Join the Better Cotton US team, Quarterway Cotton Growers, ECOM, and Soil Health Institute in the cotton fields of Plainview, Texas July 20-21, 2023.
In his latest opinion piece, Better Cotton CEO Alan McClay explores the challenges that organisations are currently facing in measuring sustainability performance.
What is Better Cotton?
...using the knowledge, support and resources we provide to grow cotton - and other crops - more sustainably
...who benefit from improved working conditions and a higher standard of living
...where inequalities are confronted and women become more empowered.
...whose investment in sustainability is recognised, ensuring they can meet buyers’ demands and safeguard their markets.
...that understand when they meet customer demand for sustainably-sourced products, they grow their businesses.
...who can combine stable, long-term sources of sustainable cotton with doing the right thing (for both people and planet).
...who, from a glance at a logo,
know their clothes are also made with moral fibre.
...that can use our platform to continue the drive for more ethical and more transparent behaviour across the sector.
...because all their funding goes straight to the farms and communities where it can have a real impact.
...that can draw on our expertise and resources to plot a nationwide path to sustainability
...that we all live in and must all take better care of.
...to a truly sustainable future continues. There will be no let-up. It’s the only way we can all be part of something better.
A membership that spans the cotton sector
Join a network of more than 2,500 members around the world
Any not-for-profit organisation that serves the public interest and common good, connected to the cotton supply chain.
Any organisation that works with or represents cotton producers, like cotton farmers and farm workers.
Suppliers and Manufacturers
Any commercial organisation in the supply chain, from the farm gate up to the shop door; from processing, to buying, selling, and financing.
Any consumer-facing commercial organisation, but especially ones in apparel, home, travel and leisure.
Any organisation that doesn’t belong to one of the other categories but is committed to Better Cotton.
From the group of visionary organisations that realised cotton needed a sustainable future to one of the world’s leading sustainability initiatives, the Better Cotton story continues. Last year 2.2 million Better Cotton farmers produced 4.7 million tonnes of Better Cotton, or 20% of the world’s cotton production.
Read the 2021 Annual Report and discover how we’re taking the next strides on our mission to a truly sustainable future.
Impact is what we all want to see in sustainability. For us at Better Cotton, it’s why we exist.
Read this report to see the latest field-level data and evaluate how licensed Better Cotton Farmers in five countries performed on environmental, social, and economic criteria. Hear from Retailer and Brand Members about their sustainability sourcing, along with other updates on important initiatives.