Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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For the fourth time, the World Wildlife Fund (WWF), Solidaridad and the Pesticide Action Network (PAN) UK have published the Sustainable Cotton Ranking. The ranking analysed the 77 largest cotton users among international apparel brands and retailers, reviewing their policies, actual uptake of more sustainable cotton and transparency in their supply chains.
Adidas scored the highest in the 2020 Sustainable Cotton Ranking, followed by IKEA, H&M Group, C&A, Otto Group, Marks and Spencer Group, Levi Strauss & Co., Tchibo, Nike Inc., Decathlon Group and Bestseller, who all fell into the “leading the way’ category. Nine of these companies are BCI Retailer and Brand Members and also sit at the top of the Better Cotton Leaderboard, based on volumes of cotton sourced as Better Cotton.
The 2020 Sustainable Cotton Ranking illustrated that 11 companies are “leading the way’ when it comes to their sustainable cotton sourcing efforts, followed by 13 more companies that are “well on their way’ and 15 others which are “starting the journey’. According to the report, the remaining 38 companies have not yet started the journey.
Overall, the report found that progress has been made across the board on policy, uptake and traceability. Increasing numbers of companies are sourcing more sustainable cotton including Organic, Fairtrade, CmiA and Better Cotton, and overall uptake of more sustainable cotton has increased.
However, there is still a long way to go. With this ranking, PAN UK, Solidaridad and WWF hope to accelerate demand and uptake of more sustainable cotton by clothing and home-textile retailing companies around the world.
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Do you want to know what the largest cotton sustainability programme in the world is up to? Keep up to date with the latest developments and hear from BCI Farmers, Partners and Members in the new BCI Quarterly Newsletter. BCI Members also receive a Monthly Member Update.
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