Better Cotton’s Theory of Change

Better Cotton, the world’s largest cotton sustainability initiative, has a vision where all cotton farming is sustainable. Our Theory of Change (ToC) aims to provide a high-level picture of this vision, along with intended impacts, outcomes, outputs, and the types …

Demonstrating Results and Impact

How We Measure and Evaluate Impact Better Cotton employs diverse research methods, collaborating with independent organisations and researchers to assess field-level impacts comprehensively. This approach ensures effective measurement of results and impacts at both scale and depth. Research Third parties, …

Sourcing Better Cotton

A strong assurance system is an essential part of any sustainability programme. Find out what makes the Better Cotton approach to assurance unique.

Sourcing With Mass Balance

A strong assurance system is an essential part of any sustainability programme. Find out what makes the Better Cotton approach to assurance unique.

Sourcing Physical Better Cotton

A strong assurance system is an essential part of any sustainability programme. Find out what makes the Better Cotton approach to assurance unique.

Strategic Partners

Reaching millions of cotton farmers and supporting them to farm in ways that protect and restore the environment requires strong partnerships and collaboration at every level. Working with our Strategic Partners – partners who either implement the Better Cotton programme …

Partners

Reaching millions of farmers, workers and their communities to improve the way they grow cotton can only happen with direct, field-level support. This requires partnership, collaboration and local knowledge. It’s why over the last decade we’ve built a network of …
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