The Better Cotton team includes more than 100 individuals from diverse cultures, countries and backgrounds. We’re passionate about what we do and dedicated to achieving the Better Cotton mission: to help cotton communities survive and thrive, while protecting and restoring the environment. From humble beginnings, we’ve grown rapidly to become the world’s largest cotton sustainability programme, and we’re expanding all the time.

We currently work in 12 countries: we have offices in China, India, Mozambique, Pakistan, Switzerland and the UK, as well as staff based in Brazil, Burkina Faso, Kenya, Mali, Turkey and the United States.

Our team works closely with the broader Better Cotton network, which includes thousands of members, partners and stakeholders as well as millions of cotton farmers and farming communities.

Better Cotton Leadership Team

Alan McClay
Chief Executive Officer
Geneva, Switzerland

I lead the organisation, providing strategic oversight to ensure that our work aligns with the direction that the Better Cotton Council provides and gets us closer to our long-term goals.

Lena Staafgard
Chief Operating Officer
Stockholm, Sweden

I lead Better Cotton’s operations and ensure our day-to-day work delivers the change and impact we want to see across the broad spectrum of activities we undertake.

Damien Sanfilippo
Senior Director, Programmes
Geneva, Switzerland

I manage the programmes that are delivered around the world to cotton farming communities, allowing them to adopt more sustainable farming practices and improve their livelihoods.

Alia Malik
Senior Director, Data and Traceability
London, UK

I lead the Data and Traceability function created in 2021, encompassing workstreams relating to IT, data, traceability and monitoring, evaluation and learning to further our goals in deepening impact on cotton farming communities.

Chelsea Reinhardt
Director of Standards and Assurance
London, UK

I oversee the development of the Better Cotton farm-level standard and the assurance system that ensures that all licensed Better Cotton farmers comply with this standard.

Paula Lum Young Batil
Director of Membership and Supply Chain
Geneva, Switzerland

I lead the Membership and Supply Chain function globally to achieve our 2030 goals, ensuring membership development, and the implementation of the Better Cotton Standard System’s Claims Framework and Chain of Custody.

Siobhain Coburn
Director of Finance and Operations
Geneva, Switzerland

I co-ordinate the Secretariat’s long-term financial health capacity to maximise our efforts towards on-the-ground implementation of sustainability practices.

Eva Benavidez Clayton
Director of Communications
Geneva, Switzerland

I provide strategic direction on Better Cotton’s communications and public affairs work, ranging from media relations and stakeholder engagement to messaging, editorial planning, and content development.

Rebecca Owen
Director of Fundraising
London, UK

I am responsible for mobilising resources to support Better Cotton Farmers from a variety of sources including bi-lateral donors, trusts & foundations, and impact investors.

Corin Wood-Jones
Director of Special Projects
Geneva, Switzerland

I focus on priority areas linked to supporting our long-term objectives and strategic direction.

Jyoti Kapoor
Country Director – India
India

Shafiq Ahmed
Country Director – Pakistan
Pakistan

Sherry Wu
Country Director – China
China

Join us

If you’re interested in working with us, please get in touch via our contact form, or check out our current vacancies.