US Impact Report 2014-2024

It has been over 10 years since we launched our Better Cotton programme in the United States, and we have since seen significant growth, alliance and progress across the country’s Cotton Belt.
Throughout our 10-Year US Impact Report, we share data insights from 2014-24 while contextualising the diverse landscape of cotton-growing regions, fellow initiatives, researchers and farmers contributing to cotton sustainability across the US.
India Impact Report 2014-2023

India has been a pioneering force within the Better Cotton Programme since its first Better Cotton harvest in 2011. It’s the world’s second largest cotton-producing country and has the largest number of farmers participating in the Better Cotton Programme.
This report represents a new way of reporting on field-level data in a way that gives insights into our impact over time within a country. These country-level reports will replace the Impact Report/Farmer Results of previous years.
Better Cotton 2020 Impact Report
In December 2021, we published our first-ever Impact Report. In this year’s report, which is an evolution from previous ‘Farmer Results’ reports, we share the latest field-level data (from the 2019-20 cotton season) and evaluate how licensed Better Cotton Farmers in China, India, Pakistan, Tajikistan and Turkey performed on environmental, social, and economic criteria, compared to farmers who weren’t participating in the Better Cotton programme. They cover elements including the use of pesticides, fertilisers and water, as well as decent work, yields and profits.
In addition to the Farmer Results section, the report also includes audio recordings of interviews with three Retailer and Brand Members about their sustainability sourcing efforts and consumer communications, as well as updates on important initiatives such as our traceability workstream and the revision of the Better Cotton Principles & Criteria.
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Better Cotton Farmer Results 2018-19
The data and analysis dives into the results achieved in six countries where the Better Cotton Standard System was implemented in the 2018-19 cotton season – China, India, Mali, Pakistan, Tajikistan and Turkey. The results show social, environmental and economic outcomes. Download the results results infographics here or click the image below to learn more about farmer successes and challenges in each Better Cotton programme country.
Better Cotton Farmer Results 2017-18
The 2017-18 data illustrates farmer results from five countries where the Better Cotton Standard System was implemented in the 2017-18 cotton season – China, India, Pakistan, Tajikistan and Turkey. The results show social, environmental and economic outcomes.
Better Cotton Farmer Results 2016-17
Farmer Results 2016-17

Better Cotton Farmer Results 2015-16
Understanding Better Cotton Farmer Results
Data from all Better Cotton medium and large farms is collected. For smallholders, a sampling approach is used that includes the collection of data from a large representative sample of learning groups that are randomly selected by Better Cotton on a yearly basis at the end of the season.
Communicating Better Cotton Farmer Results
Farm results must not be manipulated in any way. Averaging farm results across different geographies undermines the credibility of the data. If you are a Member of Better Cotton and wish to use impact results to support your storytelling, please contact the Member Claims Team at [email protected], who will assist in crafting your Better Cotton story in a way that maintains the integrity of the data.