Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2021-22 cotton season, 2.2 million licensed Better Cotton Farmers grew 5.4 million tonnes of Better Cotton.
Today Better Cotton has more than 2,500 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Photo credit: Lisa Barratt, Better Cotton. Location: N’Djamena, Chad, 2023. Description: Cotonchad, IDH and Better Cotton convene multistakeholder meeting in N’Djamena.
On 21 November 2023, Cotontchad convened a multistakeholder event in Chad to explore the potential for a Better Cotton Programme.
Better Cotton, Cotontchad, the country’s only aggregator and exporter of cotton, and IDH, which seeks to transform markets through collaborative innovation, convening and investment, gathered key stakeholders from Chad’s cotton industry in the country’s capital, N’Djamena, to discuss the potential for the launch of a new Better Cotton Programme.
The multistakeholder event included participants from national ministries, cotton farmer representatives, private sector actors and civil society organisations, and promoted dialogue on perspectives on the challenges and opportunities in sustainable agriculture in the cotton sector in Chad.
Cotontchad supports around 200,000 smallholder farmers across the country. Through financial aid and the allocation of resources, it has helped increase yields from 17,500 metric tons (MT) in 2019 to more than 145,000 MT in 2022.
We are committed to developing the sustainability credentials of Chadian cotton and are aligned with Better Cotton’s aims. This meeting helped to establish the next steps required to create the right enabling environment to continue to deliver for the country’s cotton farming communities.
Oliver Renson, Chief Executive Officer at Cotontchad
IDH is firmly committed to supporting the sustainable development of the cotton growing region of Chad. Supporting Cotontchad alongside Better Cotton will benefit close to 200,000 farmers, strengthening international market linkages. This will contribute directly to the broader regional development objectives of the Climate Resilient Cotton Landscape which we are convening in Chad.
Pramit Chanda, Global Director Textiles and Manufacturing at IDH
Convenings like this are fundamental to the success of our operations. Not only do they help us forge and strengthen partnerships within the sector and beyond, they also help us learn from like-minded organisations that share our commitment to supporting cotton farming communities.
Alan McClay, Chief Executive Officer at Better Cotton
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