Claims Framework v4.1
The Claims Framework has been established to allow relevant stakeholders to communicate about their involvement with BCI in a way that is transparent, meaningful and protects the credibility of the programme.
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Enhancing Biodiversity in Cotton Farming: A Scalable Methodology
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The Claims Framework has been established to allow relevant stakeholders to communicate about their involvement with BCI in a way that is transparent, meaningful and protects the credibility of the programme.
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These guidelines complement the use of the Better Cotton Initiative (BCI) Claims Framework, and are intended for use by organisations wishing to make B2B communications. Conformance with these guidelines is mandatory when using a BCI Trademark.
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This document sets out BCI’s procedures for Claims approvals, monitoring and addressing misuse, and suspending permissions to use Claims in line with ISEAL’s Sustainability Claims Good Practice Guide.
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These guidelines complement the use of the Better Cotton Initiative (BCI) Claims Framework, and are intended for use by Retailers and Brands using a BCI Trademark for print or digital use. Conformance with these guidelines is mandatory when using a BCI Trademark.
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NOTE: The Claims Framework was updated and replaced with v4.1 on 31 October 2025. Please follow this link for the latest version: https://bettercotton.org/documents/claims-framework/
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An exclusive member benefit for Supplier and Manufacturer members, to help them make credible and positive claims about their Better Cotton membership.
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