- Who we are
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In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
- Where we grow
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
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Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
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The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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BCI Pioneer Member, H&M, have released their latest sustainability report for 2014. Highlights of the report include:
- Almosttripling their procurement of more sustainable cotton in three years.
- 2% of the cotton they use being certified Better Cotton, Organic or Recycled.
- Adding fabric and yarn suppliers to their supply base, taking a major step forwards increating supply chain transparency.
- More sustainable materials now representing 14% of products’ total material use.
The report shows H&M’s dedication to finding more sustainable solutions for the fashion industry. It details their progress to date on a journey towards “making fashion sustainable and sustainability fashionable.’
The report features and interview with H&M CEO Karl-Johan Persson, in which he talks about the transparency and partnerships necessary to drive real change in creating a more sustainable company for the long-term.
As a BCI Pioneer member, H&M have committed to sourcing all of their cotton from “more sustainable sources’ (including Better Cotton, Organic and Recycled) by 2020. To read the online report, including a highlights video and downloadable pdf, click here.