Chain of Custody Standard
Introducing the Better Cotton Chain of Custody Standard
Launching our 2030 Impact Targets
Launching our 2030 Impact Targets

As part of our 2030 Strategy, we have developed Impact Targets spanning soil health, women’s empowerment, pesticides, sustainable livelihoods, and climate change mitigation to help map out our journey forwards

Conference 2023
Amsterdam & Online

21 - 22 June 2023

US field trip July 2023
US Cotton Connections: Better Cotton & Quarterway Cotton Growers Field Trip

Join the Better Cotton US team, Quarterway Cotton Growers, ECOM, and Soil Health Institute in the cotton fields of Plainview, Texas July 20-21, 2023.

To Move the Needle We Need to Measure Sustainability Impact, Not Just Tick Boxes
To Move the Needle We Need to Measure Sustainability Impact, Not Just Tick Boxes

In his latest opinion piece, Better Cotton CEO Alan McClay explores the challenges that organisations are currently facing in measuring sustainability performance.

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What is Better Cotton?

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Better for
Smallholders

...using the knowledge, support and resources we provide to grow cotton - and other crops - more sustainably

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Better for
Farm Workers

...who benefit from improved working conditions and a higher standard of living

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Better for
Farming Communities

...where inequalities are confronted and women become more empowered.

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Better for
large farms

...whose investment in sustainability is recognised, ensuring they can meet buyers’ demands and safeguard their markets.

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Better for
suppliers and manufacturers

...that understand when they meet customer demand for sustainably-sourced products, they grow their businesses.

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Better for
retailers and brands

...who can combine stable, long-term sources of sustainable cotton with doing the right thing (for both people and planet).

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Better for
consumers

...who, from a glance at a logo,
know their clothes are also made with moral fibre.

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Better for
civil society organisations

...that can use our platform to continue the drive for more ethical and more transparent behaviour across the sector.

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Better for
donors

...because all their funding goes straight to the farms and communities where it can have a real impact.

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Better for
governments

...that can draw on our expertise and resources to plot a nationwide path to sustainability

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Better for
the world

...that we all live in and must all take better care of.

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Better for
The journey

...to a truly sustainable future continues. There will be no let-up. It’s the only way we can all be part of something better.

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A membership that spans the cotton sector

Join a network of more than 2,500 members around the world

Civil Society

Any not-for-profit organisation that serves the public interest and common good, connected to the cotton supply chain.

Producer Organisations

Any organisation that works with or represents cotton producers, like cotton farmers and farm workers.

Suppliers and Manufacturers

Suppliers and Manufacturers

Any commercial organisation in the supply chain, from the farm gate up to the shop door; from processing, to buying, selling, and financing.

Retailers & Brands

Retailers and
Brands

Any consumer-facing commercial organisation, but especially ones in apparel, home, travel and leisure.

Associate

Associates

Any organisation that doesn’t belong to one of the other categories but is committed to Better Cotton.

Latest

Reports

Annual Report

From the group of visionary organisations that realised cotton needed a sustainable future to one of the world’s leading sustainability initiatives, the Better Cotton story continues. Last year 2.2 million Better Cotton farmers produced 4.7 million tonnes of Better Cotton, or 20% of the world’s cotton production.

Read the 2021 Annual Report and discover how we’re taking the next strides on our mission to a truly sustainable future.

Impact Report

Impact is what we all want to see in sustainability. For us at Better Cotton, it’s why we exist.

Read this report to see the latest field-level data and evaluate how licensed Better Cotton Farmers in five countries performed on environmental, social, and economic criteria. Hear from Retailer and Brand Members about their sustainability sourcing, along with other updates on important initiatives.

Stories from the Field

Supporting Decent Work in Şanlıurfa’s Cotton Communities
Towards the Elimination of Child Labour in Şanlıurfa
Programme Partner Meeting 2023
Towards the Eradication of Pesticide Cocktails in India
Retailer and Brand Field Trip to Şanlıurfa, Turkey
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Better Cotton Members

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