Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Photo credit: Muhammadi Muminov. Location: London, 2023. Description: His Excellency Qurbon Khakimzoda, Tajikistan Minister of Agriculture (left) and Rebecca Owen, Director of Fundraising at Better Cotton (right).
Better Cotton has signed a Memorandum of Understanding (MoU) with Tajikistan’s Ministry of Agriculture to reinforce the pair’s partnership and further support the production of more sustainable cotton across the Central Asian nation.
The MoU was signed by Better Cotton’s Director of Fundraising, Rebecca Owen, and Tajikistan’s Minister of Agriculture, His Excellency Qurbon Khakimzoda, at this week’s Tajikistan Investment and Development Forum, in London.
With increased collaboration, the pair will prioritise the expansion of more sustainable cotton production, with a focus on both environmental and social outcomes. Notably, improving the quality of cotton fibre, farmer wellbeing and overall agricultural sustainability are in scope.
To achieve this, the MoU establishes that Better Cotton and the ministry will develop a strategic roadmap for more sustainable cotton production in Tajikistan, according to the Better Cotton Standard System, considering the requirements of the global market.
The collaboration will see both parties conduct outreach and awareness activities across the country to promote the benefits of more sustainable growing practices, whilst the adoption of practical innovations will be explored to determine how domestic farmers can improve.
Fundamental to this shift will be the availability and allocation of financial resources. As such, Better Cotton will work with the ministry to identify new sources of funding and investment that can unlock new opportunities across the country’s cotton sector.
Better Cotton’s programme in Tajikistan has already shown results. In the 2019-2020 cotton season, synthetic fertiliser use among Better Cotton Farmers was 62% lower than Comparison Farmers, whilst yields were 15% higher.
This MoU is the start of a strategic roadmap to expand sustainable cotton production in Tajikistan – creating opportunities to improve the livelihoods, well-being and market access for cotton farming communities.
Rebecca Owen, Director of Fundraising, Better Cotton
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