Better Cotton Claims Framework

The Better Cotton Claims Framework makes it simple for BCI Members to make credible and positive claims about Better Cotton, and allows flexibility in how to communicate about your commitment.

Many other communications resources are available, such as quotes, images, Stories from the Field and promotional artworks. By combining claims in the framework with these other resources, a member can articulate a compelling story which is meaningful to them and their customers.

Always refer to the Better Cotton Claims Framework to ensure that the context in which you want to use a claim is not in breach of your agreed conduct as a BCI Member. Use of the Claims Framework is governed by the BCI Code of Practice, BCI Terms of Membership, and BCI Monitoring Protocol.

Download the Better Cotton Claims Framework V2.0The Claims Framework is also available in Chinese.

Supporting documents

Claims Framework Review

In January 2019, a consultation took place opening the Better Cotton Claims Framework V1.1 up to review. The scope of the review was limited to claims available to BCI Retailer and Brand Members, although all of BCI’s stakeholders were invited to participate in the consultation process by offering feedback via a questionnaire.

Learn more about the review process here.

The Netherlands Authority for Consumers and Markets: 2021 Update

In May 2021, new guidance was released on sustainability claims by the The Netherlands Authority for Consumers and Markets ACM. This guidance is particularly relevant to BCI members using the BCI on-product mark (OPM) or making any other form of product-level sustainability claims. Note that the guidance applies not only to Dutch brands, but to all brands selling products in the Dutch market. Learn more.