H&M ‘making sustainability fashionable’

Announcements Thursday, April 16th, 2015

BCI Pioneer Member, H&M, have released their latest sustainability report for 2014. Highlights of the report include:

  • Almost tripling their procurement of more sustainable cotton in three years.
  • 2% of the cotton they use being certified Better Cotton, Organic or Recycled.
  • Adding fabric and yarn suppliers to their supply base, taking a major step forwards in creating supply chain transparency.
  • More sustainable materials now representing 14% of products’ total material use.

The report shows H&M’s dedication to finding more sustainable solutions for the fashion industry. It details their progress to date on a journey towards ‘making fashion sustainable and sustainability fashionable.’

The report features and interview with H&M CEO Karl-Johan Persson, in which he talks about the transparency and partnerships necessary to drive real change in creating a more sustainable company for the long-term.

As a BCI Pioneer member, H&M have committed to sourcing all of their cotton from ‘more sustainable sources’ (including Better Cotton, Organic and Recycled) by 2020. To read the online report, including a highlights video and downloadable pdf, click here.