Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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On 27 July, as part of the 8th Aid for Trade Global Review, Better Cotton joined the Partners’ Conference focused on building a more resilient cotton sector. Jointly organised by the UN Conference on Trade and Development (UNCTAD) and the International Trade Centre (ITC), the event focused cotton’s contribution to mitigating climate change, reducing poverty, enhancing food security, and the creation of jobs, especially for women and youth.
During the conference, WTO Director-General Ngozi Okonjo-Iweala urged donor agencies to mobilise resources in support of cotton projects in least-developed countries (LDCs), including the Cotton-4 countries: Benin, Burkina Faso, Chad and Mali.
During the event, a “Call for Action” on cotton was initiated, which recognises the challenges hampering the ability of cotton-producing LDCs to compete. The Call for Action commits signatories to continue seeking solutions that will enable these countries to improve competitiveness, achieve higher yields and greener production, and add value both to fibre and by-products.
At the signing ceremony, the document was signed by DG Okonjo-Iweala along with representatives, from the ITC and UNCTAD, who also co-sponsored the Call for Action. Conference participants from the Cotton-4, UNIDO, the OACPS Secretariat, Afreximbank and Better Cotton also signed.
Signatories of the WTO cotton call for action
Better Cotton CEO Alan McClay signs the call to action
The document remains open for signature ahead of World Cotton Day on 7 October 2022.
Do you want to know what the largest cotton sustainability programme in the world is up to? Keep up to date with the latest developments and hear from BCI Farmers, Partners and Members in the new BCI Quarterly Newsletter. BCI Members also receive a Monthly Member Update.
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We’ve updated our Data Privacy Policy
These updates are intended to reflect changes to the Better Cotton Platform’s default sharing settings and data use in our Audit management system.
You don’t need to do anything to accept these changes – they’re effective from today, 2 April 2025.
You can read the full text by visiting our Data Privacy Policy page.
