This session is for existing Retailer and Brand Members of Better Cotton and will focus on how to make credible claims about Better Cotton. Please note this training is mandatory and must be attended in order to satisfy one of the eligibility criteria to make use of any Better Cotton Claims.

We will cover:

- The evolving legislation in different markets pertaining to sustainability claims

- How to credibly communicate about Better Cotton across different channels

- What Better Cotton resources are available to you

- What makes a credible sustainability claim

- How to get in contact with us

- How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claim, such as mass balance (our Chain of Custody model) and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the 'Better Cotton Monthly Training for Retailers and Brands' session.