This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton.

We will cover:

– How to credibly communicate about Better Cotton across different channels

– What Better Cotton resources are available to you

– What makes a credible sustainability claim

– How to get in contact with us

– How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claim, such as mass balance (our Chain of Custody model), and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the ‘Retailer and Brand Sourcing and Communications Training’ session.