damage in Turkey and northern Syria. As rescue efforts continue in both countries, the number of confirmed deaths is expected to increase, with the current death toll surpassing 12,000.

The impact on the populations concerned, including those engaged in cotton production and processing, has been devastating. Better Cotton Farmers and Programme Partners are among the victims, and many Members – including ginners, spinners and traders – are based in the affected areas. 

Better Cotton extends its deepest expression of sympathy, solidarity, and support to the victims and to the cotton growing and processing communities in Turkey and Syria and to the staff of our partners in the region, including IPUD, the Good Cotton Practices Association, our Strategic Partner in Turkey.

We are gathering information on the extent of the impact on Better Cotton farming communities and will be able to share more information with our members and stakeholders in the coming weeks. Better Cotton is looking at ways to support the Better Cotton community in affected areas.

In the meantime, for Better Cotton Members, and our wider network, looking to support humanitarian and relief efforts, please consider contributing to the following organisations:  Search and Rescue Association AKUT, Turkish Red Crescent or International Rescue Committee (IRC).

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Programme Partner Symposium Showcases Latest Global Farmers’ Tools and Best Practices

Photo Credit: Better Cotton/Eugénie Bacher. Harran, Turkey 2022. Cotton field.

Better Cotton will be at the forefront of cutting-edge sustainability conversations as it holds its symposium for Programme Partners in Phuket, Thailand from 6th – 8th February 2023. Over 130 representatives from across six countries will be attending in-person alongside the Better Cotton Council and its CEO,  Alan McClay. The purpose of the meeting is to bring together Better Cotton Programme Partners to inspire progress, share best practices for implementing the Standard and to update partners on the latest exciting new initiatives. Programme Partners are the organisations that Better Cotton works with to reach millions of farmers, workers and their communities to improve the way they grow cotton.

One of the major themes spearheading this year’s symposium is the need to adapt to climate change and address the cotton sector’s future impacts to ensure more sustainable livelihoods.

The ‘Innovations Marketplace’ symposium is the first since the pandemic and provides an important opportunity for cross-sector dialogue between local partners in Thailand and international agricultural, commodities, textile and supply chain stakeholders. This annual event provides a unique forum to discuss the ground-breaking innovative tools and practices that have greatly impacted and shaped farmers growing Better Cotton. It will also provide the latest updates on the revised Better Cotton Standard, which lays out the global definition of guiding principles and criteria.

Innovations Marketplace

As in previous years, Better Cotton’s members, including the farmers they work with, can reflect on the insights, shifts and developments that have taken place to support and improve field practices. In past meetings, they have seen ground-breaking examples, from new farming models and training activities to alternative farming delivery mechanisms.

Day one highlights Better Cotton’s Climate Change Approach and includes a panel interview with Programme Partners on farm-level mitigation and adaptation best practices. In addition, climate data and its critical data points that help monitor climate change to benefit smallholders will be discussed. Attendees will also get the chance to hear the latest on Better Cotton’s Traceability programme and its links to insetting, farmer remuneration and payment for ecosystem services.

Day two highlights will focus on farmer and smallholder livelihoods with a panel on best practices for livelihood improvement and increased resilience of communities. Another key topic for discussion will be technology and how it can be leveraged further to support smallholders.

The full agenda topics being covered across the two days include:

  • Climate action and capacity building
  • Better Cotton’s Approach to Climate Change
  • Farm-level mitigation and adaptation practices – Technical expert and Partner contributions
  • Launch of the Online Resource Centre (ORC)
  • Climate change and links to data and traceability
  • A training cascade workshop – focusing on a follow-up to the farmer centricity and Field Facilitator / Producer Unit (PU) Manager surveys
  • Livelihoods – Better Cotton’s Approach, partner activities and discussions on future plans
  • Climate and livelihood innovations
  • Innovations marketplace

We’re hugely excited that the meeting is returning to a face-to-face format after two years of remote events and are looking forward to the fantastic opportunities for networking and idea sharing to support farmer livelihoods that this will bring.

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Better Cotton Management Response: India Impact Study

Photo Credit: Better Cotton/Florian Lang Location: Surendranagar, Gujarat, India. 2018. Description: Better Cotton Farmer Vinodbhai Patel is explaining to a Field Facilitator (right) how the soil is benefiting form the presence of earthworms.

Better Cotton has published a management response to a recently-published independent study carried out by Wageningen University and Research (WUR). The study, ‘Towards more sustainable cotton farming in India’, explores how cotton farmers who implemented Better Cotton recommended agricultural practices achieved improvements in profitability, reduced synthetic input use, and overall sustainability in farming.

The three year-long evaluation aimed to validate the impact of Better Cotton on agrochemical use and profitability among cotton farmers participating in Better Cotton’s programmes in Maharashtra and Telangana, India. It found that Better Cotton Farmers were able to reduce costs, improve overall profitability, and safeguard the environment more effectively, compared with non-Better Cotton Farmers.

The management response to the study provides acknowledgement and analysis of its findings. It includes the next steps that Better Cotton will take to ensure that the findings of the evaluation are used to strengthen our organisational approach and contribute to continuous learning.

The study was commissioned by IDH, the Sustainable Trade Initiative, and Better Cotton.

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Better Cotton Management Response: Validating The Impact of Better Cotton on Cotton Farmers in India

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Summary: Towards sustainable cotton farming: India Impact Study – Wageningen University & Research

Summary: Towards sustainable cotton farming: India Impact Study – Wageningen University & Research
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Better Cotton Launches Programme in Uzbekistan After Several Years of Piloting

We are pleased to confirm the launch of a Better Cotton Programme in Uzbekistan. As the sixth largest cotton producer globally, this programme brings us one step closer to our vision of a world where sustainable cotton is the norm.

Uzbekistan’s cotton sector has come a long way in recent times. After years of well-documented issues of systemic forced labour, the Uzbek government, International Labour Organization (ILO), Cotton Campaign, civil society institutions and human rights activists have been successful in driving state-led labour reforms in the Uzbek cotton industry. As a result, Uzbekistan has successfully eliminated systemic child labour and forced labour in its cotton sector, according to recent ILO findings.

Driving more progress across the Uzbek cotton sector

Building on this success, Better Cotton believes that commercial incentives can help ensure that the newly privatised cotton sector continues to reform and meet international standards. The Better Cotton Programme in Uzbekistan has the potential to provide that incentive by linking cotton farmers to international markets and supporting them to continuously improve their practices.

Through implementation of the Better Cotton Standard System, we will provide robust and credible decent work monitoring systems that can demonstrate impact and results made on the ground. We will also introduce physical traceability, under which cotton from licensed farms will be fully segregated and traced through the supply chain. Any licensed Better Cotton from Uzbekistan will, at the present time, not be sold via the mass balance chain of custody.

Better Cotton exists to work in contexts with both environmental and social challenges. Uzbekistan’s cotton sector, government and the farms themselves have made enormous progress, and we are looking forward to building on this multi-stakeholder engagement and to drive further positive change across the sector.

The Participating Farms

The International Finance Corporation and GIZ began piloting implementation of the Better Cotton Principles and Criteria in Uzbekistan in 2017. The pilots provided a strong entry point for our programme, with 12 large farms already benefiting from significant training, six of which have maintained participation. These are the same six farms now participating in the programme during the 2022-23 cotton season. All the farms were assessed against the Better Cotton Principles and Criteria by trained and approved third-party verifiers.

Farms with manual picking received additional decent work monitoring visits that focused on extensive worker and community interviews, along with management interviews and documentation reviews. This additional decent work monitoring looked specifically at labour risks due to the country’s past challenges. In total, nearly 600 workers, management and community leaders, local authorities, and other stakeholders (including civil society actors) were interviewed as part of our decent work monitoring. The findings of these third-party verification visits and the decent work monitoring were documented and discussed with technical labour experts and contributed to our enhanced assurance activities, which confirmed that no systemic forced labour was present on any of the farms. Like in all other Better Cotton countries, not all participating farms received a license this season. We will continue to support both the farms that received licenses as well as those who were denied licenses through our capacity building efforts so that they can continuously improve their practices, and are equipped to meet the core requirements of the Standard moving forward.

Looking Ahead

As we begin our work in Uzbekistan, we are concentrating on several key areas where progress still needs to be made. These include ensuring the effective implementation of labour unions and the appropriate use of worker contracts. We are energised by the progress that has been but do not expect our journey ahead to be without challenges. We will succeed together thanks to a solid foundation, strong partnerships, and commitment from all involved stakeholders.

We look forward to supporting the continuous improvement of Uzbek cotton production.

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Leveraging the evolving legislative landscape: Q&A with Lisa Ventura

Lisa Ventura joined Better Cotton in March 2022 as our first Public Affairs Manager. She had previously worked for more than eight years at the World Economic Forum, focusing on public-private partnerships and engaging stakeholders to drive social change. With a keen interest in business and human rights, she collaborated with business, public sector and civil society leaders to build a more resilient, inclusive global economy.

We caught up with Lisa to seek her thoughts on how Better Cotton will engage in the sustainability legislative landscape and beyond.


Why is Better Cotton becoming more active in advocacy and policy making?

To fulfil our mission and help transform cotton production, while also supporting more sustainable sourcing and trade, we need a supportive public policy environment. Better Cotton aims to advocate for policies that support millions of farmers and farm workers worldwide to grow cotton more sustainably and improve their livelihoods.

Concretely, what does this mean?

We will engage in public policy advocacy in a variety of ways. First, by engaging with think tanks, other sustainability standards, civil society, governments, international organisations, brands and retailers to ensure the farmers and farm workers’ interests are at the heart of policy-making.

Secondly, we are keeping our Better Cotton Principles & Criteria (P&C) up to date. For example, following a public consultation in the past few months, we are currently reviewing the P&C to ensure it not only complies with new legislation, but also sets an ambitious framework for sustainable farming.

Finally, we will partner more with our country offices and other local stakeholders to address barriers to restoring the environment and upholding good labour standards.

Could you name one upcoming piece of legislation that you are closely monitoring and why?

There are quite a few, but one that is top of my mind is the EU Corporate Sustainability Due Diligence Directive. We commend that this directive covers both adverse environmental and human rights impacts across organisations – and their supply chains. It is an important step forward.

However, we want to ensure that farmers and farm workers’ livelihoods are taken into consideration in such policies, so far they are at risk of being excluded of global markets. Furthermore the EU should cooperate with all developing countries, especially producing ones to develop policies that will address the root causes of climate change and truly support smallholders and other vulnerable groups.

This directive will also help create growing momentum for enabling transparent supply chains. Better Cotton is currently developing a physical traceability solution that we believe can truly transform the cotton sector and support millions of farmers.

Any reflections from COP27?

One of COP27’s four priorities was collaboration. With growing inequality, it’s vital to re-affirm a commitment to the global climate agenda, while ensuring the participation of all relevant stakeholders. I did notice a lack of representation from the groups and countries most affected by climate change, such as indigenous peoples to smallholder farmers.

More action is needed to support vulnerable communities, where people are increasingly on the frontline of climate change. In addition, smallholder farmers currently receive just 1% of agricultural funds, yet represent a third of production. We need new ways to help farmers and producers gain access to finance in order for them to adapt to climate change, diversify their businesses and adopt sustainable practices. Sharing success stories at COP27 is central to replicating and scaling these approaches. For example, ABRAPA, the Brazilian Association of Cotton Producers and a Better Cotton’s Strategic Partner,[1] explained how farm owners were remunerated for preserving an area greater than that required by Brazilian law.[2] This has a direct impact on farmers’ livelihoods.

You can learn more about Better Cotton and COP27 in my discussion with Nathanael Dominici, Better Cotton’s Climate Change manager.

To learn more about our work on policy and public affairs, please contact [email protected].


[1] Better Cotton from Brazil is licensed under ABRAPA’s ABR Protocol

[2] Abrapa (November 2022), Cotton Brazil market report, Edition no.19, page 8, https://cottonbrazil.com/downloads/

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