Introducing Better Cotton Traceability

By Alan McClay, CEO of Better Cotton  Today is a significant day for Better Cotton, as we officially launch our traceability solution. Our solution enables our Members to source Better Cotton from a specific country with confidence by tracing it …

Mass Balance Chain of Custody Model

Mass Balance is the chain of custody model that laid the foundation of the entire Better Cotton initiative, making our programme easy to scale and bringing immense value to the farmers. It was first introduced in the Better Cotton Chain …

Large Farm Symposium: Three Key Takeaways

By Alvaro Moreira, Senior Manager, Large Farm Programmes and Partnerships at Better Cotton On 11 October, we hosted the Better Cotton Large Farm Symposium, bringing together growers and partners from six continents to hear success stories from the field and …
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