Better Cotton Claims Framework for Marketing and Communications Team

Online

On 03 December 2021, we launched the Better Cotton Claims Framework V3.0. Better Cotton aims to ensure that, despite evolving legislation, members continue to have the opportunity to promote and report on their sustainability efforts in a credible way.

2019 – 2022 India Impact Study Results

In this webinar, we will provide an insight into an impact study completed by Wageningen University. This study explores how implementing the practices advocated by Better Cotton lead to reduced costs and improved profitability for cotton farmers in two regions of India - Maharashtra and Telangana.

Introducing the Better Cotton Chain of Custody Standard (Session 1)

Online

This webinar will provide information on the soon to be published Better Cotton Chain of Custody Standard. This is a revised version of the Better Cotton Chain of Custody Guidelines V1.4 which is the key framework connecting demand with supply of Better Cotton, helping to incentivise cotton farmers to adopt more sustainable practices. There has …

Introducing the Better Cotton Chain of Custody Standard (Session 2)

Online

This webinar will provide information on the soon to be published Better Cotton Chain of Custody Standard. This is a revised version of the Better Cotton Chain of Custody Guidelines V1.4, which is the key framework connecting demand with supply of Better Cotton, helping to incentivise cotton farmers to adopt more sustainable practices. There has been …

Better Cotton Claims Update

To learn more about our current work on claims and contribute to the conversation, register here for this Retailer and Brand Member webinar in which we will cover: The new myBetterCotton platform and the online claims approval process Annual update to the Better Cotton Claims Framework (V3.1) Claims monitoring and compliance Retailer and Brand Members’ feedback