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Making Sustainability Mainstream

Well Studio on March 28, 2018

Brett Matthews from Apparel Insider, anew media platform which offers an alternative take on the global apparel industry, catches up with BCI’s CEO, Alan McClay. There are currently many weird and wonderful things going on aimed at creating a more …

New On-Product Mark

Well Studio on September 23, 2015

The Better Cotton Initiative announces a new on-product mark, which allows BCI members to demonstrate their commitment to responsibly sourced Better Cotton directly on the products they sell. ”We’re thrilled to launch our first on-product mark. We expect demandfor more …

Better Cotton CEO on Choosing a Sustainability Initiative

Well Studio on April 30, 2015

“”What is your opinion of XYZ sustainability initiative?” is a question I do not enjoy hearing. If I criticize the initiative, I’m at risk of being viewed as arrogant; yet if I praise the initiative unjustly, I lend credibility to …

First-Ever Supima Better Cotton Now Available

Well Studio on March 11, 2015

BCI and Supima, the promotional organisation of the American Pima cotton growers, today announced the availability of 4,800 MT of BCI-licensed Supima cotton. The first Supima Better Cotton was grown by six prominent pima growers from California, Texas and New …

Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.

Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2021-22 cotton season, 2.2 million licensed Better Cotton Farmers grew 5.4 million tonnes of Better Cotton.

Today Better Cotton has more than 2,500 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.

The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.

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Making Sustainability Mainstream

New On-Product Mark

Better Cotton CEO on Choosing a Sustainability Initiative

First-Ever Supima Better Cotton Now Available

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