Growth and Innovation Fund
The Better Cotton Growth and Innovation Fund (Better Cotton GIF) makes strategic investments into Better Cotton projects to support the Better Cotton Initiative in reaching its 2020 targets.
In 2016, the Better Cotton GIF invested over €8.9 million in more sustainable cotton farming in seven major cotton production countries: India, Pakistan, China, Mozambique, Turkey, Tajikistan and Senegal. These projects reached more than 600,000 cotton farmers – a significant proportion of the total 1.6 million farmers reached by BCI in 2016.
The Better Cotton GIF is governed by the BCI Council, in partnership with BCI Retailer and Brand Members, Civil Society Members and government bodies. IDH the Sustainable Trade Initiative is the official fund manager, as well as an important funder.