Local Leadership
Better Cotton couldn’t happen without this local leadership: local partners who know how to implement our joint aims and objectives in their country or region for best results. The sustainable practices they teach at field level increase yields, protect the environment, and improve livelihoods. The data they collect proves these practices work and enables both partners and farmers to continuously improve.
Better Cotton Partnership Framework
These partnerships are so central to our ambitions that we’ve created the Better Cotton Partnership Framework, a set of tools and management practices to develop existing and new partnerships. Our Implementation Team nurtures these relationships to combine and expand the worldwide production of Better Cotton.
Programme and Strategic Partners
While Programme Partners work with farming communities at field level to ensure they are producing cotton that meets the Better Cotton Standard, Strategic Partners join with us to champion, benchmark and future-proof sustainability. Partners could be any of the following:
- National or regional producer organisations like ABRAPA in Brazil and Cotton Australia
- Governments and governmental bodies involved with their cotton industries, like The Cotton and Oilseeds Institute of Mozambique
- Initiatives that grow, promote and sell Better Cotton like Turkey’s IPUD
