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Impact Targets

Better Cotton’s five Impact Targets underpin the organisation’s 2030 Strategy and map out how we will measure and communicate progress as we drive transformational changes at the field level.

Born out of years of consultation with our partners and experts, each target has its own specific goals which we aim to reach by 2030, along with indicators and methods of data collection. And while unique in their proposed impact, the targets all feed into one another to create an integrated blueprint for a better future.

	Climate change mitigation Target: By 2030, reduce greenhouse gas emissions per tonne of Better Cotton lint produced by 50% from the 2017 baseline.
	Sustainable livelihoods Target: By 2030, sustainably increase the net income and resilience of two million cotton farmers and workers.
	Soil health Target: By 2030, ensure 100% of Better Cotton farmers have improved the health of their soil.
	Women's empowerment Target: By 2030, reach one million women in cotton with programmes and resources that promote equal farm decision-making, build climate resilience, or support improved livelihoods. And ensure 25% of field staff are women with the power to influence sustainable cotton production.
	Pesticide use Target: By 2030, reduce the use and risk of synthetic pesticides applied by Better Cotton farmers and workers by at least 50%.

Climate change mitigation

Target: By 2030, reduce greenhouse gas emissions per tonne of Better Cotton lint produced by 50% from the 2017 baseline.

Sustainable livelihoods

Target: By 2030, sustainably increase the net income and resilience of two million cotton farmers and workers.

Soil health

Target: By 2030, ensure 100% of Better Cotton farmers have improved the health of their soil.

Women's empowerment

Target: By 2030, reach one million women in cotton with programmes and resources that promote equal farm decision-making, build climate resilience, or support improved livelihoods. And ensure 25% of field staff are women with the power to influence sustainable cotton production.

Pesticide use

Target: By 2030, reduce the use and risk of synthetic pesticides applied by Better Cotton farmers and workers by at least 50%.

Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.

Today Better Cotton is grown in 26 countries around the world and accounts for 20% of global cotton production. In the 2020-21 cotton season, 2.2 million licensed Better Cotton Farmers grew 4.7 million metric tonnes of Better Cotton.

Today Better Cotton has more than 2,500 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.

The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.

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