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In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
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Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
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Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
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The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Following a successful initial 6 months of Marks and Spencers’ Plan A 2020, the BCI Pioneer member have released a half year update. The report highlights that almost a third of the cotton sourced by Marks and Spencer this yearwas grown to BCI standards. This equates to enough cotton to produce around 50 million products, including underwear, school uniform, dresses and bedding.
Mike Barry, Director ofPlan A, says: ”It’s been an exciting first six months for Plan A 2020. It is helping us stand up and take action on the sustainable retail challenges of today and tomorrow. Our products are becoming more sustainable, we’re testing new technology that could transform our future operations and we’re supporting causes that make a real difference to the future for our customers and the local communities we operate in.”
Plan A was originally launched in 2007 as a 100-commitment, five-year eco and ethical plan to transform the way Marks and Spencer operateand sourceits products. In 2010the strategy was strengthened with 80 new commitments, and re-launched in June this year as Plan A 2020. The update,Mike Barry says ”aims to make an impact on M&S operations across the world and engaging customers, employees and partners in more sustainable lifestyles and ways of doing business.”
Marks and Spencer have been a Pioneer Member of BCI since 2010, and are committed to sourcing 50% of their cotton as more sustainable cotton by 2020, including Better Cotton, Fairtrade, Organic and recycled cotton.