Last week, we shared the news that Better Cotton and Cotton Egypt Association (CEA) had hosted a multi-stakeholder event in Cairo to celebrate the launch of our renewed strategic partnership in Egypt, aiming to further enhance the yields and sustainability credentials of Egyptian cotton while ensuring fair working conditions for farmers and workers.
In honour of World Cotton Day 2023, which was celebrated across the world on 7 October, Abdoul Aziz Yanogo, our Regional Manager for West Africa, sat down with Cotton Outlook to discuss the partnership.
In his Q&A with Cotton Outlook, Abdoul Aziz gives an overview of the programme and the key developments over the past few years, including:
• The challenges of starting the programme during the Covid-19 pandemic
• The recent renewal of Better Cotton and CEA’s strategic partnership
• The expected volumes of licensed Better Cotton for the 2023/24 season, which are estimated to represent around 10% of Egyptian cotton
The article features in the publication’s 2023 World Cotton Day Special Feature, which highlights some of the innovations being implemented across the globe to improve the sustainability and efficiency of cotton production and processing.
To read the full Q&A with Abdoul Aziz, along with the rest of Cotton Outlook’s World Cotton Day publication, please click here. To check out the other pieces that Better Cotton published in celebration of World Cotton Day 2023, head to this link.