A step further than sustainability – why communicating purpose is key to success.

On Tuesday 11 May, BCI will be joined by Brand Purpose experts, GOOD Agency, as they explore the primary drivers of purpose and unpick the ways in which brands can mobilise stakeholders, colleagues, and customers around their purpose and sustainability initiatives to create more value, now and in the future.

This session will look at the forces that have created an unstoppable momentum behind “purpose”; defined as “the demonstration of positive impact on relevant social and environmental issues, to create value for individuals, the business and wider society”.

GOOD Agency will also share their latest audience-first research and bring the perspective of brands to reveal what your stakeholders really feel about purpose commitments and communications.

Learn more about Chris Norman and Pete Grant.


Date: Tuesday, 11 May 2021
Time: 15:00-16:00 BST (GMT + 1)
Fee: €40


BCI Members receive a 50% discount – please log into the members only event page on the BCI website to access the discount code.

Benefits of Registration  

Once you are registered for the event, you can make full use of the event platform to:

  • Connect with expert speakers ahead of the session
  • Start or join insightful discussion groups with peers
  • Network and make valuable connections
  • Access the episode recording and presentation through May

All series sponsors can be found on our event webpage.

Learn more about Good Agency’s approach to Purpose in our latest blog.

About the Cotton Sustainability Digital Series

In 2021, BCI launched a new Cotton Sustainability Digital Series. Sessions and speakers originally curated for BCI’s in-person 2021 Global Cotton Sustainability Conference will now be coming to you live online, at more accessible rates and times across the entire year. Join BCI and partners through 2021 for the monthly Cotton Sustainability Digital Series, where the entire sector will come together to shape a more sustainable future for cotton.

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