Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
Let us help you find what you’re looking for
Results for {phrase} ({results_count} of {results_count_total})
Displaying {results_count} results of {results_count_total}
Better Cotton’s mission is to help cotton farming communities survive and thrive, while protecting and restoring the environment. Since 2009, Better Cotton has developed, tested and applied our Standard, whilst growing our reach to include 2.4 million licensed farmers around the world. Now is the time to deploy this scale to generate deeper impact.
Today, Better Cotton launches our 2030 Strategy, including a climate change mitigation target to reduce overall greenhouse gas emissions per tonne of Better Cotton produced by 50% by 2030. This is the first of five ambitious targets to be set, with the remaining four expected to be released by the end of 2022.
These progressive new metrics will allow better measurement across five key areas to ensure greater lasting economic, environmental and social benefits at farm level for cotton growing communities.
We – together with Better Cotton Members and Partners – want to see real, measurable change on the ground in line with the 2030 Sustainable Development Goals. We encourage continuous improvement at farm level, wherever cotton farmers are on their sustainability journey.
Alan McClay, CEO, Better Cotton
Headshots of Better Cotton CEO, Alan McClay, by Jay Louvion, in Geneva.
Do you want to know what the largest cotton sustainability programme in the world is up to? Keep up to date with the latest developments and hear from BCI Farmers, Partners and Members in the new BCI Quarterly Newsletter. BCI Members also receive a Monthly Member Update.
Leave a few details below and you’ll receive the next newsletter.
These updates are intended to reflect changes to the Better Cotton Platform’s default sharing settings and data use in our Audit management system.
You don’t need to do anything to accept these changes – they’re effective from today, 2 April 2025.
You can read the full text by visiting our Data Privacy Policy page.
