Starting With Farmers, Let Us Regenerate Our Soil and Protect Our Future
Eva Benavidez Clayton, Senior Director of Demand & Engagement at the Better Cotton Initiative, reflects on BCI’s increasing emphasis on regenerative agriculture.
Read moreBetter Cotton Initiative Marks World Cotton Day With Launch of Innovative Product Label
The Better Cotton Initiative (BCI) has launched an innovative product label for the fashion and textile sectors which allows retailer and brand members to provide consumers with greater clarity about the origin and percentage of BCI Cotton in their products.
The new label, launched on this year’s World Cotton Day, will enable retailers and brands to claim with confidence that their products contain physical BCI Cotton, certified by a third-party body, that has been traced from its country of origin. The label is expected to gradually arrive in stores in the coming months.
Nick Weatherill, CEO at the Better Cotton Initiative, said: “In a time of increasing scrutiny around sustainability claims, global trade pressures, and shifting Environmental, Social, and Governance (ESG) priorities, transparency and accountability are more critical than ever.
“As we celebrate World Cotton Day, our new label reaffirms our commitment to both, as part of our mission to drive measurable impact and continuous improvement in sustainability across the cotton sector.”
Alongside the launch of the new label, the organisation has announced that as part of a refreshed brand identity, it will call itself the Better Cotton Initiative (BCI), a move that provides more clarity to both its institutional identify and the cotton it sources, now to be called BCI Cotton. The new label and brand come as the Better Cotton Initiative publishes its 2024/2025 Annual Report, highlighting the impact of its programmes over more than 15 years in driving environmental, social, and economic improvements in cotton farming. This impact includes:
- Improving incomes for more than 650,000 licensed farmers;
- Reducing synthetic nitrogen use per kilogram of cotton produced across 2.15 million hectares of land, supporting 700,000 farmers;
- Championing women in cotton by training more than 575,000 female farmers or workers as part of capacity strengthening activities;
- Reducing the volume of synthetic pesticide applied per hectare for more than 788,000 licensed farmers. 81% of our licensed farmers do not use Highly Hazardous Pesticide (HHP).
Nick Weatherill added: “These results represent real change in cotton farming communities around the world. Both our new label and annual report are more than updates, they are evidence of our steadfast determination to catalyse and scale sustainable practices in cotton production. We are proud of our progress but also recognise there is much more to do. Time is of the essence, and with our multistakeholder membership and network of field-level partners, I’m confident we will rise to the challenge.”
Notes to Editor
- To align with the organisation’s label launch, Better Cotton has now rebranded to the Better Cotton Initiative (BCI) to clarify to new audiences the scope of its work.
- The change makes a clearer distinction between the organisation and its commodity, both formerly known as ‘Better Cotton’. The cotton sourced through the Better Cotton Initiative is now called BCI Cotton.
- For more information and interview requests, please contact Chris Remington ([email protected]).
Label Launch
- The new label reflects that farms, suppliers, retailers, and brands have been certified against either our field-level standard or our Chain of Custody Standard.
- Farm certification is assessed against BCI’s field-level standard and the organisation’s Principles & Criteria, while supply chain certification is assessed against BCI’s Chain of Custody Standard.
- The label is optional for certified BCI Retailer and Brand Members and can only be used on products which contain a minimum percentage of 30% Physical BCI Cotton (cotton sourced through our traceability programme), while the remaining 70% cannot contain any other source of cotton, only other materials. Physical BCI Cotton refers to cotton that has been traced back to its country of origin using the organisation’s traceability solution.
- Besides Physical BCI Cotton, the Better Cotton Initiative also operates a mass balance chain of custody model – a system widely adopted by sustainability initiatives to scale impact. Under this model, cotton from certified farms may be mixed with conventional cotton in the supply chain, meaning that the physical origin of the cotton in a specific product cannot be guaranteed. BCI’s previous mass balance product label, which indicated a brand’s support for BCI even if there wasn’t BCI Cotton in the product, is being discontinued.
Annual Report
- BCI’s new annual report covers field-level activities from the 2023-24 cotton season.
- BCI Cotton now accounts for 23% of global production, up from 22% in the previous annual review.
- Around 1.4 million licensed farmers produced 5.6 million metric tonnes (MT) of BCI Cotton across 15 countries, while more than 1.63m cotton farmers received training.
- The reduction in licenced farmers since the past season stems from the conclusion of the organisation’s strategic agreement with the Cotton Made in Africa (CMiA) initiative.
- Despite this, BCI’s market share has increased in the past season because of production volume increases in countries like Brazil.
- To read the BCI’s 2024-25 Annual Report, visit: Better Cotton Annual Report – Better Cotton
About
The Better Cotton Initiative (BCI) is the world’s largest cotton sustainability organisation, supporting farming communities to survive and thrive, while protecting and restoring the environment. BCI convenes a global multistakeholder network of farm-level organisations, brands, government bodies, civil society and industry organisations and supply chain actors to promote the supply and demand for cotton produced with sustainable practices. Over the past 16 years, BCI has aligned more than a fifth of the world’s cotton with our farming standard, channelled €200 million to cotton-growing communities and helped supply chain actors towards their sustainability goals.
Read moreBetter Cotton’s 10-Year US Impact Report Shares Key Data Insights and Promotes Cross-Sector Collaboration
Better Cotton has released its first US Impact Report, which spotlights key data insights and shows the impact of cross-sector collaboration in the US.
Read moreBetter Cotton Conference 2025: Highlights from İzmir
Check out our showreel video and all the highlights from the Better Cotton Conference 2025.
Read moreBetter Cotton Initiative To Become a Regenerative Standard
Better Cotton has announced that it will become a regenerative standard within the next year, further strengthening its ongoing commitment to protect and restore the environment and improve conditions for cotton farming communities around the world.
Read moreBetter Cotton Initiative Announces Nick Weatherill As New CEO
Better Cotton has announced Nick Weatherill, former Executive Director of the International Cocoa Initiative (ICI), as its new Chief Executive Officer.
Read moreTaking the Initiative: New Label, New Logo, New Website and a Renewed Commitment to Transparency and Accountability
w
The Better Cotton Initiative (BCI) marked this year’s World Cotton Day with significant changes: it launched an innovative product label; it updated its logo, website, and overall design; and adopted its original name, having been known simply as Better Cotton in the past few years.
These changes may seem unrelated, but they are part of the same picture. They are connected to several steps taken recently by BCI to improve transparency, accountability, and its overall connection with members, partners, farmers, consumers, and the general public.
From the new label that now informs the presence of Physical BCI Cotton contained in a product to a name that emphasises the organisation’s role as an initiative, all that is the result of years of efforts to expand and deepen the organisation’s impact.
Traceability on a tag
Our new product label comes out of the traceability system that has been gradually implemented since November 2023. In the past two years, we at the Better Cotton Initiative have been expanding our capacity to trade Physical BCI Cotton, traced back to its country of origin – offering brands, retailers and consumers the assurance of a commodity, BCI Cotton, produced by farmers certified to our standard.
Now, the BCI Cotton label will offer brands and retailers the ability to share with their consumers that story, on their own products. If a product sourced by a certified BCI Retailer or Brand Member contains at least 30% of Physical BCI Cotton, and the remaining up to 70% contain only other materials, that retailer or brand will now be able to share that information with consumers.
The new label, which is optional, provides the following:
- Information that it contains BCI Cotton, grown in accordance with the BCI Farm Standard by certified farmers – who follow more sustainable practices required by the Better Cotton Initiative’s standard – and sourced via a segregated chain of custody model (using our traceability platform);
- The percentage of BCI Cotton contained in the product;
- An official identification number that can be used to confirm that the brand is certified.
Our CEO, Nick Weatherill, clearly summarised the meaning of our new product label. “In a time of increasing scrutiny around sustainability claims, global trade pressures, and shifting Environmental, Social, and Governance (ESG) priorities, transparency and accountability are more critical than ever.”
“As we celebrate World Cotton Day, our new label reaffirms our commitment to both, as part of our mission to drive measurable impact and continuous improvement in sustainability across the cotton sector.”
The BCI Cotton label comes in a year marked by another milestone. In June, during BCI’s annual conference in İzmir, Türkiye, we announced that the Better Cotton Initiative’s standard will close remaining gaps, so it is fully aligned with the fundamental principles of regenerative agriculture. While several principles of regenerative agriculture have already been followed by BCI alongside our certified farmers for years, a few elements remain to be fully implemented – and that is what the Better Cotton Initiative is now doing, with completion expected by June 2026.
None of these new steps, however, would be possible without something even more important: our impact throughout 16 years of operations, in more than 20 countries, improving conditions for over 2 million farmers. Much of this story can be found in the Better Cotton Initiative’s 2024-25 Annual Report, which goes beyond the achievements of the past year to provide a broader report of our impact over the years. You can download the report from this page.
Taking the Initiative
With new label new logo, and new impact numbers that we proudly share with our community, embracing our original full name was an easy decision to make. By becoming once again the Better Cotton Initiative, we remind our farmers, members, and partners that BCI is and has always been an initiative, a forward movement committed to constantly improve sustainability in cotton farming.
Not only are we an initiative, but we are taking it too, by creating new ways of communicating with both our community and consumers – on top of the bold actions we have taken. Years ago, even though our mass balance system allowed us to achieve the scale required to support hundreds of thousands of farmers every year, we took the initiative to develop, introduce, and expand our own traceability system.
We also took the initiative to become a certification system in February of this year. The certification process, conducted by independent third parties, was another important step towards full accountability and transparency, aligning what brands and consumers increasingly demand from us with our responsibility to support farmers, their families, and their communities.
Whilst the changes above were still being implemented, again we took the initiative, by announcing that the BCI standard would become a regenerative one. Being an initiative was in our creation, has been part of our DNA since then, and it is now once again officially part of our name.
We hope our farmers, members, partners and colleagues appreciate and make good use of our changes, proudly announced on this year’s World Cotton Day. They can be certain that, behind new visual identify, name, and label, one thing remains the same: our determination to improve sustainability in cotton production, including delivering to consumers the information and the results they expect and deserve to see.
Press release: Better Cotton Initiative Marks World Cotton Day with Launch of Innovative Product Label
Our new BCI Cotton label page: What the BCI Cotton Label Means
Read moreJoint LCA Report Calls for Better Use of Data to Drive Impact in the Cotton Sector
A network of multistakeholder initiatives, including the Better Cotton Initiative, Cotton Incorporated, Cotton Australia, and the U.S. Cotton Trust Protocol, has released new guidelines on Lifecycle Assessments.
Read more
Better Cotton Partners with Planboo to Reduce Emissions Using Cotton Crop Waste
Better Cotton has teamed up with climate technology startup Planboo to help cotton farmers reduce greenhouse gas emissions – and earn carbon credits for it.
Read moreCultivating Biodiversity: How Pakistani Farmers Revive Nature While Growing Cotton
Abdur Rehman, Better Cotton Farmer, demonstrating habitat creation for beneficial birds (birdhouses and water dishes).
Read more‘Transparency Is Not Optional Anymore’
Alexander Ellebrecht, Account Executive at Source Intelligence
Source Intelligence was Sponsor at the Better Cotton Conference 2025 in İzmir, Türkiye
At Source Intelligence, we help companies strengthen supply chain visibility and compliance through two complementary platforms. C Map enables organizations to meet complex regulatory requirements by leveraging bill of materials (BOM) data across multiple tiers of their supply chain. ChainPoint serves standards and scheme holders, supporting first-mile traceability and capturing critical data that is often difficult to obtain. We are now integrating these platforms. This will deliver deeper transparency and greater value, not only for standards organizations, members, and stakeholders, but also for shareholders. Because today, transparency is not optional anymore.
Better Cotton’s Phased Approach
Better Cotton has taken a thoughtful, step-by-step approach to building traceability using ChainPoint. They started with ginner-to-spinner traceability, then gradually extended the scope and introduced more detailed claim types. Several years ago, the system was based largely on a mass balance approach—a method that allows Better Cotton Claim Units (BCCUs) to be traded through the supply chain while maintaining an associated sustainability claim, even if the cotton is mixed with conventional sources. In recent years, the demand for visibility has grown. More companies now want to know with certainty: “Is this 100% Better Cotton that we are buying?”
This shift has led to the adoption of segregated models, which keep Better Cotton physically separate from conventional cotton throughout the chain. These models provide higher transparency and stronger claims. It’s a journey Better Cotton is still on—and one we are proud to support.
Impact and Transparency where it matters
The cotton industry is aware of its impact. We hear many farmer stories, of farmers who could improve their production with training and support from Better Cotton. Topics like irrigation, regenerative agriculture, are addressed, and it’s good to discuss this with the sector at the Better Cotton conference. These discussions help retailers and companies, at the end of the supply chain, understand the problems on the ground, while also creating opportunities for more collaboration.
With the existence of social media, companies are becoming increasingly responsible and accountable for their supply chain activities. We also see some government regulations and compliance topics, so there is really a driver for transparency. Transparency will not go away. It will stay on the agenda.
One principle I particularly appreciate is controlled transparency. This means not every piece of information is available to everyone, but rather that access is purposeful and relevant. This approach fosters trust, encourages openness, and enables more efficient collaboration.
Proud of Progress, Committed to More
We should be proud of how far we’ve come, but we must also keep asking: What can we do better? By applying proven quality management practices, we can work more efficiently, accelerate progress, and deliver lasting improvements. We’re also seeing strong growth in the collection and management of reliable data. Automation is making documentation less of a burden and more of an opportunity—helping people focus on insight and action rather than paperwork.
The Better Cotton Conference matters because it’s ultimately about people. Progress in supply chains depends on collaboration, and while we have many digital tools—Zoom, Teams, and others—that make connecting easier, nothing replaces the depth of understanding that comes from meeting in person.
Read more
Strengthening Sustainability Claims: Better Cotton Supports Update of ISEAL’s Good Practice Guide
Location: Kodinar, Gujarat, India. 2019.
ISEAL has published version 2 of its Sustainability Claims Good Practice Guide, a critical resource for sustainability systems across industries, and Better Cotton is proud to have taken part in its consultation process. Our contributions, alongside the ones from other organisations in the sector, have helped shape this latest update, contributing to a shared commitment to strengthen the credibility and transparency of sustainability claims globally.
The guide outlines key good practices for sustainability systems in the management of claims and labels in a responsible, accurate, and trustworthy way. For people and organisations working with complex supply chains and diverse stakeholders, this document plays a vital role in ensuring that public-facing claims reflect both the substance of the work and the integrity of data.
As sustainability communication continues to evolve, tools like this guide help ensure we remain aligned with current and emerging expectations from regulators, businesses, and consumers alike.
What’s New?
Version 2 of the ISEAL guide has been updated to reflect the realities of today’s sustainability landscape. This includes consideration of recent regulatory developments, such as new laws and standards concerning green claims, as well as the increasing role of digital platforms in sustainability messaging.
With more claims being shared across websites, social media, and other online channels, the update helps sustainability systems adapt their communications to remain transparent and credible in a fast-paced digital world.
The guide also features expanded guidance on the wide range of claim types that organisations might use, such as product-related claims, organisational claims, or performance-based claims. It offers clear recommendations on how to develop, manage, and monitor these claims in a way that minimises risk and upholds public trust.
Importantly, this version is fully aligned with the ISEAL Code of Good Practice, which means it reinforces consistency and best practices across sustainability systems. This alignment ensures that claims are not only accurate but also made within a structured, standardised approach to sustainability assurance.
To make the guidance even more actionable, the update includes a new tool: the “What & Why Clauses” quick reference document. This is a checklist-style summary that breaks down the guide’s core components into digestible, practical elements, making it easier for scheme owners and their partners to apply the recommendations in real time.
Relevance for Better Cotton
This updated guidance comes at a particularly timely moment for Better Cotton, as we continue to strengthen our own Claims Framework. By ensuring that our claims align with the latest industry-wide expectations and best practices, we can provide greater clarity and confidence to all those who engage us, from retailers and brands to farmers and consumers.
Our participation in the consultation process was an important opportunity to bring our perspectives to the table and help shape a guide that serves the diverse needs of the sustainability community.
As sustainability claims face increasing scrutiny, from regulators, media, and consumers alike, the need for credible, consistent, and transparent communication has never been more important. This update to the Sustainability Claims Good Practice Guide offers a timely and practical resource to support those working to improve sustainability practices and strengthen trust across supply chains.
To explore the full guide and access supporting materials, please visit the ISEAL website.
Read morePublic Consultation Launched: Targeted Partial Revision of Better Cotton Principles & Criteria
Better Cotton has launched a public consultation on targeted updates to its Principles & Criteria, the farm-level Standard and one of the core components of the Better Cotton Standard System.
Read more