This is Better Cotton’s agenda for change for the better. The 2030 Strategy sets the direction of our ten-year plan to make cotton better for the farmers who produce it and for all those who have a stake in the future of the sector.

Better Cotton CEO, Alan McClay, by Jay Louvion.

Alongside our 2030 Strategy, we are proud to launch our first ever Climate Change Mitigation Target. By 2030, we aim to reduce greenhouse gas emissions per tonne of Better Cotton produced by 50%.

Alan McClay, CEO, Better Cotton

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Better Cotton 2030 Strategy

Better Cotton 2030 Strategy
This is Better Cotton’s agenda for change for the better.
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2030 Strategy Summary

2030 Strategy Summary
One-page summary of Better Cotton’s 2030 Strategy, outlining Better Cotton’s mission, strategic aims, key themes and impact targets.

Our strategic aims

Embed sustainable farming practices and policies so that on cotton farms the soil is healthy, and land, water and other resources are managed for the good of local communities and the planet.

Enhance the well-being and economic development of cotton farmers by helping to make cotton farming economically viable for them and their communities, with improved working conditions, good health prospects and a better quality of life.

Drive the global demand for sustainable cotton throughout its complex supply chains, by making Better Cotton the preferred choice for growers and buyers.

Impact targets

The 2030 Strategy consists of five new impact target areas to measure and report on. Impact targets in each of these areas will provide metrics to ensure greater demonstrable impact and progressive, measurable change at the field level by 2030. These new commitments align with the 2030 Sustainable Development Goals and build on the agreements reached at COP26 to reach actionable climate mitigation outcomes for cotton farming communities.

In December 2021, we launched our first-ever Climate Change Mitigation Target, which has been set to reduce greenhouse gas emissions per tonne of Better Cotton produced by 50% by 2030. The four additional impact targets – soil health, pesticide use, smallholder livelihoods and women’s empowerment – will be announced by the end of 2022.

Climate change mitigation

Reduce GHG emissions in cotton production and equip farmers to contribute to solutions that tackle the climate crisis.

Target: By 2030, we aim to reduce greenhouse gas emissions per tonne of Better Cotton produced by 50%.

Learn more about Better Cotton and GHG emissions.

Smallholder livelihoods

Make a positive contribution to the eradication of farmer poverty by improving the resilience of farmers and farm workers to the effects of climate change, as well as fluctuations in the global cotton trade and the COVID pandemic.

Learn more about Better Cotton and decent work.

Soil health

Improve soil health to increase the environment’s resilience to climate change while enhancing productivity and positively affecting farmer income.

Learn more about Better Cotton and soil health.

Women’s empowerment

Reduce gender inequality and discrimination while better recognising and learning from women’s expertise and potential to accelerate impact across a range of pressing environmental, social and economic challenges.

Learn more about Better Cotton and gender equality.

Pesticide use

Reduce the volume and toxicity of pesticides used in order to benefit human health and farmer incomes, as well as reduce soil and water pollution caused by pesticide run-off. This is alongside a renewed emphasis on increasing the adoption of Integrated Pest Management practices.

Learn more about Better Cotton, pesticides and crop protection.

These progressive new metrics will allow better measurement across five key areas to ensure greater lasting economic, environmental, and social benefits at farm level for cotton growing communities.