Better Cotton Traceability Webinar #1 for Primary Contacts and General Managers of Suppliers and Manufacturers

  • Are you a leader or a general manager in your organisation?
  • Have you heard that it’s now possible to source traceable Better Cotton?
  • Interested in learning more, including the benefits to your organisation and how to begin?
  • Join this webinar where we will give a brief presentation followed by time for Q&A.
  • This webinar is intended for suppliers, manufacturers, traders and distributors of cotton-containing products.
Read more

Better Cotton: Get Ready for Traceability – Retailers and Brands

This is a Members-only event – you can register through myBetterCotton.

  • Are you interested in having traceable Better Cotton in your products in 2025, and learning more about the benefits of sourcing traceable Better Cotton?
  • Join this webinar where you will be guided through how Better Cotton Traceability works, what it offers you as Retailer and Brand Members, and how to get started with sourcing. There will be time for Q&A.
  • This webinar is for Retailer and Brand Members only.
Read more

Better Cotton: Get Ready for Traceability – Retailers and Brands

This is a Members-only event – you can register through myBetterCotton. If you require access to myBetterCotton, contact [email protected].

  • Are you interested in having traceable Better Cotton in your products in 2025, and learning more about the benefits of sourcing traceable Better Cotton?
  • Join this webinar where you will be guided through how Better Cotton Traceability works, what it offers you as Retailer and Brand Members, and how to get started with sourcing. There will be time for Q&A.
  • This webinar is for Retailer and Brand Members only.
Read more

Better Cotton: Get Ready for Traceability – Retailers and Brands

This is a Members-only event – you can register through myBetterCotton. If you require access to myBetterCotton, contact [email protected].

  • Are you interested in having traceable Better Cotton in your products in 2025, and learning more about the benefits of sourcing traceable Better Cotton?
  • Join this webinar where you will be guided through how Better Cotton Traceability works, what it offers you as Retailer and Brand Members, and how to get started with sourcing. There will be time for Q&A.
  • This webinar is for Retailer and Brand Members only.
Read more

Better Cotton Claims Training

This is a Members-only event – you can register through the myBetterCotton platform by clicking the ‘Register’ button

Please note this training is mandatory and must be attended to satisfy one of the eligibility criteria to make use of any Better Cotton Claims.

We will cover:

– The evolving legislation in different markets pertaining to sustainability claims
– How to communicate about Better Cotton across different channels
– What Better Cotton resources are available to you
– What makes a credible sustainability claim
– How to get in contact with us
– How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claims, such as mass balance (our Chain of Custody model) and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the ‘Better Cotton Monthly Training for Retailers and Brands’ session.

Read more

Webinar: Phase Out of the Mass Balance On-Product Mark Claim

As our Members will likely be aware, legislation governing green claims is requiring the industry to take stock and reflect on how ‘more sustainable’ is defined and how this can be communicated to consumers in a fair and consistent way. As we move towards allowing a label for products containing Physical (Traceable) Better Cotton, we continue to closely monitor the evolving legislation and work to ensure that our claims offering demonstrates real value to our Members, whilst meeting legislative requirements and expectations of consumers. Informed by a member survey, a consumer research study and some one-on-one consultation with members, the decision has been made to begin to phase out the option to use the Better Cotton mass balance on-product mark in its current form.

This session will cover important information such as timelines, plans for a future label, and your mass balance sourcing.

Read more

Webinar: Phase Out of the Mass Balance On-Product Mark Claim

As our Members will likely be aware, legislation governing green claims is requiring the industry to take stock and reflect on how ‘more sustainable’ is defined and how this can be communicated to consumers in a fair and consistent way. As we move towards allowing a label for products containing Physical (Traceable) Better Cotton, we continue to closely monitor the evolving legislation and work to ensure that our claims offering demonstrates real value to our Members, whilst meeting legislative requirements and expectations of consumers. Informed by a member survey, a consumer research study and some one-on-one consultation with members, the decision has been made to begin to phase out the option to use the Better Cotton mass balance on-product mark in its current form.

This session will cover important information such as timelines, plans for a future label, and your mass balance sourcing.

Read more

Better Cotton Traceability Webinar #3 for Better Cotton Platform Users of Suppliers and Manufacturers

  • Do you already use the Better Cotton Platform?
  • Are you interested in learning more about the changes that make it possible to source, transform and sell traceable Better Cotton?
  • Join this webinar to learn how to manage traceable (also referred to as Physical) Better Cotton transactions. There will be time for Q&A.
  • This webinar is intended for suppliers, manufacturers, traders and distributors of cotton-containing products.
Read more

Better Cotton Traceability Webinar #2 for Site/Operational Managers of Suppliers and Manufacturers

  • Are you interested in how to source, handle and sell traceable Better Cotton?
  • Are you an operational manager / site lead responsible for implementing management systems?
  • Join this webinar to learn how to implement the Better Cotton Chain of Custody Standard v1.0 at a site level, and how the Better Cotton Platform (BCP) works alongside this to enable traceability. There will be time for Q&A.
  • This webinar is intended for suppliers, manufacturers, traders and distributors of cotton-containing products.
Read more

Better Cotton Traceability Webinar #1 for Primary Contacts and General Managers of Suppliers and Manufacturers

  • Are you a leader or a general manager in your organisation?
  • Have you heard that it’s now possible to source traceable Better Cotton?
  • Interested in learning more, including the benefits to your organisation and how to begin?
  • Join this webinar where we will give a brief presentation followed by time for Q&A.
  • This webinar is intended for suppliers, manufacturers, traders and distributors of cotton-containing products.
Read more

Better Cotton: Get Ready for Traceability – Retailers and Brands

  • Are you interested in having traceable Better Cotton in your products in 2025, and learning more about the benefits of sourcing traceable Better Cotton?
  • Join this webinar where you will be guided through how Better Cotton Traceability works, what it offers you as Retailer and Brand Members, and how to get started with sourcing. There will be time for Q&A.
  • This webinar is for Retailer and Brand Members only.
Read more

Better Cotton Claims Training

Please note this training is mandatory and must be attended to satisfy one of the eligibility criteria to make use of any Better Cotton Claims.

We will cover:

– The evolving legislation in different markets pertaining to sustainability claims

– How to communicate about Better Cotton across different channels

– What Better Cotton resources are available to you

– What makes a credible sustainability claim

– How to get in contact with us

– How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claim, such as mass balance (our Chain of Custody model) and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the ‘Better Cotton Monthly Training for Retailers and Brands’ session.

Read more
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