Better Cotton Claims Training for Marketing Teams
This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton. We will cover: – How to credibly communicate about Better Cotton across …
Better Cotton Claims Training for Marketing Teams
This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton. We will cover: – How to credibly communicate about Better Cotton across …
Better Cotton Claims Training for Marketing Teams
This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton. We will cover: – How to credibly communicate about Better Cotton across …
Better Cotton Claims Training for Marketing Teams
This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton. We will cover: – How to credibly communicate about Better Cotton across …
Better Cotton Offers Input on US Federal Trade Commission’s Green Guides
Better Cotton has submitted feedback to the United States Federal Trade Commission (FTC) as part of an ongoing review of its Guides for the Use of Environmental Marketing Claims (Green Guides). The FTC is a bipartisan federal agency of the …
Better Cotton Impact Targets: Q&A with Tamar Hoek, Better Cotton Council Member and Solidaridad’s Senior Policy Director for Sustainable Fashion
Ninety-nine percent of the world’s cotton farmers are smallholders. And whilst production capacities per farmer may be small, together, they represent the bedrock of an entire industry, enabling its global reach. With the launch of our recent 2030 Impact Target …
Physical Chain of Custody Models
The Better Cotton Chain of Custody (CoC) Standard v1.0 introduces new physical CoC Models in addition to Mass Balance to enable the tracing of Physical (also known as Traceable) Better Cotton as it flows through the supply chain. To be …