2030 Strategy Summary
One-page summary of Better Cotton’s 2030 Strategy, outlining Better Cotton’s mission, strategic aims, key themes and impact targets.
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- Who we are
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Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
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- What we do
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- What we do
- Defining ‘Better’: Our Principles & Criteria
- Training Farmers: Capacity Building
- Demonstrating Compliance & Continuous Improvement: Assurance Programme
- Connecting Supply & Demand: Chain of Custody
- Supporting Credible Communications: Claims Framework
- Measuring Results & Impact: Monitoring, Evaluation & Learning
- Investing in Farming Communities: Better Cotton Growth and Innovation Fund
- What we do
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In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
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- Where we grow
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Today Better Cotton is grown in 24 countries around the world and accounts for 20% of global cotton production. In the 2020-21 cotton season, 2.2 million licensed farmers grew 4.7 million metric tonnes of Better Cotton.
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- Our Impact
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- Membership
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Today Better Cotton has more than 2,400 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
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- Resources
- Latest
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The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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