Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Better Cotton has announced an update to the Better Cotton Claims Framework – the set of guidelines which establishes guidance and rules to ensure that Members can make claims about their commitments to Better Cotton in a credible and positive way.
The update, version 3.1, simplifies the document for improved usability, including a quick reference table to increase clarity on which claims are available to which member audiences. It also adds new claims translations, as well as clarifications on contexts in which claims can be used and the monitoring process Better Cotton follows.
The most significant update mirrors the Cotton Consumption Independent Assessment requirements in place from January 2024. Independent Assessments will bolster claims and ensure sourcing thresholds are more meaningful, making reporting on volumes of Better Cotton sourced and On-Product Mark use more robust and credible. As of January 2024, Independent Assessment will be a requirement for any Retailer and Brand Member wishing to make advanced claims or use the Better Cotton On-Product Mark.
Our next complete revision of the Claims Framework (version 4.0) will be released in 2024, further to multistakeholder and cross-functional consultations. Version 4.0 will accommodate Better Cotton’s move towards traceability and further reflect updates to industry best practice and legislation for sustainability claims.
To learn more about our current work on claims and contribute to the conversation, register here for our upcoming webinar, in which we will cover:
The Better Cotton Claims Framework V3.1
The myBetterCotton portal and the online claims approval process
Claims monitoring and compliance
Live Retailer and Brand Member survey on the future of claims
Do you want to know what the largest cotton sustainability programme in the world is up to? Keep up to date with the latest developments and hear from BCI Farmers, Partners and Members in the new BCI Quarterly Newsletter. BCI Members also receive a Monthly Member Update.
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