myBetterCotton
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Audience: Better Cotton Platform Users

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Audience: Better Cotton Platform Users

‘Transparency Is Not Optional Anymore’

‘Transparency Is Not Optional Anymore’

Rogerio Simoes on August 13, 2025

Alexander Ellebrecht at the Better Cotton Conference 2025 Day One: Networking Dinner Photo credit: Better Cotton/Evronas. Location: İzmir, Türkiye, 2025.

Alexander Ellebrecht, Account Executive at Source Intelligence

Source Intelligence was Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

At Source Intelligence, we help companies strengthen supply chain visibility and compliance through two complementary platforms. C Map enables organizations to meet complex regulatory requirements by leveraging bill of materials (BOM) data across multiple tiers of their supply chain. ChainPoint serves standards and scheme holders, supporting first-mile traceability and capturing critical data that is often difficult to obtain. We are now integrating these platforms. This will deliver deeper transparency and greater value, not only for standards organizations, members, and stakeholders, but also for shareholders. Because today, transparency is not optional anymore.

Better Cotton’s Phased Approach

Better Cotton has taken a thoughtful, step-by-step approach to building traceability using ChainPoint. They started with ginner-to-spinner traceability, then gradually extended the scope and introduced more detailed claim types. Several years ago, the system was based largely on a mass balance approach—a method that allows Better Cotton Claim Units (BCCUs) to be traded through the supply chain while maintaining an associated sustainability claim, even if the cotton is mixed with conventional sources. In recent years, the demand for visibility has grown. More companies now want to know with certainty: “Is this 100% Better Cotton that we are buying?”

This shift has led to the adoption of segregated models, which keep Better Cotton physically separate from conventional cotton throughout the chain. These models provide higher transparency and stronger claims. It’s a journey Better Cotton is still on—and one we are proud to support.

Impact and Transparency where it matters

The cotton industry is aware of its impact. We hear many farmer stories, of farmers who could improve their production with training and support from Better Cotton. Topics like irrigation, regenerative agriculture, are addressed, and it’s good to discuss this with the sector at the Better Cotton conference. These discussions help retailers and companies, at the end of the supply chain, understand the problems on the ground, while also creating opportunities for more collaboration.

With the existence of social media, companies are becoming increasingly responsible and accountable for their supply chain activities. We also see some government regulations and compliance topics, so there is really a driver for transparency. Transparency will not go away. It will stay on the agenda.

One principle I particularly appreciate is controlled transparency. This means not every piece of information is available to everyone, but rather that access is purposeful and relevant. This approach fosters trust, encourages openness, and enables more efficient collaboration.

Proud of Progress, Committed to More

We should be proud of how far we’ve come, but we must also keep asking: What can we do better? By applying proven quality management practices, we can work more efficiently, accelerate progress, and deliver lasting improvements. We’re also seeing strong growth in the collection and management of reliable data. Automation is making documentation less of a burden and more of an opportunity—helping people focus on insight and action rather than paperwork. 

The Better Cotton Conference matters because it’s ultimately about people. Progress in supply chains depends on collaboration, and while we have many digital tools—Zoom, Teams, and others—that make connecting easier, nothing replaces the depth of understanding that comes from meeting in person.

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Empowering Better Cotton’s Chain of Custody: How Control Union Enables Trust and Growth

Rogerio Simoes on July 24, 2025

By Lonneke de Kort, Business Unit Manager, Textiles, Recycling & Alternative Materials at Control Union

Control Union was Premium Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

In today’s textile sector, responsible sourcing is no longer a niche concept – it’s a growing expectation. As global brands, manufacturers, and suppliers commit to sustainability goals, the ability to trace raw materials back to verified sources has become essential. For Better Cotton, this means not only promoting sustainable practices at farm level, but also ensuring that cotton can be credibly traced throughout the supply chain.

Control Union plays a significant role in the Better Cotton system as an independent third-party certification body. We share Better Cotton’s vision for a more sustainable global cotton sector – one where integrity, transparency, and measurable impact are at the core.

With decades of experience in sustainability assurance, we operate in key production regions including Türkiye, India, Pakistan, Brazil, and parts of Africa, offering consistent, high-quality auditing services through local experts in local languages. This global presence enables brands and supply chain actors to benefit from working with one certification body across multiple geographies—combining consistent global standards with regional insight and responsiveness.

As one of the world’s leading certification bodies, we play a critical role in strengthening the Better Cotton Chain of Custody (CoC) system and ensuring that its core principles are upheld across diverse and dynamic supply chains.

The Better Cotton CoC framework is designed to track the journey of Better Cotton through each stage of the supply chain – from farm to finished product. It allows businesses to demonstrate that their sourcing decisions contribute to more responsible cotton production practices. As an independent assurance provider, our task is to verify that this system functions reliably and that participating sites meet the requirements defined by the Better Cotton CoC Standard.

Moreover, Control Union offers certification services across other widely recognized textile standards, such as Better Cotton, Regenagri, GOTS, GRS, RCS, and OCS, creating a one-stop-shop for brands and suppliers committed to sustainability. This integrated service offering not only streamlines certification processes but also reinforces traceability and accountability across different material streams.

Driving Continuous Improvement Through Independent Assurance

Our work goes beyond confirming adherence to documented requirements – it helps build confidence in the entire system. Third-party audits offer objective validation of sustainability claims, playing an essential role as the Better Cotton CoC system evolves, particularly with the introduction of Physical Chain of Custody models. As traceability becomes increasingly important, independent assurance supports the credibility and reliability that supply chain actors and end consumers seek.

We have observed that over time, the level of awareness and engagement within the sector is growing. More and more organisations are beginning to view responsible sourcing not just as a compliance necessity, but as a long-term strategic approach. This shift reflects a deepening understanding of Better Cotton’s goals and the value of participating in a transparent, verifiable system.

Control Union’s Role in the Sector

With a robust global infrastructure and a strong local presence, Control Union is well-positioned at the intersection of agricultural production and textile manufacturing. In Türkiye – a major player in both cotton cultivation and textile exports – our teams carry out Chain of Custody audits across a wide range of operators, ensuring alignment with the Better Cotton CoC Standard while respecting regional dynamics.

Our impartiality is a cornerstone of our work. As a third-party certification body, we do not provide consulting or guidance for compliance. Instead, we focus solely on verifying whether facilities meet the required standards through objective and consistent evaluation. This separation between verification and consultancy is vital to maintaining the integrity and credibility of the assurance process.

Its Importance During the Farm Inspection Stage

The role of Control Union is particularly critical during the farm inspection stage of the Better Cotton system. Through on-site inspections and field audits, Control Union verifies that the cotton farms comply with Better Cotton’s production principles, environmental standards, and social criteria.

This ensures that the raw cotton entering the supply chain genuinely originates from farms practicing sustainable and responsible agriculture.

These farm-level controls safeguard the integrity of the entire program by preventing non-compliant or fraudulent practices from entering the certified supply chain. As such, they form the foundation for the credibility and transparency of the Better Cotton label all the way to the end consumer. This guarantees that products labeled as “Better Cotton” are genuinely produced from cotton within the certified system.

Looking Ahead

As Better Cotton continues to expand its global reach and strengthen its Chain of Custody (CoC) system, Control Union remains unwavering in its commitment to delivering credible, rigorous, and independent verification services that embody the highest standards of professionalism and integrity.

We take great pride in contributing to a system that upholds traceability, accountability, and a culture of continuous improvement across the cotton supply chain.

In alignment with Better Cotton’s requirements, certain retailer and brand members – depending on their sourcing volumes – are obliged to verify their annual Better Cotton procurement through an independent third-party audit.

At Control Union, we see our role as going beyond mere compliance checks; we act as guardians of trust, helping to secure the credibility of sustainable sourcing commitments and reinforcing the transparency that consumers and stakeholders increasingly demand.

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‘The Market for Sustainability and Sustainable Certification Is Rapidly Changing’

Rogerio Simoes on July 18, 2025

Ali Ertuğrul, from USB Certification, at the Better Cotton Conference in İzmir (Credit: Better Cotton Initiative)

By Ali Ertuğrul, Technical and Quality Manager at USB Certification

USB Certification was Headline Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

I’m an environmental engineer, so sustainability is at my heart. As the technical and quality manager for textile and recycling certification departments at USB Certification, I make sure the programme requirements, including those with Better Cotton, are implemented correctly.

This year, we started working in Pakistan with farm-level certification for Better Cotton, something which has been pretty exciting for us. Even though we had done farm certification before, in other countries, this is quite special–and we believe that sustainable production practices will flourish there.

The working models, especially in supply chains, are quite different from country to country. You can have bigger production areas in certain countries, like Bangladesh, or you can have a network of suppliers and subcontractors working together, as in Turkey. So, while we are doing certification, we are also guiding them towards achieving their goals in traceability, to ensure their compliance against the requirements.

Data and collective work

The biggest risk in the sustainability sector right now is greenwashing. There’s nowhere to go if we cannot back up our claims with data, with actual, factual, and verified data. But we also have to propagate that data throughout the supply chain.

In order to be able to do that, you need a technological infrastructure to ensure traceability from the extraction of the raw material–or production of the raw material–all the way to the labels, on the consumer facing product itself.

You cannot do it without data, you cannot do it without assurance, and you definitely cannot do it without in a technological infrastructure.

Different stakeholders need to work together to reach sustainability goals. First of all, we need programme ownership, assurance provider, and certification. We are part of a triangle which are interacting with the other two areas.

Programme owners set the requirements, the criteria, for the compliance of certified entities. They also assign assurance providers, so they can actually verify the system of a certification body, not only monitoring the outcome of the work that the certification bodies are doing. They also make sure the certification bodies have a mature, competent system capable of assessing the requirements of the standard–in the audit and the certification process.

Eyes on the ground

There is another responsibility: we are the eyes on the ground. If we see any deviations, if there’s any ground reality that is deviating from the standard requirements, it’s our responsibility to have that communicated to the programme owners. It is part of the monitoring, evaluationand learning cycle.

As a programme owner, Better Cotton is heavily involved with the implementation of the standard itself, through their implementation partners all over the world. That means, it also gives the standard a localised context. In that sense, it was actually good to witness such a nuanced approach to standard requirements.

With the new certification paradigm that has come up, the collaboration between the program owner and the certification body, like USB Certification, will be tighter in the coming years, thanks to the level of assurance. The level of data collaboration will increase.

Hearing from farmers

At this year’s Better Cotton Conference, the sessions brought some provocative questions into the spotlight, which I quite enjoyed. Also, this year’s conference’s motto was ‘It Starts with Farmers’, and it is always good to hear the opinions of farmers.

Another thing I enjoyed was the networking. The participants were not passively listening to the sessions, they were engaging in conversations with different kinds of stakeholders at the same time. I would say the conference has moved the mission forward.

This is an important event, as it is a hub and a ground, a chance to bring all different stakeholders into the same place. Also, a chance to reiterate what I said before, that this is a dialogue, this is a conversation. It’s also an ever-changing landscape, the market for sustainability and sustainable certification is rapidly changing. So, without engaging in meaningful conversations, we cannot do it.

This is one of the missions of Better Cotton as well, and one of the missions of this year’s conference.

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Better Cotton Conference 2025: Only Two Months Until Our Annual Gathering

Rogerio Simoes on April 17, 2025

As we write these lines, our live countdown says 61 days, 16 hours, and 29 minutes… This means we are just two months from the Better Cotton Conference 2025, which takes place in the city of İzmir, Türkiye, on 18-19 June. We look forward to welcoming retailers, farmers, and other representatives of the cotton industry to this year’s event and wanted to take this opportunity to look at the busy agenda that will fill the two days of presentations and discussions – whilst we put the finishing touches to what promises to be one of the most important conferences we have held so far. 

From supporting farmers and their communities to exploring how data can best help us shape the future of sustainable cotton, the 2025 Conference will come at a pivotal moment for Better Cotton and our community. With the recent implementation of our traceability programme and the launch of our certification system in early 2025, we have taken decisive steps towards greater efficiency, better engagement and improved accountability. We are now ready to take a leap towards an even more impactful Better Cotton. 

Register now

Two transformative days 

Our agenda reflects both our new approaches to more sustainable cotton and our solid and historical commitments. For all participants, it will represent a unique opportunity to connect with our work and to their peers’ experiences at this eventful time in the history of Better Cotton and the cotton sector as a whole. Below you can find a quick summary of the highlights of the conference, with much more yet to be announced. 

Day One – Morning 

Equality – There can be no path towards proper sustainability in the cotton sector without significant efforts for more equality. From the workers’ basic rights to supporting women wherever they face discrimination and restrictions, Better Cotton has intensified its efforts and searched for solutions, even in the most challenging of environments. Our plenary session will discuss livelihoods in the broader sense, but with specific targets in mind and a clear mission: to transform the lives of those working to produce our cotton. Other sessions will explore the current challenges we face as we seek to reach gender equality and secure decent work at the farm level and other stages of the supply chain.

Day One – Afternoon

Nature – If the environment is not sustainable, nothing else on our planet will be. This is a conviction that drives us in every single project and action we take in the more than 20 countries where Better Cotton operates. After lunch on our first day of debates, we will dive deeply into the most recent concerns, difficulties, victories, and future paths we need to take in order to continue to improve how cotton production interacts with the environment. We all know that the use of water must be balanced, that cotton farming must not provoke or benefit from deforestation, and that chemicals must be replaced by much less harmful or harmless pesticides. At the 2025 Conference, we will first discuss how the efforts to protect the environment can be paid for, and then explore the importance of biodiversity, discuss the potentially transformational impact of regenerative agriculture, and finally debate what we all wished we didn’t have to: how to adapt to and mitigate the already felt effects of climate change. 

SCENES FROM THE BETTER COTTON CONFERENCE 2024, ISTANBUL

Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.
Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.
Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.
Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.
Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.

Day Two – Morning 

Data for Impact – Who is afraid of technology? And who is not? Even if some of us are anxious about the change that new and emerging technologies can bring, now is the best time to be positive and embrace all the new possibilities that have been offered to our sector by data and digitalisation. The morning of the second day of our conference will explore everything that digital technology and the data it provides can do to help improving sustainability in the cotton industry, from identifying possible issues, so they can be solved, to highlighting achievements. This will also provide us with the opportunity to understand how digital capabilities will ensure the success of our Traceability programme. After these discussions, we are confident that everyone in the room should be convinced that, when used well, technology can be one of our best friends. 

Day Two – Afternoon 

It is all about the future – At Better Cotton we are always looking ahead, finding new ways of improving our actions around the world towards more sustainable cotton. The final sessions of our 2025 Conference will explore the new paths to be taken as part of our mission: certification, engagement that involves different commodities, and regenerative agriculture are all part of our next priorities, and in İzmir we will be able to share all of that with you and receive your invaluable contributions to make our future plans a reality.

The next two months will fly by, so get ready! We look forward to welcoming you at Better Cotton Conference 2025.

Register now

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Better Cotton Announces myBetterCotton, New Member Portal Launching in 2023

Joe Morphet on April 26, 2023

Better Cotton today announces that it will be launching myBetterCotton, a new portal for Better Cotton Members, later this year. Access to the portal will be granted to Members in a phased rollout, starting mid-2023 and continuing throughout the rest of the year.

The myBetterCotton portal has been created in order to improve the Better Cotton membership experience, taking into account the responses from our 2022 Member Feedback Survey. The new portal will provide a platform for Members to connect, collaborate and network, whilst making it easier for them to engage with Better Cotton.

The myBetterCotton portal is built around four key areas:

  • ‘My Membership’ – empowering Members to take control of their organisation’s information and keep it updated, this section will map out the onboarding process and allow Members to review and manage open or pending actions.
  • ‘My Community’ – a space for Members to engage, collaborate and network online. Direct chat and discussion group features will offer Members the opportunity to share opinions, discuss news and talk about their successes and challenges with one another. Members will also be able to view events and webinars and register to attend.
  • ‘My Sourcing’ – where Retailer and Brand Members can explore sourcing guidance, submit their cotton consumption and review their goals, and keep up to date with their progress towards meeting targets.
  • ‘My Claims’ – allowing Members to explore claims guidance and facilitate submissions of marketing and communications materials for review. Members will be able to review any claims they submitted previously.

myBetterCotton is our new and exciting meeting place for Members to network and learn more about Better Cotton. Our vision is that it will help newcomers to Better Cotton blossom into seasoned Members who promote Better Cotton and believe in our mission to improve farmer livelihoods and the environment. We will share regular updates and moderate your insightful discussions and look forward to welcoming you online over the course of 2023.

Paula Lum Young Bautil, Director, Membership & Supply Chain at Better Cotton

Members will receive more information about myBetterCotton, including when they can expect to receive access to the portal, by email in the coming months.

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What’s in Store For the Rest of 2023?

Julia Thordsson on March 30, 2023

Photo Credit: Better Cotton/Morgan Ferrar. Location: Ratane village, Mecuburi District, Nampula Province. 2019. Cotton boll.

By Alan McClay, CEO of Better Cotton

Photo Credit: Jay Louvion. Headshot of Better Cotton CEO, Alan McClay in Geneva

Better Cotton made significant strides in 2022 towards our vision of a world where more sustainable cotton is the norm. From the unveiling of our new and improved reporting model to a record 410 new members joining in one year, we prioritised on-the-ground change and data-driven solutions. The development of our traceability system entered a new phase with the stage set for pilots to commence, and we secured funding of over 1 million EUR to continue our work for traceable Better Cotton.

We have continued this momentum into 2023, kicking the year off with our Programme Partner Meeting in Phuket, Thailand under the twin themes of climate change and smallholder livelihoods. Our commitment to knowledge sharing continued as we collaborated with ABRAPA, the Brazilian Association of Cotton Producers, to organise an Integrated Pest Management workshop in Brazil in February, with the aim of sharing research and innovative initiatives regarding the control of pests and diseases in the cotton crop. We are committed to supporting all efforts to reduce pesticide use.

As we approach the end of the first quarter of 2023, we’ve been taking stock of the current sustainability landscape and mapping out how we can best use our resources and expertise at Better Cotton to address the challenges and opportunities on the horizon.

Welcoming a new wave of industry regulation and introducing Better Cotton traceability

2023 is an important year for sustainability as a growing set of regulations and legislation are being implemented around the world. From the EU Strategy for Sustainable and Circular Textiles to the European Commission’s initiative on substantiating green claims, consumers and lawmakers have wised up to ambiguous sustainability claims like ‘zero emissions’ or ‘eco-friendly’ and are taking steps to make sure claims are verified. At Better Cotton, we welcome any legislation that supports a green and just transition and recognises all progress on impact including at field level.

Photo Credit: Better Cotton/Eugénie Bacher. Harran, Turkey, 2022. Cotton going through a ginning machine, Mehmet Kızılkaya Teksil.

In late-2023, following our supply chain mapping efforts, we will begin to roll out Better Cotton’s global traceability system. The system includes three new Chain of Custody models to physically track Better Cotton, an enhanced digital platform to record these movements, and a new claims framework which will give members access to a new Better Cotton ‘content mark’ for their products.

Our commitment to traceability will ensure Better Cotton Farmers, and particularly smallholders, can continue to access increasingly regulated markets, and we will drive significant growth in the volume of traceable Better Cotton. Over the coming years, we plan to create additional benefits for Better Cotton Farmers including local investment by providing direct connections with retailers, brands, and customers.

Optimising our approach and launching the remaining Better Cotton Impact Targets

In line with growing calls for evidence on sustainability claims, the European Commission has also issued new rules on corporate sustainability reporting. Most notably, the Corporate Sustainability Reporting Directive came into force on 5 January 2023. This new directive introduces stronger reporting rules for companies operating in the EU and pushes for greater standardisation in reporting methodologies.

After more than 18 months of work, we announced a new and improved approach to our external reporting model at the end of 2022. This new model tracks progress over a multi-year timeframe and integrates new farm performance indicators aligned with the Delta Framework. In 2023, we will continue to share updates on this new approach in our Data & Impact blog series.

During the first half of 2023, we will also be launching the remaining four Impact Targets connected to our 2030 Strategy, focused onpesticide use (as mentioned above), women’s empowerment, soil health and smallholder livelihoods. These four new Impact Targets join our climate change mitigation target to complete our plan to make cotton better for the farmers who produce it and for all those who have a stake in the future of the sector, as well as for the environment. These progressive new metrics will allow better measurement and drive change across five key areas to ensure greater lasting economic, environmental and social benefits at the farm level for cotton-growing communities.

Unveiling our new Better Cotton Principles and Criteria

For the last two years, we have been revising the Better Cotton Principles and Criteria, which lay out the global definition of Better Cotton. As part of this revision, we are going further to integrate key components of regenerative agriculture, including core regenerative practices such as maximising crop diversity and soil cover while minimising soil disturbance, as well as adding a new principle on improving livelihoods.

We are nearing the end of our review process; on 7 February 2023, the draft P&C v.3.0 was officially approved for adoption by the Better Cotton Council. The new and improved Principles and Criteria are expected to be launched in the first half of 2023, followed by a transition year, and will come into full effect in the 2024-25 cotton season.

See you at the 2023 Better Cotton Conference

Last but not least, in 2023 we are looking forward to once again convening industry stakeholders at the 2023 Better Cotton Conference. This year’s conference will take place in Amsterdam (and virtually) on 21 and 22 June, exploring the most salient issues and opportunities in sustainable cotton production, building on some of the topics which we’ve discussed above. We are excited to gather our community and welcome as many of our stakeholders as possible at the conference. We hope to see you there.

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Better Cotton Welcomed Record Number of New Members in 2022

Julia Thordsson on February 28, 2023

Photo Credit: Better Cotton/Seun Adatsi. Location: Kolondieba, Mali. 2019. Description: Freshly-picked cotton.

Despite a challenging economic environment, Better Cotton saw a significant increase in support in 2022 as it welcomed 410 new members, a record for Better Cotton. Today, Better Cotton is proud to count more than 2,500 members representing the entire cotton sector as part of our community.  

74 of the 410 new members are Retailer and Brand Members, who play a vital role in creating demand for more sustainable cotton. The new Retailer and Brand Members come from 22 countries – such as Poland, Greece, South Korea, Thailand, the United Arab Emirates and more – highlighting the organisation’s global reach and the demand for change across the cotton sector. In 2022, the Better Cotton sourced by 307 Retailer and Brand Members represented 10.5% of world cotton, demonstrating the relevance of the Better Cotton approach to systemic change.

We are delighted to have 410 new members joining Better Cotton during 2022, showing recognition of the importance of Better Cotton’s approach to achieving transformation in the sector. These new members demonstrate their support for our efforts and commitment to our mission.

Paula Lum Young Bautil, Director of Membership and Supply Chain, Better Cotton

Members fall within five key categories: civil society, producer organisations, suppliers and manufacturers, retailers and brands and associate members. No matter the category, members are aligned on the benefits of sustainable farming and are committed to the Better Cotton vision of a world where more sustainable cotton is the norm and farming communities thrive.  

Below, read what a few of these new members think about joining Better Cotton:  

Through our social purpose platform, Mission Every One, Macy’s, Inc. is committed to creating a more equitable and sustainable future for all. Better Cotton’s mission of promoting better standards and practices within the cotton industry is integral to our goal of achieving 100% preferred materials in our private brands by 2030.

Macy’s US

JCPenney is firmly committed to providing high-quality, affordable and responsibly sourced products for our customers. As a proud member of Better Cotton, we hope to drive industry-wide sustainable practices that improve lives and livelihoods around the world and further our mission of serving America’s diverse, working families. Our partnership with Better Cotton will better enable us to meet our customers’ expectations and deliver on our sustainable fiber goals.

JCPenney, US

Joining Better Cotton was important to Officeworks to promote responsible sourcing and help transform the global cotton industry, both from a human rights and an environmental perspective. As part of our People and Planet Positive 2025 commitments, we are committed to sourcing goods and services in more sustainable and responsible ways, including sourcing 100% of our cotton as Better Cotton, organic cotton, Australian cotton or recycled cotton for our Officeworks private label products by 2025.

Officeworks, Australia

As part of our All Blue sustainability strategy, we aim to expand our sustainable product collection and reduce our greenhouse gas emissions. At Mavi, we prioritise not harming nature during production and ensuring that all of our All Blue design choices are sustainable. Our Better Cotton membership will help to raise awareness among our customers and within our own ecosystem. Better Cotton, with its social and environmental benefits, is included in Mavi’s definition of sustainable cotton and supports Mavi’s sustainability goals.

Mavi, Turkey

Learn more about Better Cotton Membership.   

Interested in becoming a member? Apply on our website or get in touch with our team at [email protected]. 

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Better Cotton Conference Registration Opens: Early Bird Tickets Available

Julia Thordsson on February 16, 2023

We are pleased to announce that registration for the 2023 Better Cotton Conference is now open!    

The conference will be hosted in a hybrid format with both virtual and in-person options for you to choose from. Join us as we bring the global cotton community together once again. 

Date: 21-22 June 2023  
Location: Felix Meritis, Amsterdam, Netherlands or join us online 

Register now and take advantage of our exclusive early-bird ticket prices.

Attendees will have the opportunity to connect with industry leaders and experts to explore the most salient issues in sustainable cotton production such as climate change adaptation and mitigation, traceability, livelihoods and regenerative agriculture.

In addition, we’re delighted to host a Welcome Reception in the evening of Tuesday 20 June and a Conference Networking Dinner on Wednesday 21 June.  

Don’t wait – early bird registration ends on Wednesday 15 March. Register now and be a part of the 2023 Better Cotton Conference. We look forward to seeing you there! 

For more details, please visit the Better Cotton Conference website.

Register

Sponsorship Opportunities

Thank you to all of our 2023 Better Cotton Conference sponsors!  

We have a number of sponsorship opportunities available, from supporting cotton farmers’ travel to the event, to sponsoring the conference dinner.

Please contact Events Manager Annie Ashwell at [email protected] to find out more. 

The 2022 Better Cotton Conference brought together 480 participants, 64 speakers and 49 nationalities.
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Better Cotton’s Chain of Custody models are changing to enable traceability, and we want your input

Joe Morphet on October 20, 2022

Photo Credit: Better Cotton/Demarcus Bowser Location: Burlison, Tennessee, USA. 2019. Description: Cotton bales being transported from Brad Williams’ farm. Brad Williams participates in Better Cotton as Kelley Enterprises, which includes the farm operation, the Burlison Gin Company and Kelcot Warehouse.

The biggest change to Better Cotton’s Chain of Custody model in over a decade is coming, and we want you to help us shape it.

In late 2022, a new Chain of Custody (CoC) Standard—previously called the “CoC Guidelines”—will make important changes to the requirements that apply to all registered organisations operating in the Better Cotton supply chain.

In consultation with key stakeholders, Better Cotton periodically reviews and revises its CoC requirements to ensure its ongoing relevance, ability to connect demand with supply of Better Cotton, and support and incentivise farmers to adopt more sustainable practices.

The public consultation on the new CoC Standard is now live and is expected to conclude on 25 November 2022.

Access the consultation, documents and related resources here

The proposed new standard is based on the final recommendations made by Chain of Custody Task Force that has worked to examine and recommend changes to version 1.4 of the CoC Guidelines in order to provide opportunities to physically trace Better Cotton. The Task Force includes Better Cotton’s member representatives from across the supply chain, including retailers and brands, ginners, spinners and traders.

Among other proposed changes, the draft introduces three new traceability models (in addition to Mass Balance): Segregation (Single Country), Segregation (Multi-Country) and Controlled Blending. Management system requirements have been harmonised, making it possible for suppliers to operate multiple CoC models at the same site.

This is your opportunity to shape improvements to the CoC, and ensure it is practical and achievable. Better Cotton needs to understand how ready supply chains are for this change, what support is needed, and whether the CoC Standard is feasible for suppliers.

For more information

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