Claims Framework
Photo Credit: Better Cotton/Eugénie Bacher. Harran, Turkey, 2022. Better Cotton labels, Traceability Pilot, Mehmet Kızılkaya Tekstil.

Better Cotton has announced an update to the Better Cotton Claims Framework – the set of guidelines which establishes guidance and rules to ensure that Members can make claims about their commitments to Better Cotton in a credible and positive way. 

The update, version 3.1, simplifies the document for improved usability, including a quick reference table to increase clarity on which claims are available to which member audiences. It also adds new claims translations, as well as clarifications on contexts in which claims can be used and the monitoring process Better Cotton follows.

The most significant update mirrors the Cotton Consumption Independent Assessment requirements in place from January 2024. Independent Assessments will bolster claims and ensure sourcing thresholds are more meaningful, making reporting on volumes of Better Cotton sourced and On-Product Mark use more robust and credible. As of January 2024, Independent Assessment will be a requirement for any Retailer and Brand Member wishing to make advanced claims or use the Better Cotton On-Product Mark. 

Our next complete revision of the Claims Framework (version 4.0) will be released in 2024, further to multistakeholder and cross-functional consultations. Version 4.0 will accommodate Better Cotton’s move towards traceability and further reflect updates to industry best practice and legislation for sustainability claims.

To learn more about our current work on claims and contribute to the conversation, register here for our upcoming webinar, in which we will cover:

  • The Better Cotton Claims Framework V3.1
  • The myBetterCotton portal and the online claims approval process
  • Claims monitoring and compliance
  • Live Retailer and Brand Member survey on the future of claims

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