Better Cotton Platform Users Archives - Better Cotton Initiative

Women’s leadership in cotton: more opportunities and a stronger sector

Rogerio Simoes on March 6, 2026

By Yrene Coli Rivera, Senior Gender Equality Coordinator at the Better Cotton Initiative (BCI)

Each year, International Women’s Day offers a moment to reflect on the progress made towards gender equality, and on the work still ahead.

The 2026 theme ‘Give to Gain’ highlights the importance of support. When individuals, organisations and communities invest in women’s advancement, through training, mentorship, resources and opportunities, the benefits ripple beyond individuals.

Across the cotton sector, this principle is clear: when women are empowered to lead, the sector stands to gain.

At the Better Cotton Initiative, advancing women’s leadership and meaningful participation is a priority impact area. Gender equality is embedded as a cross-cutting priority in our Principles & Criteria. Our ambition is clear: by 2030, at least 25% of field staff will be women in roles with the power to influence sustainable cotton production.

The ambition is about more than reaching a number. It is about creating opportunities for women shaping the future of cotton farming.

Recognising the reality of women farmers

Across cotton-producing regions globally, women play a key role in agriculture. Women are involved in managing and working on their family farms. They also make up a significant sum (up to 70%) of the hired workforce, working as day labourers in farms.

Yet they still have far less say in decisions that affect their work and livelihoods. Access to training, leadership roles and control over financial and productive resources often remains limited.

“My father is one of the BoDs at Prajwal. He recommended my application for the Producer Unit Manager’s role at Prajwal. If I didn’t have this job I’d have been married off by now.” Immavarshini, Producer Unit Manager with Prajwal FPC, Telangana.

Advancing women into leadership positions within farming communities is therefore critical to creating more inclusive and resilient cotton systems.

Women leaders often have direct insight into the everyday challenges faced by women farmers. Through their involvement in decision-making in farming communities, they help ensure that capacity-strengthening efforts are more equitable and responsive to women farmers’ needs. Just as importantly, women’s presence in technical and leadership positions challenges long-standing norms about who holds authority in rural contexts.

Credit: Quirky Tokri, Telangana, India, 2025. Bhanumati, Field Facilitator, speaks to a group, part of her work overseeing 11 Learning Groups across three villages.

Progress in practice: the example of India

Encouragingly, progress is already taking place in many cotton-producing regions.

Women now make up over 15% of Producer Unit (PU) Managers and field staff globally in the 2023/24 season, compared to 9% in 2019/20. In India, which hosts the Better Cotton Initiative’s largest programme, targeted efforts have driven significant progress: by 2024/25, 26% of Producer Unit Managers and 28% of field staff are women, surpassing the programme’s impact target.

These figures represent women stepping into roles where their voices have not always been heard.

At farm level, the shift is also visible. More than 575,000 women farmers and workers have attended one or more training events held by our programme partners this season.

Building leadership through collaboration

One example of this commitment in action is the Engendering Leadership Workshop for Women Producer Unit Managers and Gender Leads in India.

The second edition of the workshop, held in Goa, brought together 45 women from partner organisations for two days of reflection, learning and peer exchange.

Participants explored themes including leadership development, gender and workplace dynamics, and strategies for strengthening women’s participation in agricultural programmes.

“I used to see how people respected Sarita in the community. So, I left my tailoring to join here because of the pride and respect associated with this role.” Md. Anima, Field Facilitator in Telangana.

These spaces matter. Leadership is not only about technical skills, but also about confidence, voice, and building a network.

A key outcome of the workshop was the launch of the Sakhi Programme, a mentorship initiative that enables women staff to spend time working across projects to exchange knowledge, strengthen skills and grow as leaders.

With more than 90 women now in these roles, this is only the beginning.

Creating lasting change

Training programmes are an important step, but they are only part of the solution.

Addressing the systems that shape opportunities within communities and organisations is equally necessary. Research commissioned last year, identified effective approaches for local recruiting, supporting and retain women leaders. These best practices were drawn from the work of World Wide Fund for Nature WWF and Cotton Connect in India.

The findings are translated into practical guidance for partners across the global network and shared through ISEAL to help drive sector-wide progress.

A stronger future for cotton

Evidence shows, that when women influence farm decisions, the benefits are widely shared. Farms become more resilient, natural resources are managed more sustainably, and family wellbeing improves.

Empowering women as leaders is not only a matter of fairness, but also essential for a thriving cotton sector.

On this International Women’s Day, we celebrate the women who are stepping forward to lead in cotton farming communities around the world, and the partners working alongside them to create opportunities for change.

We welcome partners to work with us in turning our ambition and our mission into reality.

APEBI Case Study published in CGIAR and CIAT resource

Click here for the APEBI Research published on ISEAL website

Invisible no more: farmers, field partners, and brands together at OECD Due Diligence Forum

Alex Munoz on February 19, 2026

By Hélène Bohyn, Policy and Advocacy Manager at the Better Cotton Initiative, and Ioana Betieanu, Communications and Public Affairs Director at Organic Cotton Accelerator

The floor was finally theirs. At this year’s OECD Forum on Due Diligence in the Garment and Footwear Sector, the Better Cotton Initiative (BCI) and Organic Cotton Accelerator (OCA) brought India’s smallholder cotton farmers, too often the unheard backbone of global supply chains, into the Human Rights and Environmental Due Diligence (HREDD) conversation.

The online session: Invisible no more: Elevating India’s cotton growers’ voices in HREDD, gathered smallholder cotton farmers from across India, alongside representatives from brands and civil society, creating a unique space for discussion.

Moderated by Shankhamala Sen, Programme Implementation Manager at OCA India, and Saleena Pookunju, Senior Programme Manager at BCI India, the discussion featured farmers from three Indian states: Gopalbhai Vashrambhai Charaniya (Gujarat), Pankajini Nial (Odisha), and Vaijayanti Gokhale (Maharashtra), alongside Chandrakant Kumbhani of Ambuja Foundation and Claus Teilmann Petersen of BESTSELLER.

While the HREDD acronym might be unfamiliar to most farmers, the realities behind it are not. With clarity and confidence, all three farmers drew on practical examples, showing that meaningful progress depends on long-term investment, fairer economic incentives, and approaches that reflect the pressures they face. Their messages were clear, at times urgent, and always grounded in lived experience.

“Our goal is to protect the rights of workers” – Gopal Charaniya, from Gujarat, India

Gopal, who serves on a village-level Decent Work committee, said: “Our goal is to protect the rights of workers. We discuss the day-to-day conditions of the workers as well as the situation of their children, and we take care that there is no injustice or bad experience for them.”

Pankajini reflected on the challenges women face in farm decision-making. “Women have historically been excluded from farm decision-making,” she said, acknowledging how past barriers silenced women’s voices. Yet she emphasised that change is underway. Today, she works with 500 women farmers, training and mobilising them to help transform the fashion system, even as entrenched gender norms persist.

Another dimension to the conversation was added by Vaijayanti, who highlighted how market prices often fail to reflect the effort required to farm sustainably. Discussing her transition from conventional to natural farming methods, she described the negative impact that chemical fertilizers had on her soil, and the long-term dependency this created. She stressed that expanding regenerative farming will require better local infrastructure: “If inputs were available locally, farmers could be more independent.”

Offering a broader perspective, Chandrakant Kumbhani, Chief Operating Officer at Ambuja Foundation, emphasised that “if we want to see impact at scale there needs to be significant investments”. He highlighted with optimism the growing momentum toward regenerative practices in India, supported also by government priorities, and noted that when supply chain partners layer additional support such as training, infrastructure, and market linkages, on top of that foundation, communities experience more durable change.

Echoing this, Claus Teilmann Petersen, Stakeholder Engagement and Human Rights Manager at Bestseller, stressed that while much due diligence attention remains on factories, the most severe risks lie further upstream, at the farming and ginning levels.

“If inputs were available locally, farmers could be more independent” – Vaijayanti Gokhale, from Maharashtra, India

Claus noted that the transition requires shared responsibility across brands, civil society and trade unions – not regulations targeting only a few large companies. He added that multi-stakeholder initiatives have a crucial role to play in ensuring farm-level progress translates into meaningful due diligence, even when the market does not always reward it.

Together, their perspectives reinforced a clear message: lasting progress in HREDD depends on coordinated action across the entire supply chain.

Due diligence can only succeed when companies work with farmers and field partners, shouldering responsibility rather than shifting it down the chain. Smallholders are increasingly being positioned as duty-bearers, despite due diligence being, by definition, a corporate responsibility. The opportunity truly lies in supporting farmers through knowledge-sharing, capacity strengthening and co-creation of ecosystems that work for them and that enable everyone to identify and address risks collaboratively.

BCI and OCA reiterated that due diligence is only credible when it starts at the farm level, reflects the realities and contexts of agricultural production, and recognises the often-invisible leadership of women farmers.

If this year showed that it is possible to bring farmers’ voices into the OECD Forum, navigating interpretation across languages and the inevitable technical complexities of online participation, the next ambition is clear: farmers not just online, but on stage, with a seat at the table where their expertise belongs.

In the Year of the Woman Farmer, change comes like a Fire Horse in China

Rogerio Simoes on February 16, 2026

As we enter the Year of the Fire Horse, we shine a light on Zhang Lifang, a cotton farmer who is reaping the rewards of newly adopted sustainable practices.

Impact: independent auditors endorse BCI’s data management process

Rogerio Simoes on November 27, 2025

The performance monitoring data management system of the Better Cotton Initiative (BCI) has been accredited by third-party auditor ADC Consulting, which labelled the organisation’s management process “robust, transparent, and broadly compliant with international data-quality standards”.

BCI commissioned ADC to conduct an independent audit of the management of its Results Indicator (RI) data, which measures progress towards sustainability improvements in cotton farming communities associated with the implementation of the BCI Standard System.

What is Results Indicator (RI) data?

BCI’s Results Indicator (RI) system underpins the organisation’s ability to measure progress against its sustainability goals, including tracking pesticide and fertiliser use, water efficiency, yields, and gender inclusion across all programme countries.

Ensuring that this data is credible and comparable is essential for maintaining stakeholder confidence and for demonstrating impact to farmers, partners, members, and donors alike.

How was the assessment carried out?

BCI’s objective was to verify whether the RI data collected across all countries are accurate, traceable, and methodologically sound, and to assess how well the system aligns with international data-quality standards.

In order to do so, it commissioned a third-party audit of its data management systems from ADC Consulting, an independent provider that helps organisations unlock the power of data, strategy, and digital tools to drive systemic impact across agriculture and food systems.

The analysis was carried out between April and June 2025 and represents the first independent technical review of BCI’s RI data processes since the system was established. It encompassed data from the 2016-17 cotton season to 2023-24 across nine countries: China, India, Tajikistan, Pakistan, Türkiye, Mozambique, Brazil, Australia, and the United States.

Together, these datasets represent the full operational range of the Results Indicator (RI) system, from long-established smallholder programs in Asia to newer large-farm reporting frameworks in Latin America and Australia.

This breadth allowed ADC to test consistency across different governance models and maturity levels of data systems, ensuring that conclusions drawn reflect global patterns rather than country-specific practices.

What were the findings of the assessment?

ADC found that BCI’s RI system is fundamentally sound. The audit identified a robust and traceable workflow that produces reliable data across countries and seasons, while also highlighting areas, particularly documentation and version control, where streamlining could further strengthen efficiency and scalability.

William Hughes, Senior Manager at ADC Consulting, explained:

“Our report confirmed that BCI’s RI data is of high quality; the organisation’s data management process is robust, transparent, and broadly compliant with international data-quality standards. Across all stages, data were found to be reliable, traceable, and reproducible. No critical weaknesses were identified, and the system’s core design and governance provide a solid foundation for accurate and repeatable reporting.”

The report found that:

Validation logic and cross-field checks effectively prevent structural and logical errors

Data can be traced from individual farmer records to final Power BI outputs

Cloud platform permissions and access controls are functioning and responsive

Tools and templates are standardised across countries, ensuring comparability

MEL staff demonstrate a strong quality-assurance culture and oversight capacity

Shannon Avison, Data Analysis Manager at BCI, reflected on the valuable learnings uncovered through the audit:

“ADC’s report has given us a clear roadmap for strengthening our Results Indicator data management process. We now have practical guidance on improving documentation, centralising version control, and introducing modest automation within our current SharePoint setup.”

Learn more

To read more about ADC Consulting’s audit of the Better Cotton Initiative’s Results Indicator systems, click below.

Independent review of RI data quality

You can also use the following links to find out more about working with Results Indicators and BCI’s RI Data Management Process.

BCI warns against ‘dangerous dilution’ of EU corporate directives

Rogerio Simoes on October 20, 2025

The approval of the European Commission’s Omnibus I proposal by the European Parliament’s Committee on Legal Affairs, accepting controversial changes to key sustainability directives is of great concern. These changes, namely to the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD), threaten to significantly dilute business reporting and due diligence obligations.

Photo Credit: Better Cotton Initiative/Baran Vardar. Harran, Turkey 2022. Cotton field.

Warning against the impact of the EP’s endorsement of the changes, Hélène Bohyn, Policy & Advocacy Manager at the Better Cotton Initiative said: “What is presented as ‘simplification’ is in truth a dangerous dilution of essential safeguards. The European Parliament’s endorsement of the changes significantly weakens legal pressure for corporate accountability and risks dismantling the transformative power of the CSRD and CSDDD – landmark frameworks built to protect human rights and the environment. We strongly urge the European Parliament to reconsider and call on businesses to resist the temptation to lower their standards.”

Click here to read more about the EU’s sustainability directives: Omnibus Or Not, Due Diligence Is a Must: Policy Breakdown

Bridging wage gaps in Pakistan: it starts with data

Rogerio Simoes on October 17, 2025

With support from the ISEAL Innovations Fund, between July 2024 and April 2025 BCI launched a pioneering Wage Transparency pilot across Pakistan.

Taking the initiative: new label, new logo, new website and a renewed commitment to transparency and accountability

Rogerio Simoes on October 10, 2025

By Rogerio Simoes, Media & Content Manager at the Better Cotton Initiative

The Better Cotton Initiative (BCI) marked this year’s World Cotton Day with significant changes: it launched an innovative product label; it updated its logo, website, and overall design; and adopted its original name, having been known simply as Better Cotton in the past few years.

These changes may seem unrelated, but they are part of the same picture. They are connected to several steps taken recently by BCI to improve transparency, accountability, and its overall connection with members, partners, farmers, consumers, and the general public.

From the new label that now informs the presence of Physical BCI Cotton contained in a product to a name that emphasises the organisation’s role as an initiative, all that is the result of years of efforts to expand and deepen the organisation’s impact.

Traceability on a tag

Our new product label comes out of the traceability system that has been gradually implemented since November 2023. In the past two years, we at the Better Cotton Initiative have been expanding our capacity to trade Physical BCI Cotton, traced back to its country of origin – offering brands, retailers and consumers the assurance of a commodity, BCI Cotton, produced by farmers certified to our standard.

Now, the BCI Cotton label will offer brands and retailers the ability to share with their consumers that story, on their own products. If a product sourced by a certified BCI Retailer or Brand Member contains at least 30% of Physical BCI Cotton, and the remaining up to 70% contain only other materials, that retailer or brand will now be able to share that information with consumers.

The new label, which is optional, provides the following:

Information that it contains BCI Cotton, grown in accordance with the BCI Farm Standard by certified farmers – who follow more sustainable practices required by the Better Cotton Initiative’s standard – and sourced via a segregated chain of custody model (using our traceability platform);

The percentage of BCI Cotton contained in the product;

An official identification number that can be used to confirm that the brand is certified.

Our CEO, Nick Weatherill, clearly summarised the meaning of our new product label. “In a time of increasing scrutiny around sustainability claims, global trade pressures, and shifting Environmental, Social, and Governance (ESG) priorities, transparency and accountability are more critical than ever.”

“As we celebrate World Cotton Day, our new label reaffirms our commitment to both, as part of our mission to drive measurable impact and continuous improvement in sustainability across the cotton sector.”

The BCI Cotton label comes in a year marked by another milestone. In June, during BCI’s annual conference in İzmir, Türkiye, we announced that the Better Cotton Initiative’s standard will close remaining gaps, so it is fully aligned with the fundamental principles of regenerative agriculture. While several principles of regenerative agriculture have already been followed by BCI alongside our certified farmers for years, a few elements remain to be fully implemented – and that is what the Better Cotton Initiative is now doing, with completion expected by June 2026.

None of these new steps, however, would be possible without something even more important: our impact throughout 16 years of operations, in more than 20 countries, improving conditions for over 2 million farmers. Much of this story can be found in the Better Cotton Initiative’s 2024-25 Annual Report, which goes beyond the achievements of the past year to provide a broader report of our impact over the years. You can download the report from this page.

Once again, we take the initiative

With new label new logo, and new impact numbers that we proudly share with our community, embracing our original full name was an easy decision to make. By becoming once again the Better Cotton Initiative, we remind our farmers, members, and partners that BCI is and has always been an initiative, a forward movement committed to constantly improve sustainability in cotton farming.

Not only are we an initiative, but we are taking it too, by creating new ways of communicating with both our community and consumers – on top of the bold actions we have taken. Years ago, even though our mass balance system allowed us to achieve the scale required to support hundreds of thousands of farmers every year, we took the initiative to develop, introduce, and expand our own traceability system.

We also took the initiative to become a certification system in February of this year. The certification process, conducted by independent third parties, was another important step towards full accountability and transparency, aligning what brands and consumers increasingly demand from us with our responsibility to support farmers, their families, and their communities.

Whilst the changes above were still being implemented, again we took the initiative, by announcing that the BCI standard would become a regenerative one. Being an initiative was in our creation, has been part of our DNA since then, and it is now once again officially part of our name.

We hope our farmers, members, partners and colleagues appreciate and make good use of our changes, proudly announced on this year’s World Cotton Day. They can be certain that, behind new visual identify, name, and label, one thing remains the same: our determination to improve sustainability in cotton production, including delivering to consumers the information and the results they expect and deserve to see.

Press release: Better Cotton Initiative Marks World Cotton Day with Launch of Innovative Product Label

Our new BCI Cotton label page: What the BCI Cotton Label Means

‘Transparency Is Not Optional Anymore’

Rogerio Simoes on August 13, 2025

Alexander Ellebrecht at the Better Cotton Conference 2025 Day One: Networking Dinner Photo credit: Better Cotton/Evronas. Location: İzmir, Türkiye, 2025.

By Alexander Ellebrecht, Account Executive at Source Intelligence

Source Intelligence was Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

At Source Intelligence, we help companies strengthen supply chain visibility and compliance through two complementary platforms. C Map enables organizations to meet complex regulatory requirements by leveraging bill of materials (BOM) data across multiple tiers of their supply chain. ChainPoint serves standards and scheme holders, supporting first-mile traceability and capturing critical data that is often difficult to obtain. We are now integrating these platforms. This will deliver deeper transparency and greater value, not only for standards organizations, members, and stakeholders, but also for shareholders. Because today, transparency is not optional anymore.

Better Cotton’s Phased Approach

Better Cotton has taken a thoughtful, step-by-step approach to building traceability using ChainPoint. They started with ginner-to-spinner traceability, then gradually extended the scope and introduced more detailed claim types. Several years ago, the system was based largely on a mass balance approach—a method that allows Better Cotton Claim Units (BCCUs) to be traded through the supply chain while maintaining an associated sustainability claim, even if the cotton is mixed with conventional sources. In recent years, the demand for visibility has grown. More companies now want to know with certainty: “Is this 100% Better Cotton that we are buying?”

This shift has led to the adoption of segregated models, which keep Better Cotton physically separate from conventional cotton throughout the chain. These models provide higher transparency and stronger claims. It’s a journey Better Cotton is still on—and one we are proud to support.

Impact and Transparency where it matters

The cotton industry is aware of its impact. We hear many farmer stories, of farmers who could improve their production with training and support from Better Cotton. Topics like irrigation, regenerative agriculture, are addressed, and it’s good to discuss this with the sector at the Better Cotton conference. These discussions help retailers and companies, at the end of the supply chain, understand the problems on the ground, while also creating opportunities for more collaboration.

With the existence of social media, companies are becoming increasingly responsible and accountable for their supply chain activities. We also see some government regulations and compliance topics, so there is really a driver for transparency. Transparency will not go away. It will stay on the agenda.

One principle I particularly appreciate is controlled transparency. This means not every piece of information is available to everyone, but rather that access is purposeful and relevant. This approach fosters trust, encourages openness, and enables more efficient collaboration.

Proud of Progress, Committed to More

We should be proud of how far we’ve come, but we must also keep asking: What can we do better? By applying proven quality management practices, we can work more efficiently, accelerate progress, and deliver lasting improvements. We’re also seeing strong growth in the collection and management of reliable data. Automation is making documentation less of a burden and more of an opportunity—helping people focus on insight and action rather than paperwork.

The Better Cotton Conference matters because it’s ultimately about people. Progress in supply chains depends on collaboration, and while we have many digital tools—Zoom, Teams, and others—that make connecting easier, nothing replaces the depth of understanding that comes from meeting in person.

Empowering Better Cotton’s Chain of Custody: How Control Union Enables Trust and Growth

Rogerio Simoes on July 24, 2025

By Lonneke de Kort, Business Unit Manager, Textiles, Recycling & Alternative Materials at Control Union

Control Union was Premium Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

In today’s textile sector, responsible sourcing is no longer a niche concept – it’s a growing expectation. As global brands, manufacturers, and suppliers commit to sustainability goals, the ability to trace raw materials back to verified sources has become essential. For Better Cotton, this means not only promoting sustainable practices at farm level, but also ensuring that cotton can be credibly traced throughout the supply chain.

Control Union plays a significant role in the Better Cotton system as an independent third-party certification body. We share Better Cotton’s vision for a more sustainable global cotton sector – one where integrity, transparency, and measurable impact are at the core.

With decades of experience in sustainability assurance, we operate in key production regions including Türkiye, India, Pakistan, Brazil, and parts of Africa, offering consistent, high-quality auditing services through local experts in local languages. This global presence enables brands and supply chain actors to benefit from working with one certification body across multiple geographies—combining consistent global standards with regional insight and responsiveness.

As one of the world’s leading certification bodies, we play a critical role in strengthening the Better Cotton Chain of Custody (CoC) system and ensuring that its core principles are upheld across diverse and dynamic supply chains.

The Better Cotton CoC framework is designed to track the journey of Better Cotton through each stage of the supply chain – from farm to finished product. It allows businesses to demonstrate that their sourcing decisions contribute to more responsible cotton production practices. As an independent assurance provider, our task is to verify that this system functions reliably and that participating sites meet the requirements defined by the Better Cotton CoC Standard.

Moreover, Control Union offers certification services across other widely recognized textile standards, such as Better Cotton, Regenagri, GOTS, GRS, RCS, and OCS, creating a one-stop-shop for brands and suppliers committed to sustainability. This integrated service offering not only streamlines certification processes but also reinforces traceability and accountability across different material streams.

Driving Continuous Improvement Through Independent Assurance

Our work goes beyond confirming adherence to documented requirements – it helps build confidence in the entire system. Third-party audits offer objective validation of sustainability claims, playing an essential role as the Better Cotton CoC system evolves, particularly with the introduction of Physical Chain of Custody models. As traceability becomes increasingly important, independent assurance supports the credibility and reliability that supply chain actors and end consumers seek.

We have observed that over time, the level of awareness and engagement within the sector is growing. More and more organisations are beginning to view responsible sourcing not just as a compliance necessity, but as a long-term strategic approach. This shift reflects a deepening understanding of Better Cotton’s goals and the value of participating in a transparent, verifiable system.

Control Union’s Role in the Sector

With a robust global infrastructure and a strong local presence, Control Union is well-positioned at the intersection of agricultural production and textile manufacturing. In Türkiye – a major player in both cotton cultivation and textile exports – our teams carry out Chain of Custody audits across a wide range of operators, ensuring alignment with the Better Cotton CoC Standard while respecting regional dynamics.

Our impartiality is a cornerstone of our work. As a third-party certification body, we do not provide consulting or guidance for compliance. Instead, we focus solely on verifying whether facilities meet the required standards through objective and consistent evaluation. This separation between verification and consultancy is vital to maintaining the integrity and credibility of the assurance process.

Its Importance During the Farm Inspection Stage

The role of Control Union is particularly critical during the farm inspection stage of the Better Cotton system. Through on-site inspections and field audits, Control Union verifies that the cotton farms comply with Better Cotton’s production principles, environmental standards, and social criteria.

This ensures that the raw cotton entering the supply chain genuinely originates from farms practicing sustainable and responsible agriculture.

These farm-level controls safeguard the integrity of the entire program by preventing non-compliant or fraudulent practices from entering the certified supply chain. As such, they form the foundation for the credibility and transparency of the Better Cotton label all the way to the end consumer. This guarantees that products labeled as “Better Cotton” are genuinely produced from cotton within the certified system.

Looking Ahead

As Better Cotton continues to expand its global reach and strengthen its Chain of Custody (CoC) system, Control Union remains unwavering in its commitment to delivering credible, rigorous, and independent verification services that embody the highest standards of professionalism and integrity.

We take great pride in contributing to a system that upholds traceability, accountability, and a culture of continuous improvement across the cotton supply chain.

In alignment with Better Cotton’s requirements, certain retailer and brand members – depending on their sourcing volumes – are obliged to verify their annual Better Cotton procurement through an independent third-party audit.

At Control Union, we see our role as going beyond mere compliance checks; we act as guardians of trust, helping to secure the credibility of sustainable sourcing commitments and reinforcing the transparency that consumers and stakeholders increasingly demand.

‘The Market for Sustainability and Sustainable Certification Is Rapidly Changing’

Rogerio Simoes on July 18, 2025

Ali Ertuğrul, from USB Certification, at the Better Cotton Conference in İzmir (Credit: Better Cotton Initiative)

By Ali Ertuğrul, Technical and Quality Manager at USB Certification

USB Certification was Headline Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye

I’m an environmental engineer, so sustainability is at my heart. As the technical and quality manager for textile and recycling certification departments at USB Certification, I make sure the programme requirements, including those with Better Cotton, are implemented correctly.

This year, we started working in Pakistan with farm-level certification for Better Cotton, something which has been pretty exciting for us. Even though we had done farm certification before, in other countries, this is quite special–and we believe that sustainable production practices will flourish there.

The working models, especially in supply chains, are quite different from country to country. You can have bigger production areas in certain countries, like Bangladesh, or you can have a network of suppliers and subcontractors working together, as in Turkey. So, while we are doing certification, we are also guiding them towards achieving their goals in traceability, to ensure their compliance against the requirements.

Data and collective work

The biggest risk in the sustainability sector right now is greenwashing. There’s nowhere to go if we cannot back up our claims with data, with actual, factual, and verified data. But we also have to propagate that data throughout the supply chain.

In order to be able to do that, you need a technological infrastructure to ensure traceability from the extraction of the raw material–or production of the raw material–all the way to the labels, on the consumer facing product itself.

You cannot do it without data, you cannot do it without assurance, and you definitely cannot do it without in a technological infrastructure.

Different stakeholders need to work together to reach sustainability goals. First of all, we need programme ownership, assurance provider, and certification. We are part of a triangle which are interacting with the other two areas.

Programme owners set the requirements, the criteria, for the compliance of certified entities. They also assign assurance providers, so they can actually verify the system of a certification body, not only monitoring the outcome of the work that the certification bodies are doing. They also make sure the certification bodies have a mature, competent system capable of assessing the requirements of the standard–in the audit and the certification process.

Eyes on the ground

There is another responsibility: we are the eyes on the ground. If we see any deviations, if there’s any ground reality that is deviating from the standard requirements, it’s our responsibility to have that communicated to the programme owners. It is part of the monitoring, evaluationand learning cycle.

As a programme owner, Better Cotton is heavily involved with the implementation of the standard itself, through their implementation partners all over the world. That means, it also gives the standard a localised context. In that sense, it was actually good to witness such a nuanced approach to standard requirements.

With the new certification paradigm that has come up, the collaboration between the program owner and the certification body, like USB Certification, will be tighter in the coming years, thanks to the level of assurance. The level of data collaboration will increase.

Hearing from farmers

At this year’s Better Cotton Conference, the sessions brought some provocative questions into the spotlight, which I quite enjoyed. Also, this year’s conference’s motto was ‘It Starts with Farmers’, and it is always good to hear the opinions of farmers.

Another thing I enjoyed was the networking. The participants were not passively listening to the sessions, they were engaging in conversations with different kinds of stakeholders at the same time. I would say the conference has moved the mission forward.

This is an important event, as it is a hub and a ground, a chance to bring all different stakeholders into the same place. Also, a chance to reiterate what I said before, that this is a dialogue, this is a conversation. It’s also an ever-changing landscape, the market for sustainability and sustainable certification is rapidly changing. So, without engaging in meaningful conversations, we cannot do it.

This is one of the missions of Better Cotton as well, and one of the missions of this year’s conference.

Better Cotton Conference 2025: Only Two Months Until Our Annual Gathering

Rogerio Simoes on April 17, 2025

As we write these lines, our live countdown says 61 days, 16 hours, and 29 minutes… This means we are just two months from the Better Cotton Conference 2025, which takes place in the city of İzmir, Türkiye, on 18-19 June. We look forward to welcoming retailers, farmers, and other representatives of the cotton industry to this year’s event and wanted to take this opportunity to look at the busy agenda that will fill the two days of presentations and discussions – whilst we put the finishing touches to what promises to be one of the most important conferences we have held so far.

From supporting farmers and their communities to exploring how data can best help us shape the future of sustainable cotton, the 2025 Conference will come at a pivotal moment for Better Cotton and our community. With the recent implementation of our traceability programme and the launch of our certification system in early 2025, we have taken decisive steps towards greater efficiency, better engagement and improved accountability. We are now ready to take a leap towards an even more impactful Better Cotton.

Two transformative days

Our agenda reflects both our new approaches to more sustainable cotton and our solid and historical commitments. For all participants, it will represent a unique opportunity to connect with our work and to their peers’ experiences at this eventful time in the history of Better Cotton and the cotton sector as a whole. Below you can find a quick summary of the highlights of the conference, with much more yet to be announced.

Day One – Morning

Equality – There can be no path towards proper sustainability in the cotton sector without significant efforts for more equality. From the workers’ basic rights to supporting women wherever they face discrimination and restrictions, Better Cotton has intensified its efforts and searched for solutions, even in the most challenging of environments. Our plenary session will discuss livelihoods in the broader sense, but with specific targets in mind and a clear mission: to transform the lives of those working to produce our cotton. Other sessions will explore the current challenges we face as we seek to reach gender equality and secure decent work at the farm level and other stages of the supply chain.

Day One – Afternoon

Nature – If the environment is not sustainable, nothing else on our planet will be. This is a conviction that drives us in every single project and action we take in the more than 20 countries where Better Cotton operates. After lunch on our first day of debates, we will dive deeply into the most recent concerns, difficulties, victories, and future paths we need to take in order to continue to improve how cotton production interacts with the environment. We all know that the use of water must be balanced, that cotton farming must not provoke or benefit from deforestation, and that chemicals must be replaced by much less harmful or harmless pesticides. At the 2025 Conference, we will first discuss how the efforts to protect the environment can be paid for, and then explore the importance of biodiversity, discuss the potentially transformational impact of regenerative agriculture, and finally debate what we all wished we didn’t have to: how to adapt to and mitigate the already felt effects of climate change.

SCENES FROM THE BETTER COTTON CONFERENCE 2024, ISTANBUL

Photo credit: Evronas/Better Cotton. Location: Better Cotton Conference, Istanbul, Türkiye, 2024.

Day Two – Morning

Data for Impact – Who is afraid of technology? And who is not? Even if some of us are anxious about the change that new and emerging technologies can bring, now is the best time to be positive and embrace all the new possibilities that have been offered to our sector by data and digitalisation. The morning of the second day of our conference will explore everything that digital technology and the data it provides can do to help improving sustainability in the cotton industry, from identifying possible issues, so they can be solved, to highlighting achievements. This will also provide us with the opportunity to understand how digital capabilities will ensure the success of our Traceability programme. After these discussions, we are confident that everyone in the room should be convinced that, when used well, technology can be one of our best friends.

Day Two – Afternoon

It is all about the future – At Better Cotton we are always looking ahead, finding new ways of improving our actions around the world towards more sustainable cotton. The final sessions of our 2025 Conference will explore the new paths to be taken as part of our mission: certification, engagement that involves different commodities, and regenerative agriculture are all part of our next priorities, and in İzmir we will be able to share all of that with you and receive your invaluable contributions to make our future plans a reality.

The next two months will fly by, so get ready! We look forward to welcoming you at Better Cotton Conference 2025.

A Unique Collaborative Action: Better Cotton Convenes Brazil’s Agricultural and Textile Sectors

Rogerio Simoes on April 4, 2025

In its inaugural meeting, the Multistakeholder Dialogue brought together different sectors to share experiences and challenges to improve sustainability in cotton production.

Audience: Better Cotton Platform Users

Audience: Better Cotton Platform Users

Women’s leadership in cotton: more opportunities and a stronger sector

Traceability on a tag

Once again, we take the initiative

Better Cotton’s Phased Approach

Impact and Transparency where it matters

Proud of Progress, Committed to More

Driving Continuous Improvement Through Independent Assurance

Control Union’s Role in the Sector

Its Importance During the Farm Inspection Stage

Looking Ahead