Better Cotton Claims Training for Marketing Teams

This session is for existing Retailer and Brand Members of Better Cotton and will focus on how to make credible claims about Better Cotton. Please note this training is mandatory and must be attended in order to satisfy one of the eligibility criteria to make use of any Better Cotton Claims.

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Better Cotton Claims Training for Marketing Teams

This session is for existing Retailer and Brand Members of Better Cotton and will focus on how to make credible claims about Better Cotton. Please note this training is mandatory and must be attended in order to satisfy one of the eligibility criteria to make use of any Better Cotton Claims.

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Better Cotton Claims Training for Marketing Teams

This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton.

We will cover:

– The evolving legislation in different markets pertaining to sustainability claims

– How to credibly communicate about Better Cotton across different channels

– What Better Cotton resources are available to you

– What makes a credible sustainability claim

– How to get in contact with us

– How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claim, such as mass balance (our Chain of Custody model), and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the ‘Retailer and Brand Sourcing and Communications Training’ session.

This training is only for Better Cotton Retailer and Brand Members. All non-Retailer and Brand Members who register for this training will not be accepted.

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Retailer and Brand Members: Get Ready for Traceability

Are you a Better Cotton Brand & Retailer Member who is interested in sourcing Physical (also known as Traceable) Better Cotton? Join this webinar to learn more about how our Traceability solution works, how to get started, and how to prepare and support your suppliers in their journey towards traceability.

Please note that this webinar takes place monthly and a recording of one of the sessions is available on myBetterCotton. This training is only for Better Cotton Retailer and Brand Members. All non-Retailer and Brand Members who register for this training will not be accepted.

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Better Cotton Stakeholder Event and Field Trip in Cairo, Egypt

This field trip is targeted towards Retailers and Brands and their key suppliers wishing to source Egyptian Better Cotton.  

Join a dynamic discussion forum in Cairo where you can meet with other Retailer & Brand Members, Supplier & Manufacturer Members and key stakeholders including producers, government officials and donors.  

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2030 Strategy Webinar Series: Closing the Living Income Gap

Better Cotton is committed to improving the living income gap and supporting farmers as part of the sustainable livelihoods impact area of our 2030 Strategy. Join Better Cotton and IDH for this collaborative webinar that will unpack the challenges associated with achieving living income for farmers and farm workers.  

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