GETTING VALUE FROM PURPOSE | 11 MAY 2021
A step further than sustainability – why communicating purpose is key to success.
On Tuesday, 11 May, BCI will be joined by brand purpose experts, GOOD Agency, as they explore the primary drivers of purpose and unpick the ways in which brands can mobilise stakeholders, colleagues, and customers around their purpose and sustainability initiatives to create more value.
This session will look at the forces that have created an unstoppable momentum behind “purpose”; defined as “the demonstration of positive impact on relevant social and environmental issues, to create value for individuals, the business and wider society”.
GOOD Agency will share their latest research on defining, activating and communicating purpose, while also bringing the perspective of brands to the discussion, to reveal what stakeholders really feel about purpose commitments and communications.