The Better Cotton team includes more than 100 individuals from diverse cultures, countries and backgrounds. We’re passionate about what we do and dedicated to achieving the Better Cotton mission: to help cotton communities survive and thrive, while protecting and restoring the environment. From humble beginnings, we’ve grown rapidly to become the world’s largest cotton sustainability programme, and we’re expanding all the time.
We currently work in 12 countries: we have offices in China, India, Mozambique, Pakistan, Switzerland and the UK, as well as staff based in Brazil, Burkina Faso, Kenya, Mali, Turkey and the United States.
Our team works closely with the broader Better Cotton network, which includes thousands of members, partners and stakeholders as well as millions of cotton farmers and farming communities.
Better Cotton Leadership Team
Chief Executive Officer
I lead the organisation, providing strategic oversight to ensure that our work aligns with the direction that the Better Cotton Council provides and gets us closer to our long-term goals.
Chief Operating Officer
I lead Better Cotton’s operations and ensure our day-to-day work delivers the change and impact we want to see across the broad spectrum of activities we undertake.
Senior Director, Programmes
I manage the programmes that are delivered around the world to cotton farming communities, allowing them to adopt more sustainable farming practices and improve their livelihoods.
Senior Director, Data and Traceability
I lead the Data and Traceability function created in 2021, encompassing workstreams relating to IT, data, traceability and monitoring, evaluation and learning to further our goals in deepening impact on cotton farming communities.
Director of Standards and Assurance
I oversee the development of the Better Cotton farm-level standard and the assurance system that ensures that all licensed Better Cotton farmers comply with this standard.
Paula Lum Young Batil
Director of Membership and Supply Chain
I lead the Membership and Supply Chain function globally to achieve our 2030 goals, ensuring membership development, and the implementation of the Better Cotton Standard System’s Claims Framework and Chain of Custody.
Director of Finance and Operations
I co-ordinate the Secretariat’s long-term financial health capacity to maximise our efforts towards on-the-ground implementation of sustainability practices.
Eva Benavidez Clayton
Director of Communications
I provide strategic direction on Better Cotton’s communications and public affairs work, ranging from media relations and stakeholder engagement to messaging, editorial planning, and content development.
Director of Fundraising
I am responsible for mobilising resources to support Better Cotton Farmers from a variety of sources including bi-lateral donors, trusts & foundations, and impact investors.
Director of Special Projects
I focus on priority areas linked to supporting our long-term objectives and strategic direction.
Jyoti Narain Kapoor
Country Director – India
Country Director – Pakistan
Country Director – China