Better Cotton today announces that both Liz Hershfield, Senior Vice President, and Head of Sustainability at J.Crew Group and SVP of Sourcing at Madewell, and Kevin Quinlan, Independent Member, have been appointed to the Better Cotton Council. As new members, they will be involved in shaping the organisation’s policy that supports cotton communities to survive and thrive, while protecting and restoring the environment.
Liz brings nearly 30 years’ experience in sustainability, supply chains and operations across the apparel industry for both start-ups and globally established brands. She initially joined J.Crew Group as SVP of Sourcing and Sustainability at Madewell in 2019. Under her leadership, she has led the company’s initiatives in regenerative agriculture and resale, and helped ensure sustainability is incorporated across all aspects of the J.Crew Group’s brand.
Kevin has worked within senior policy, finance, corporate and operational roles for the past 30+ years. He is currently the Scottish Government’s Director of Environment and Forestry overseeing efforts to protect the environment, increase biodiversity and address climate change-related issues. In joining the Council, he will occupy an independent seat not affiliated with his work in government.
The Better Cotton Council sits at the centre of the organisation and is responsible for its strategic direction. Council members represent brands, retailers, manufacturers, suppliers, producers, and civil society across the cotton industry.
Read more about the Better Cotton Council and Governance here.