Register today for the February Episode of BCI’s Cotton Sustainability Digital Series: Money, Magic, Measurement & Sustainable Agriculture.

On Thursday 11 February, BCI will be joined by expert speakers from World Wildlife Fund,ISEAL Alliance, Forum for the FutureandCotton Research and Development Corporationfor a discussion on defining sustainability at the farm level, and the challenge of alignment on common sustainability goals and indicators.


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Having grown up on a cotton farm, Allan Williams,General Manager, R&D Investment, Cotton Research & Development Corporation, knows the wonders and challenges of cotton production inside out. Allan will explore how the cotton industry is interpreting data against tangible change, and the implications for farmers.How do we define and measure soil health? What do popular terms like “regenerative agriculture’ mean in practical terms? What data can and should be shared?

Following his keynote, Allan will be joined by Charlene Collison, Associate Director of Sustainable Value Chains and Livelihoods, Forum for the Future; Dr Kristin Komives, Director of Programmes, ISEAL Alliance; and Melissa Ho, Senior Vice President, Freshwater & Food, WWF US for a panel discussion that will tackle the challenge of alignment among the sustainable cotton industry on common sustainability goals and indicators.

Speakers at the event


Once you are registered for the event, you can make full use of the event platform to:

  • Connect with expert speakers ahead of the session
  • Start or join insightful discussion groups with peers
  • Network and make valuable connections
  • Access the episode recording and presentation through February


Date: Thursday, 11 February 2021
Time: 10:00-11:30 GMT
Fee: €40


BCI Members receive a 50% discount – please log into the members only event page on the BCI website to access the discount code.

This episode is brought to you by Cotton Incorporated.

All series sponsors can be found on our event webpage.

About the Cotton Sustainability Digital Series

In 2021, BCI launched a new 12-part Cotton Sustainability Digital Series. Sessions and speakers originally curatedfor BCI’s in-person 2021 Global Cotton Sustainability Conference will now be coming to you live online, at more accessible rates and times across the entire year. Join BCI and partners through 2021 for the monthly Cotton Sustainability Digital Series, where the entire sector will cometogether toshapea more sustainable future for cotton.

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