Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Photo credit: Better Cotton. Location: Punjab, Pakistan, 2024. Description: Hina Fouzia, Director at Better Cotton Pakistan and Faiz ul Hassan, Project Coordinator at PULSE, announce strategic partnership.
The collaboration will improve verifiable cotton farming data and enhance transparency across Punjab.
Launched by the Government of Punjab, PULSE was created to demarcate and map urban and rural land using advanced geospatial technologies.
Better Cotton will leverage PULSE’s capabilities to validate farm-level data and strengthen its Assurance Programme.
Better Cotton Pakistan has announced a strategic partnership with the Punjab Urban Land Systems Enhancement (PULSE) initiative to improve verifiable cotton farming data and enhance transparency within the textile supply chain.
In smallholder countries such as Pakistan, the large number of farms – often less than two hectares in size – makes data collection challenging without digital tools
This partnership with PULSE aims to leverage its geospatial capabilities, corroborate the field-level data of licensed farms, and reduce the cost of manual data creation and validation.
PULSE has had great success in modernising field boundaries demarcation across Punjab. For us, it presents a great opportunity both to streamline data collection and ensure it mirrors the results validated by the province’s government.
Hina Fouzia, Director at Better Cotton Pakistan
This partnership will add a new layer of credibility to Better Cotton’s footprint and outreach data. The validation of seasonal area under cotton through satellites and machine learning models will enhance transparency, data traceability and trust in the supply chain.
Muhammad Qadeer, Field Digitalisation Manager at Better Cotton
Following a recent initiative to digitalise field data collection for the 2024 cotton season, Better Cotton Pakistan aims to further enhance its data accuracy and efficiency.
By sharing farmer data with PULSE for validation, Better Cotton Pakistan will strengthen its Assurance Programme – which ensures that licensed farmers comply with the organisation’s Principles & Criteria (P&C) – and align with the production and processing of Traceable Better Cotton, which launched last year.
PULSE commits to sharing the attributes of its ‘Digital Gurdawri’, a bi-annual record of the crops grown on land across the province, to which Better Cotton Pakistan can contribute. It will also offer technical support and training on how its geospatial data capture works and how it can benefit Better Cotton Pakistan.
Being the official custodian of geospatial data on land in Punjab, PULSE has a vision of providing an enabling environment for farmers, businesses and supply chain actors by ensuring that records are transparent, centralised and authenticated. We look forward to exploring how land ownership and crop patterns can help Better Cotton achieve greater transparency and credibility across licensed farms.
Nasir Ashraf, Geographic Information System Specialist at PULSE
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