Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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The release of Better Cotton’s 2023 India Impact Report has highlighted compelling results for the organisation as it strives to deepen its impact around the world. Here, we speak with Saleena Pookunju, Better Cotton’s Senior Programme Manager in India, to discuss those findings and the outlook for more sustainable cotton production in India and beyond.
Photo Credit: Better Cotton/Khaula Jamil. Location: Vehari District, Punjab, Pakistan, 2018. Description: Almas Parveen, Better Cotton Farmer and Field Facilitator, delivering a Better Cotton training session to Better Cotton Farmers and Farm-workers in the same Learning Group (LG).
By Natalie Ernst, Farm Sustainability Standards Manager at Better Cotton
Natalie Ernst, Farm Sustainability Standards Manager at Better Cotton
How does Better Cotton effectively implement a sustainability standard across two million individual licensed farmers? How can cotton farmers demonstrate progress in areas such as regenerative soil health practices, pesticide reduction, and decent work? How do we know that our field-level training is delivering positive changes?
The key factor that underpins the answer to all of these questions is an effective management system. This not only allows producers to plan and monitor progress, but also helps them to adjust their activities based on their learnings – a key tenet of Better Cotton’s focus on continuous improvement.
As we roll out Better Cotton’s revised Principles and Criteria for next season, this crucial concept of management systems is taking centre stage.
How do we support our partners to carry out effective management?
Under our system at Better Cotton, smallholder and medium cotton farmers are grouped into what we call ‘Producer Units’ (PUs) – groups of between 3,000 and 4,000 farms in smallholder contexts and 20-200 farms in a medium farm context – each with their own central management system and ‘Producer Unit Manager’, the person responsible for managing the PU.
These Producer Units are then further divided into smaller ‘Learning Groups’, each of which is supported by a Field Facilitator. Our Field Facilitators are the front line of Better Cotton at the field level – they carry out training, raise awareness of sustainable practices, visit farmers one-to-one, engage with local community leaders and institutions, and collect critical data on field practices.
When a Producer Unit is established, the staff’s first task is to set up an informed activity and monitoring plan. This plan should cover all areas of our Principles and Criteria, and take into account local priorities and the needs and aspirations of farming communities. Activities are then carried out and monitored according to this plan, and at the end of the season, the PU management and Field Facilitator come together to assess what worked, what didn’t work, and why. Based on these learnings, they can then re-adjust their next year’s activity and monitoring plans.
Our required management systems are comparable to the integrated management systems that companies across various sectors employ. Indeed, Large Farms are generally managed similarly to regular companies, and consequently our management requirements for the large farm context focus on whether a farm’s existing systems enable continuous improvement and learning. These systems should help large farms to track and address non-conformities with our standard, and enable monitoring of impacts on the environment and communities – within and outside their farm’s boundaries.
How does our revised Principles and Criteria drive improvements in management?
In April 2023, we announced the latest revision of our Principles and Criteria (P&C), our field-level standard, which was carried out in order to ensure that the P&C remains an effective tool to drive continuous improvement and deliver sustainability impact.
One of the key changes that we made as part of this revision was to make Management the first Principle in our P&C, recognising its critical function in driving and measuring progress across all areas.
With the updated document introducing new requirements, Producer Units will be asked to place greater focus on establishing relevant and inclusive activity plans and monitoring systems, and ensuring field data is analysed to inform future activities.
Beyond management systems, several other key changes are being introduced as part of the revised Management Principle:
Extensive consultation with farmers and farming communities will now be an explicit requirement, to ensure farmer priorities are better reflected in PU-level activities
We have strengthened requirements around effective and inclusive capacity strengthening. While the P&C always had capacity strengthening requirements, Producer Units will now be explicitly required to ensure capacity strengthening activities cover the locally relevant content and are delivered in an equitable and engaging way to farming households and workers
A specific focus on climate change mitigation and adaptation has been introduced – although related practices (such as reducing fertiliser use, or efficient irrigation) will remain integrated throughout the standard
A greater focus on addressing gender issues has been incorporated, recognising the critical role of women in cotton production. This will include designated responsibilities to consult with farming households and workers, identify gender-related challenges, and implement solutions
There is a broader focus on collaborative action to address sustainability challenges. In the previous version of our P&C, we outlined a requirement for collaborative action on water issues – in the updated P&C, this has been expanded to recognise the importance of working with other stakeholders on any relevant sustainability issue
We look forward to working closely with our Programme Partners to roll out the revised P&C next season and to continue investing in good approaches to support and monitor cotton farmers, and particularly smallholder farmers, at scale.
To find out more about the revision of our P&C, check out the other blogs in this series here.
Photo Credit: Better Cotton/Khaula Jamil Location: Rahim Yar Khan, Punjab, Pakistan. 2019. Description: Farm-worker Ruksana Kausar prepares to plant a sapling with seeds provided to her by Better Cotton and WWF.
By Ashok Krishna, Sustainable Livelihoods Senior Coordinator at Better Cotton, and Heleen Bulckens, Senior Program Manager Materials at IDH
Heleen Bulckens, Senior Program Manager Materials at IDH
Ashok Krishna, Sustainable Livelihoods Senior Coordinator at Better Cotton
With proposed changes to the EU’s much-talked-about Corporate Sustainability Due Diligence Directivebeing debated, the livelihoods of millions of smallholder farmers could be on the edge of a significant change. The amendments in question would create a legal framework of accountability for EU-based companies, paving the way for smallholders to achieve a living income – a huge step towards creating better livelihoods for smallholders across industries, and particularly for the 90% of cotton farmers worldwide who grow cotton on less than two hectares of land.
Whether or not these landmark amendments are passed, the fact that they are up for discussion is already a sign of progress, as it recognises the role companies play in the socio-economic conditions of those that produce their products. This recognition comes amidst the often complex nature of supply chains where responsibilities are sometimes ambiguously defined.
Fortunately, this legislative trend supports the direction that Better Cotton is taking. Better Cotton has been doubling down on its commitment to sustainable livelihoods, looking at what more can be done within our own programme and through strategic partnerships with organisations such as IDH to improve the living standards of millions working in cotton.
Our Focus on Smallholder Farmers
In Better Cotton’s 2030 Strategy, we set a clear goal: to increase the net income and resilience of two million cotton smallholders and workers worldwide.
While Better Cotton works with farms of all sizes, in the context of our living income work, the focus is on smallholders due to their increased socio-economic and environmental vulnerability. These farmers often grapple with limited access to capital and are at greater risk of negative climate change impacts, which increases the risk of labour rights violations and practices such as child labour.
A New Principle and Approach to Sustainable Livelihoods
To drive progress towards Better Cotton’s 2030 target, we have added a dedicated Sustainable Livelihoods Principle to our revised standard, and we are also developing a comprehensive Sustainable Livelihoods Approach, due to be published in early 2024. This holistic approach will outline the exact steps Better Cotton will take to improve living standards for cotton farming communities and workers, hereby acknowledging that cotton farming systems encompass other crops that also require attention.
The approach outlines actions at three levels – farm, community and structural – and in three dimensions – production, purchasing practices and creating enabling environments. It will help us to unify our stakeholders, create a common language for what we mean by ‘sustainable livelihoods’, and ultimately, drive tangible change across the cotton sector.
Creating a Common Language: What Constitutes Sustainable Livelihoods?
Living Wage
A living wage is the required wage level for a worker to earn a sufficient salary to enable their family to afford a decent standard of living.
Living Income
Living income is the net income that a household needs to earn to enable all members of the household to afford a decent standard of living.
Beyond Living Income
For Better Cotton, living income is the first step towards a desired or prosperous income. This concept draws from IDH’s definition of ‘Better Income’, and encompasses higher income, stable income, and equitable income.
Closing the Gap to Living Incomes in Cotton With IDH
As we work towards realising our livelihoods goals, the partnership between Better Cotton and IDH has been instrumental. IDH recognises that farming should be a pathway to prosperity, not a struggle for survival. IDH collaborates closely with governments, businesses and local communities to promote sustainable value chains, and the organisation has created a Living Income Roadmap which guides companies on how to turn commitments into action. Better Cotton’s plan of action is based on this Roadmap. Better Cotton has also recently joined the IDH Living Income Business Action Committee which will allow us to exchange insights with initiatives in other sectors on living income strategies.
As part of our partnership, IDH and Better Cotton are identifying the living income gap for smallholder cotton farming households in two states in India (Maharashtra and Telangana) where Better Cotton is currently active. The project will also work to strengthen Better Cotton Programme Partners’ awareness of this topic through training.
Time for Action: The Power of Collaboration Across the Supply Chain
Additionally, Better Cotton actively engages in the Living Income Community of Practice, an alliance of partners focused on improving smallholder incomes by increasing understanding of living income gaps and identifying strategies to close them.
Further, we foster dialogue among experts and stakeholders across the cotton supply chain. A recent highlight was the Better Cotton Conference in June 2023, which sparked vital conversations, ranging from yield enhancement to establishing financial support channels for farmers.
At Better Cotton and IDH, we recognise the intricate and long-term nature of our work to increase incomes and create sustainable livelihoods. While there is no ‘one-size-fits-all’ approach, collaborations like these help us to move the needle on this topic.
Yet these conversations are only truly effective if the brands and retailers and other value chain actors that are members of Better Cotton, the farming community, and other local stakeholders, such as governments, are involved. Each stakeholder needs to understand the role that they need to play in supporting closing income gaps. When everyone is at the table, we can pool resources, ideas and solutions and encourage joint investments that ultimately bring us closer to achieving living incomes for farmers around the world.
For more information on the steps that we are taking to achieve living incomes for cotton communities, keep an eye out for Better Cotton’s Sustainable Livelihoods Approach, which will be published in the coming months.
Better Cotton’s Public Affairs Manager, Lisa Ventura speaking at an ISO event at COP 28. Photo Credit: Lisa Ventura.
In late November, ahead of her trip to Dubai to represent Better Cotton at the 28th session of the UN Climate Change Conference of Parties (COP28), we spoke to Public Affairs Manager Lisa Ventura about our plans and objectives at the climate conference.
Now that COP28 has drawn to a close, we caught up again with Lisa to hear about her experience at the conference, the progress made, and her key takeaways.
What are your reflections on COP28?
Lisa Ventura
For the first time, agriculture was a major focus at this year’s summit, with a full thematic day on 10 December. Given the contribution of agriculture to global emissions, this was a big step forward to finding solutions to climate change in a meaningful way.
Governments called for the implementation of multi-sectoral solutions on climate and agriculture, such as land use management, sustainable agriculture, resilient food systems, nature-based solutions and ecosystem-based approaches. Most importantly, they recognised that these innovative and sustainable agricultural practices create economic, social and environmental benefits, improved resilience and well-being in particular.
However, it is important to remain attentive to the focus given to food systems when COP and other climate discussions address agricultural topics. The active participation of organisations like Better Cotton is key to ensuring a balanced and integrated approach that takes into consideration all crops.
After a lot of back and forth, there is finally an agreement to transition ‘away from fossil fuels in energy systems, in a just, orderly and equitable manner’ to avert the worst effects of climate change. This transition from fossil fuels will impact every supply chain.
I’d also like to emphasise just how important COP has become for the sustainability ecosystem. All actors who wish to play their role in the future of our economic, social and environmental frameworks were present, and the Conference is driving the international agenda as a whole.
How will the UN climate negotiations at COP28 affect cotton farming and farmers around the world?
Farming communities around the world are already facing adverse impacts of climate change. Following droughts, crop yields are expected to fall significantly, resulting in diminished crop yields and overall livelihoods, and the recent floods in Pakistan and crop pests in India are just two of the recent examples of the issues impacting cotton farming.
Nevertheless, we must also bear in mind that cotton farming produces greenhouse gas emissions and that negotiations at COP are spearheading changes in agricultural systems towards more resilient and sustainable practices.
At COP28, delegates agreed to operationalise the Loss and Damage Fund, established last year at COP27, which aims to support especially vulnerable countries dealing with the effects of climate change. The decision taken in Dubai means that countries can start to pledge resources to it. This is a great starting point for the international community to find concrete means to support the livelihoods of many people, including farmers.
How did Better Cotton contribute to COP28, and what will you take forward from the conference?
Firstly, I feel a sense of pride that Better Cotton has been admitted to the United Nations Framework Convention on Climate Change (UNFCCC) as an observer organisation. This means we can attend all future sessions of COP, take part in the negotiation processes and play an important role in the global efforts to combat climate change. It also reflects Better Cotton’s role in promoting sustainable development within the international community.
Climate change can only be addressed if is it addressed holistically. To that end, we shared our climate change approach across various sessions and throughout our engagement, as it is key for cotton farming to be seen as part of the solution. For example, we hosted a side-event on how to drive the adoption of climate-smart practices in global value chains.
From the speakers of this session to farmers I met at the conference (kudos to our colleagues at Fairtrade for facilitating the participation of a delegation of farmers), climate finance was brought up time and again as the biggest gap to scale those existing tools. Greater access to resources is the only way to truly enable climate resilience and enhance smallholder livelihoods while enabling a transition to farming systems that produce sustainable crops.
We have demonstrated our commitment to inclusive collaboration and transparency by signing the United Nations’ International Trade Centre’s (ITC) ambitious ‘Uniting Sustainable Actions’ initiative, which champions the work of small- and medium-sized enterprises (SMEs) in global supply chains.
Carbon markets were also at the heart of many discussions, but government representatives did not reach an agreement on carbon trading rules (Article 6 of the Paris Agreement). As Better Cotton is developing its own GHG accounting system, it was important for us to understand how international carbon market mechanisms are being developed.
Finally, considering the significant percentage of emissions emitted by the fashion industry, I was surprised not to see more stakeholders representing this industry. There were, of course, some discussions about decarbonisation of the supply chains, but it remained on the sidelines. Greater focus on this sector is needed at COP to turn ambitious commitments from retailers and brands into legislation and measurable progress.
Going forward, we already have many ideas on how to contribute to future COPs, and are already discussing new partnerships to mobilise stakeholders in the cotton industry during these important events.
Photo credit: Better Cotton/Joe Woodruff. Location: Gujarat, India, 2023. Description: Deobhen, a farm worker picking cotton on Better Cotton Farmer Jogeshbhai’s farm in Gujarat, India.
By Graham Bruford, Global Knowledge Manager at Better Cotton
Graham Bruford, Global Knowledge Manager at Better Cotton
Last week we held our annual Programme Partner Meeting over three days, offering a solution-oriented event for the front-line implementers of the Better Cotton Standard System. Bringing together 486 participants, a record for Better Cotton, the event gave our Programme Partners – who play a vital role in leading farmer training and support in the field – the opportunity to learn and interact with partners from other countries, technical experts and Better Cotton staff.
Across the three days, we held a variety of sessions aimed at providing useful technical material to support our partners in their implementation activities. With a packed agenda, the meeting covered a whole range of topics, centred around three key themes: climate and improved use of data; decent work and sustainable livelihoods; and implementation insights.
Evan Girvetz, Principal Scientist and Global Program Leader at the Alliance of Biodiversity International and CIAT, was our first keynote speaker, giving a highly insightful speech on Climate Smart Agriculture (CSA). Participants then got the chance to hear about farm data digitalisation, as well as learning about two climate change projects that we are working on together with external organisations and our Programme Partners.
On the second day, Joyce Poku-Marboah, Senior Project Manager, Child and Forced Labour at Rainforest Alliance, gave the keynote, drawing from her experience working with smallholder farmers in the cocoa sector to discuss improving livelihoods and promoting decent work. Again, we had a series of presentations from external organisations and Programme Partners which highlighted the different projects that are taking place across our programmes to drive Better Cotton’s work on decent work and sustainable livelihoods forwards.
Lastly, on the final day of the meeting we focused on implementation insights. Our Programme Partners had put forward four key challenges, and we came together to discuss these issues and explore potential solutions. The challenges discussed were:
Increasing organic fertiliser production
Collective action partnerships
Ensuring access to, and availability of, high quality seed while managing seed cost
Addressing farmer reluctance to change their practices
During this last day, we provided a platform for partners to showcase their best practices to inspire future progress in continuously improving the implementation of the Better Cotton Principles and Criteria.
Better Cotton’s Programme Partner Knowledge Hub
Several Partners from China, India, Mozambique and Pakistan submitted videos of their innovative practices working alongside Better Cotton Farmers, covering topics including establishing cotton nurseries to combat climate change; accessible innovations; wheat seed production in a cotton-wheat crop rotation area; cotton-mushroom crop rotation; compost creation and use; and alternative incomes for farm workers. Better Cotton also presented its own innovation, the Knowledge Hub, which was developed for Partners and Producer Unit Managers.
In addition, the day included spotlights on high-performing field staff from several different countries, demonstrating the hard work and commitment of Producer Unit Managers and Field Facilitators in training and supporting farmers to implement improved practices.
Better Cotton has a network of close to 60 Programme Partners across the world, each of which has their own team of Field Facilitators, Producer Unit Managers and other field staff who work directly with Better Cotton Farmers. In order to make the event accessible to as many field staff as possible, we provided interpretation in eight languages, a record for the organisation. This was a major success, particularly during breakout sessions, as it allowed participants to communicate and express themselves in their own languages without limitations. This resulted in a very enriching discussion, exchange of experiences and proposed solutions to the challenges raised.
The event was well-received and appreciated by participants, generating a lot of questions and interaction, and it was really helpful to have our partners explaining their learnings and experiences from their participation in the various projects discussed. We look forward to continuing to engage with our partners during our regular Programme Partner webinars over the coming year, and at the face-to-face meeting due to take place in early 2025.
One year on since the launch of its programme in Uzbekistan, Better Cotton has co-hosted an event in its capital, Tashkent, to reflect on its successes and strengthen multistakeholder relations.
Held in collaboration with the National Commission of Combatting Human Trafficking and Forced Labour and the Uzbekistan Textile and Garment Industry Association, the organisation welcomed representatives from government, fashion retailers and brands, civil society NGOs, manufacturers, cotton producers, donors and knowledge partners.
The event, on 12 December, marked the end of a year in which Better Cotton has licensed its first clusters of farms in the country and launched a Roadmap of Sustainability Developments to unite influential stakeholders and advance the cotton sector’s sustainability credentials.
Speakers included Ilkhom Khaydarov, Chairman of the Uzbekistan Textile and Garment Industry Association, Marco Mantovanelli, Country Manager for Uzbekistan at the World Bank, and Joachim Fritz, Country Director for the German Agency for International Cooperation (GIZ).
The event explored four key themes: Sustainable Economic Development & Market Access, Regenerative Agriculture; Decent Work and Gender Equality; and Better Cotton’s Principles & Criteria V.3.0.
An Innovation Marketplace – in which stakeholders presented the latest tools and sustainable practices in cotton production – was held to drive discussion around effective solutions.
Our multistakeholder event in Tashkent was hugely successful in convening key stakeholders, reflecting on our journey to date and aligning on next steps. There is clear appetite for more sustainable agricultural practices in cotton, both at the farm-level and at the organisations we work with, and we’re committed to delivering this.
Damien Sanfilippo, Senior Director of Programmes, Better Cotton
By Leyla Shamchiyeva, Senior Decent Work Manager at Better Cotton
At Better Cotton, one of the core elements of our standard is our Assurance Programme, which ensures that only farms that meet all the core requirements of our Principles and Criteria are able to sell licensed Better Cotton. Our assurance model is critical to ensuring that our Members can source Better Cotton with confidence.
Key to this model is robust monitoring to determine whether farms are complying with our requirements, and a recent monitoring initiative in Uzbekistan provides a great illustration of how our unique approach works to drive continuous improvement.
Once infamous for its labour issues, our programme in Uzbekistan is now a testament to the power of dedicated monitoring and a commitment to decent work. Let’s take a look at how Better Cotton contributed to the cause.
The Challenge and Better Cotton’s Approach
Uzbekistan’s historical struggles with state-sponsored forced and child labour in cotton production are well-documented, and this was a key focus as we set up our programme in the country. It is essential that we are able to verify that farms in the country are meeting our requirements around decent work, which are based on the International Labour Organization’s (ILO) fundamental principles and rights at work, including freedom from child, forced and compulsory labour.
To achieve this, we introduced enhanced decent work monitoring alongside our regular licensing assessment. This dual approach aimed to address the concerns lingering concerns about forced labour in Uzbekistan’s cotton sector and ensured that only fair labour practices were being implemented.
In-Depth Monitoring and Methodology
The recent monitoring initiative in Uzbekistan was a rigorous process. It involved semi-structured interviews with over 1,000 workers across 12 farms in 7 provinces, providing a diverse and in-depth perspective of the labour situation on the ground.
This process was not only about checking compliance but also understanding the everyday realities of the workers, their challenges, aspirations, and complaints.
Findings and Outcomes
The monitoring findings were illuminating – we found no evidence of systemic state-imposed forced labour or child labour. Our approach went beyond merely identifying labour violations, though. We explored a range of decent work issues, including fair pay, working conditions, and workers’ rights, ensuring a holistic assessment of labour practices.
Although it’s positive that forced labour and child labour have been successfully eradicated from Uzbekistan, Better Cotton’s goal is to also ensure there aren’t any other blind spots when it comes to labour rights.
Proactive Measures and Continuous Improvement
When issues such as wage delays or health and safety concerns were identified, Better Cotton acted swiftly and minor issues were resolved through direct dialogue with farm management. We will ensure that farm workers continue to be compensated fairly through continued decent work monitoring. We envisage that this will initially be carried out annually, with a view to ultimately taking a risk-based approach, which will be triggered when we become aware of an emerging risk.
If found, more serious concerns would be escalated to the labour inspectorate. Better Cotton continues to endorse the ILO’s work to strengthen the capacities of the labour inspectorate, demonstrating our commitment to not just identify but actively address labour issues.
Better Cotton’s Assurance System and Its Importance
Our assurance approach in Uzbekistan is crucial for demonstrating the credibility of our system to the global market and to our Members. Coupled with the launch of our traceability solution, which enables our Members to track Traceable Better Cotton to the sourcing country, the robustness of our monitoring and the transparency of our processes provide confidence for those looking to source licensed Better Cotton from Uzbekistan.
The journey does not end here. We are continually refining our methods and expanding our reach to ensure that every cotton farm in Uzbekistan, and beyond, adheres to our high standards.
Better Cotton Members will have the chance to learn more about our programme in Uzbekistan at our upcoming meeting in Tashkent on December 12, which will convene a wide range of stakeholders, including international organisations, embassies, government, industry actors, civil society, human rights activists, and retailers and brands. This event will offer deeper insights into the transformative changes in Uzbekistan’s cotton sector and our future plans. Keep an eye out for more information about the outcomes of the event in the coming days.
Photo credit: COP28/Kiara Worth. Location Expo City Dubai, United Arab Emirates. December 3, 2023. Description: Flags at the UN Climate Change Conference COP28 at Expo City Dubai on December 3, 2023, in Dubai, United Arab Emirates.
Better Cotton has pledged its support to the United Nations’ International Trade Centre’s (ITC) ‘Uniting Sustainable Actions’ initiative, which champions the work of small- and medium-sized enterprises (SMEs) in global supply chains.
The initiative endeavours to highlight and reward the contributions of SMEs by collating and publicising their sustainability credentials on the UN’s Certified Business Registry – a centralised platform convening multiple supply chain actors.
SMEs benefit from enhanced market access, with scope to generate new business. For retailers and brands, it is an opportunity to identify climate-smart suppliers from emerging markets.
Better Cotton is one of five sustainability standards from within the apparel and textile sectors to have committed to contributing company data to the registry, which will highlight the fundamental role Supplier and Manufacturer Members play in facilitating the supply and demand of more sustainable materials.
It is joined by the Global Organic Textile Standard (GOTS), Textile Exchange, Oeko-Tex and Worldwide Responsible Accredited Production (WRAP). These organisations will together spotlight more than 60,000 SMEs via the Certified Business Registry, helping boost supply chain transparency and create opportunities for collaboration.
Better Cotton will provide the credentials of Better Cotton Supplier and Manufacturer Members to have aligned with the new Chain of Custody Standard. The standard establishes the requirements Supplier and Manufacturer Members must comply with to trade Traceable Better Cotton, which was introduced to help Better Cotton Farmers access increasingly regulated markets.
Alia Malik, Better Cotton’s Senior Director for Data and Traceability said, “As COP28 gets underway, this commitment to showcasing businesses that source more sustainable materials is another positive step towards reaching the Sustainable Development Goals.”
As COP28 gets underway, this commitment to showcasing businesses that source more sustainable materials is another positive step towards reaching the Sustainable Development Goals.
Alia Malik, Senior Director for Data and Traceability, Better Cotton
Centralising data on sustainability standards will enhance small business visibility and market access, aligning with consumer preferences for sustainable value chains.
Pamela Coke-Hamilton, Executive Director, ITC
On 11 December, Better Cotton’s Public Affairs Manager, Lisa Ventura, will participate in an event at COP28, hosted by the ITC and the U.S. Department of State, titled Just Transition Through Trade – Empowering Small Enterprises. Lisa will talk about the role of policy in achieving a just transition and share reflections on how the current regulatory regime should support small businesses as well as smallholder farmers to contribute to climate action. To find out more about the event, click here.
Photo credit: COP28/Mahmoud Khaled. Location Expo City Dubai, United Arab Emirates. November 30, 2023. Description: General view of Al Wasl during the UN Climate Change Conference COP28 at Expo City Dubai on November 30, 2023, in Dubai, United Arab Emirates.
This year, Better Cotton will be participating in COP28, the 28th session of the UN Climate Change Conference of Parties. We have recently been accepted as an observer to the United Nations Framework Convention on Climate Change (UNFCCC), and will be hosting our own side-event at the conference, as well as speaking at and participating in various other events.
Lisa Ventura, Public Affairs Manager at Better Cotton, and Director of Development Rebecca Owen will be the organisation’s representatives at the conference, which will convene from 30 November to 12 December 2023 in Dubai, United Arab Emirates (UAE). Ahead of the event, we caught up with Lisa to learn about Better Cotton’s plans and objectives at COP28.
Why is it important for Better Cotton to be at COP28?
Lisa Ventura, Public Affairs Manager at Better Cotton.
By attending COP28, we are demonstrating Better Cotton’s commitment to global collaboration and underscoring the importance of multilateralism in crafting effective and inclusive strategies for climate action.
I also feel that sustainable agriculture has a greater space on the COP agenda this year. To that end, we believe it is important to participate and share how climate-smart agricultural practices play a fundamental role in tackling climate change.
At COP, we aim to craft innovative public-private partnerships to carry our work forward and advocate for nature and farmers to be at the heart of political processes. Climate action must be inclusive to be meaningful.
What are Better Cotton’s objectives at the conference?
Our main objective at COP is advocacy. Better Cotton strives to improve the lives and livelihoods of cotton farmers, farm workers and their communities. Therefore, I want to ensure that no one is left behind in such a high-level event.
Last year, at COP27, the Loss and Damage Fund was established, aiming to provide financial assistance to the most vulnerable nations being impacted by the effects of climate change. Now, the negotiations on this topic will cover who will pay into the fund and how much, as well as who will be eligible to receive funding and on what grounds.
As such, our hope for the conference is that the fund delivers on its promise and provides accessible climate finance tools, especially for smallholder farmers and communities that are particularly vulnerable to the adverse effects of climate change
We constantly see the communities we serve in a vulnerable position due to the climate crisis and we hope the results of COP28 will support a just transition towards sustainable production.
What’s on the agenda for Better Cotton at COP28?
We will kick off our COP28 activities on 4 December with a side-event titled ‘Trade tools for climate action’ which is being hosted by Bonsucro and RSPO, with the support of other sustainability standards including ourselves. We are thrilled to join forces with these organisations to highlight how sustainability standards drive climate action in the Forest, Land, and Agriculture sectors.
On 9 December, we will speak at a side-event hosted by Partnerships for Forests (P4F) and the Indonesian Chamber of Commerce, called ‘Growing Ingredients in Harmony with Nature’, where our focus will be on how sustainable standards contribute to promoting responsible sourcing practices.
Then, on 10 December we are very excited to be hosting our own side-event on ‘Mainstreaming Climate-Smart Agricultural Practices’ as part of the Standards Pavilion by the International Organization for Standardization (ISO). The session will aim to increase awareness of sustainable agriculture as a robust climate crisis solution, and identify new partners to drive the adoption of climate-smart practices.
We have a fantastic set of speakers lined up, including:
Rebecca Owen, Director of Development, Better Cotton (Moderator)
Sarah Leugers, Chief Growth Officer, Gold Standard
Hannah Pathak, International Managing Director, Forum for the Future
José Alcorta, Head of Standards, ISO
Finally, I will also be speaking at the U.S. Center on 11 December as part of the ‘Just Transition through Trade: Empowering Small Enterprises’ event hosted by the International Trade Centre (ITC) and the US Department of State, where we will discuss how trade can play a pivotal role in fostering an inclusive and equitable transition aligned with the Paris Agreement’s goals, fostering social, economic, and environmental benefits. Better Cotton has also signed ITC’s pledge ‘Uniting Sustainable Actions’ to contribute to a more resilient, responsible, and inclusive global economy.
Is there anything you would recommend reading to prepare for COP28?
Yes, so many. Here are a few that I have found insightful and which remind us of the context of previous decisions by COP:
If you’re going to be in attendance at COP, please do join us for our side-event on 10 December! Full details are here, and if you’d like more information, please reach out to me via email: [email protected].
Photo credit: Better Cotton. Location: Lahore, Pakistan, 2023. Description: Better Cotton Country Director for Pakistan, Hina Fouzia, signs the MoU at a ceremony in Lahore with Chairman of APTMA South, Kamran Arshad.
The Better Cotton Pakistan team recently celebrated a new partnership agreement while hosting a first-of-its-kind regenerative agriculture workshop.
Better Cotton Pakistan signed a Memorandum of Understanding (MoU) with the All Pakistan Textile Mill Association’s (APTMA) Cotton Foundation (ACF) to advance the production of more sustainable cotton in the country.
The APTMA is a trade organisation representing more than 200 Pakistani textile companies. Its Cotton Foundation was established to drive improvements within the country’s cotton value chain.
The partnership will help promote the Better Cotton Programme across Pakistan, strengthening ties with key stakeholders as well as capacity to deliver training and resources to cotton farming communities.
It was appropriate that the agreement was formalised during a multi-day event in Lahore, Pakistan, which included a pivotal workshop on regenerative agriculture and discussions about an impact marketplace. ‘Scope of Regenerative Agriculture and Priorities for an Impact Market’ addressed key factors of what is needed to secure a thriving future for the cotton industry.
Photo credit: Better Cotton. Location: Lahore, Pakistan, 2023. Description: Emma Dennis, Senior Global Impact Manager, gives her presentation.
Emma Dennis, Senior Global Impact Manager at Better Cotton, and Dr Shafiq Ahmed, a Senior Advisor at Better Cotton, presented on the importance of fundraising and field-level investment to accelerate the adoption of more sustainable practices. Emma outlined the development of Better Cotton’s proposed Impact Marketplace, a framework through which stakeholders could directly finance farm-level activities; Shafiq discussed Better Cotton’s existing Impact Accelerators, a series of environmental and social projects that will underpin the future initiative.
Other workshop speakers represented the Pakistan Agricultural Research Council (PARC) and Soorty Enterprises Pvt Ltd, Pakistan’s largest vertically-integrated denim manufacturer. Retailers and brands, civil society organisations and Better Cotton Programme Partners also attended. Better Cotton’s Country Director for Pakistan, Hina Fouzia, and the Chairman of APTMA South, Kamran Arshad, signed the Memorandum of Understanding between Better Cotton and APTMA during an official ceremony.
Better Cotton licenses more than half a million farmers in Pakistan, helping them develop their skillsets and implement more sustainable agricultural practices.
Our event was a huge success, not least because we were able to announce our partnership with the APTMA. Better Cotton is committed to driving improvements at the field-level and understands it can’t do this alone. This agreement will undoubtedly help advance our mission for the benefit of Pakistani cotton farmers.
Hina Fouzia, Better Cotton’s Country Director for Pakistan
Photo credit: Lisa Barratt, Better Cotton. Location: N’Djamena, Chad, 2023. Description: Cotonchad, IDH and Better Cotton convene multistakeholder meeting in N’Djamena.
On 21 November 2023, Cotontchad convened a multistakeholder event in Chad to explore the potential for a Better Cotton Programme.
Better Cotton, Cotontchad, the country’s only aggregator and exporter of cotton, and IDH, which seeks to transform markets through collaborative innovation, convening and investment, gathered key stakeholders from Chad’s cotton industry in the country’s capital, N’Djamena, to discuss the potential for the launch of a new Better Cotton Programme.
The multistakeholder event included participants from national ministries, cotton farmer representatives, private sector actors and civil society organisations, and promoted dialogue on perspectives on the challenges and opportunities in sustainable agriculture in the cotton sector in Chad.
Cotontchad supports around 200,000 smallholder farmers across the country. Through financial aid and the allocation of resources, it has helped increase yields from 17,500 metric tons (MT) in 2019 to more than 145,000 MT in 2022.
We are committed to developing the sustainability credentials of Chadian cotton and are aligned with Better Cotton’s aims. This meeting helped to establish the next steps required to create the right enabling environment to continue to deliver for the country’s cotton farming communities.
Oliver Renson, Chief Executive Officer at Cotontchad
IDH is firmly committed to supporting the sustainable development of the cotton growing region of Chad. Supporting Cotontchad alongside Better Cotton will benefit close to 200,000 farmers, strengthening international market linkages. This will contribute directly to the broader regional development objectives of the Climate Resilient Cotton Landscape which we are convening in Chad.
Pramit Chanda, Global Director Textiles and Manufacturing at IDH
Convenings like this are fundamental to the success of our operations. Not only do they help us forge and strengthen partnerships within the sector and beyond, they also help us learn from like-minded organisations that share our commitment to supporting cotton farming communities.
Alan McClay, Chief Executive Officer at Better Cotton
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