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In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
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Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
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Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
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The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Go Green, Wear Blue. That’s the mantra for BCI Pioneer Member H&M’s new Conscious Denim collection. H&M have seen great success through their Conscious Collections in the past, and this product launch focuses purely on Denim. Denim production is traditionally process heavy – not only the environmental, social and economic impacts associated with the growing of conventional cotton, which BCI works to address – but many denim items are also dyed with toxic dyes, sandblasted and chemically softened. Available in stores from today, the Conscious Denim collection aims to improve the production of denim-wear by combining more sustainable materials with more sustainable production.
H&M are BCI Pioneer members – part of a dedicated group of Retailers and Brands deeply committed to the success of Better Cotton, who wish to be a driving force in making Better Cotton a mainstream commodity. H&M have supported BCI’s mission since the organisation was established in 2005, and have made a public commitment for all cotton in their ranges to come from more sustainable sources by 2020.
This most recent campaign from H&M once again brings to the public’s attention the need for more responsible consumer choices, giving customers the option to buy affordable fashion items whist caring about the future of the planet. Karl-Johan Persson, H&M CEO says: ”At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.”
To learn more, go to H&M’s sustainability website by clicking here.